CLIENT PROJECT CLOSURE &

REFLECTION

NAME: Arun Narayan Madathil Parambil

ID: 21082055
 INTRODUCTION

Myntra is one of the leading fashion retail e-commerce

companies operating in India, having a large consumer
base in the country.

The annual turnover of Myntra as of 2022 was valued

around 350 million GBP and there has been a
continuous growth of the enterprise (Statista, 2022).

The company has provided products which meets the

need of every section of the customers
Operating Revenue earned by Myntra
(Source:Statista, 2022)
 SOLUTION/MODEL TESTING PLAN, EVALUATION &
OUTPUTS

Additionally, it helps by
Exploratory research design
providing a clear
The selection of exploratory helps in a research by better
understanding about the
research design has been done understanding the research
resources and keeping the
to design the concerned topic and in-depth exploration
research in a consistent way
research methodology. of the existing data (Olubayo,
and also cost effective (Makri
Oloyede and Lawal, 2020).
and Neely, 2021).
 SOLUTION/MODEL TESTING PLAN, EVALUATION &
OUTPUTS (CONT..)

Interpretivism research philosophy has been chosen for the research.

It is relatively associated with the qualitative data and it is positively useful for uncovering
the social process related to the research topic (Alborough and Hansen, 2022).

It also understands the view of the investigator and provides a clear understanding about a
particular area of research (Matta, 2021).
SOLUTION/MODEL TESTING PLAN, EVALUATION &
OUTPUTS (CONT..)

An inductive research approach has been chosen for the considered research study in order
to collect the most appropriate data to conduct the research.

It provides a comprehensive approach for the analysis of the qualitative data and provides a
deeper understanding of the complex research phenomenon (Azungah, 2018).

It also helps to deliver the general facts from the individual one (Kim, 2021).

It helps in the smooth execution of the concerned research that is based on Myntra case
study.
 SOLUTION/MODEL TESTING PLAN, EVALUATION &
OUTPUTS (CONT..)

Secondary qualitative is
Qualitative research the strategy that
Qualitative research It is a cost effective
strategy has been qualitative data
strategy provided the research strategy that
followed in the study of collected from previous
opportunity to enhance helps in minimising the
client project methods studies to address
the utilisation of data expenditure of data
and methodologies on different sets of
for the research work. collection process.
Myntra. questions (Tate and
Happ, 2018).
SOLUTION/MODEL ADJUSTMENTS AND AMENDMENTS

Secondary Qualitative data collection method has extensively been used in

the research work.

The use of the secondary data collection method lays emphasis on the
application of available and authenticated information on the concerned topic
(Wickham, 2019).

The completion of the research work is carried out prudently with the help of
the secondary data collection method.
DATA VISUALISATION AND COMMUNICATION OF
INSIGHTS

(Semrush, 2023)
DATA VISUALISATION AND COMMUNICATION OF
INSIGHTS (CONT…)

Web Vital statistics

(GT Metrix, 2023)
INTERPRETATION AND APPLICATION IN COMPARISON
TO DATA ANALYSIS HYPOTHESIS

SEO Google Ranking of Myntra

(Source: Similar Web, 2023)
INTERPRETATION AND APPLICATION IN COMPARISON
TO DATA ANALYSIS HYPOTHESIS

● Technological integration: Technological integration gives a smooth infrastructure to Myntra

with existing interface to reduce the incorporation issue.
● Change management approach: It helps to prepare the staff for the system acceptance by
comprehensive instruction to mitigate the business resistance issues.
● Restriction in budget: It helps Myntra to achieve business objectives during financial
constraints that work to overcome the poor financial condition of the company.
 CONCLUSION, RECOMMENDATIONS AND NEXT STEP
FOR THE CLIENT (CONT…)
Operations Hybrid Marketing Social Media Content Marketing Search Engine Optimisation Outbound marketing

Cost of application $ 0-300 average daily spending $0-350 average daily spending $450 average daily spending $300 average daily spending

Maintenance requirement Timely delivery of content Daily posts on Social media platforms Monitor the searches Bulk emailing and cold calls

