SSB201 - Chapter 1

ĐẠI HỌC FPT CẦN THƠ
Chapter 1.
Effective bussiness Communication
Chapter objectives
1. Recognize the importance of communication in gaining a better
understanding of yourself and others.
2. Explain how communication skills help you solve problems, learn new
things, and build your career.
3. Define communication and describe communication as a process.
4. Identify and describe the eight essential components of communication.
5. Identify and describe two models of communication.
6. Identify and describe five types of communication contexts.
7. Discuss and provide several examples of each of the two main
responsibilities of a business communicator.
Chapter outline
1. Why Is It Important to Communicate Well?

2. What Is Communication?
3. Communication in Context
4. Your Responsibilities as a