Resource required Articles, videos and posters Videos, reels, images SEO consultants Broadcast list and database

Duration Ongoing Ongoing Ongoing Ongoing

Risk involved Excessive lead generation Reputation of the company Malware links Breaching of privacy
CONCLUSION, RECOMMENDATIONS AND NEXT STEP
FOR THE CLIENT (CONT…)

The company can ensure that

It has been observed that the
each of the projects related
Agile methodology or model
to the marketing process of
is the most adequate and
the company is successfully
appropriate for the projects
completed with the flexible
of Myntra.
process of Agile method.
CONCLUSION, RECOMMENDATIONS AND NEXT STEP FOR THE
CLIENT (CONT…)

● Effective customer support: Effective customer support, quick solve the queries, and maintain
effectiveness through the customer journey is helpful for business (Lemon and Verhoef, 2016).
● Streamlined user experience: User friendly applications and website make sure the easy
navigation as well as the incorporation of digital technologies and reduce the time of product
findings (Dwivedi et al., 2021).
● Quick checkout: Simplify and secure the existing methods of payments simplifying the
purchasing procedure.
CONCLUSION, RECOMMENDATIONS AND NEXT STEP FOR THE
CLIENT (CONT…)

● Career development: Myntra offers great learning and development opportunities to the
employees (Myntra, 2023).
● Inclusive culture: Myntra took responsibilities to enhance the wellbeing of every
employee (Myntra, 2022).
● Engagement Initiatives: The company has taken various initiatives regarding Corporate
Social Responsibility and engaged the employees in the novel work (Myntra, 2021).
 KEY LESSONS LEARNT

● In my opinion the Agile Methodology is considered to be one of

the most preferred techniques which helps in the efficient
project execution.
● Improvement of formal and informal communication is carried
out under agile methodology (Diebold and Mayer, 2017).
● I have assessed that the use of Agile methodology encourages
team development by laying emphasis on self-organisational
skills. Benefits of Agile Methodology
(Source: Butt, 2016)
 KEY LESSONS LEARNT (CONT…)

● Waterfall is a sequence based project management methodology.

● I have understood that waterfall method is a step by step model of
project management.
● Each step is taken successively one after the completion of the other,
from identification of the requirements to completion of the operations
(Casteren, 2017).
● However, I feel that the method is rigid, and cannot be reversed, thus,
the planning of each step is required to be completed before starting of
the process. The Waterfall Model of Methodology
(Source: Casteren, 2017)
 KEY LESSONS LEARNT (CONT…)

Agile Methodology has been The Agile Methodology also

The Agile Methodology helps
chosen as the analysis helps in the efficient
to develop the skills of each
technique over lean concept exchange of formal and
and every member of the
as it helps in the smooth informal communication
group through the use of self-
execution of the operational during the course of the
organisational tools (Borba,
activities related to the research work (Borba,
Trabasso and Pessôa, 2019).
research work. Trabasso and Pessôa, 2019).
 KEY LESSONS LEARNT (CONT…)

The Agile model has the biggest benefit of being flexible in nature and non-iterative.

It does not require very strong planning, and the steps can be reversed based on the requirement of
the projects.

In the changing environment of the Indian e-commerce and fashion market, the changeable and
flexible nature of the Agile model can solve a lot of problems (Diebold and Mayer, 2017).

Responsive planning based on the market conditions and the circumstances can be helpful for
Myntra to handle projects better.
 KEY LESSONS LEARNT (CONT…)

The Agile model is often used for risk reduction for project management.

Myntra can have better control over the performance and operations of the
project with the presence of an Agile solution.
Similarly, the customer satisfaction of Myntra can be increased with the usage
of the solution.
The incorporation of the project can initiate additional costing, however, in the
long term it is likely to decrease the overall cost of the project for Myntra.
 PERSONAL REFLECTION

I have understood that stakeholders are required to engage in the agile projects to make
decisions pertaining to the ongoing projects.

Lack of sufficient documentation and predictability create a limitation in adopting agile

models (Agrawal, Atiq and Maurya, 2016).

In my opinion, restriction in customer participation may also result in limiting the

effectiveness of agile models in the business process.
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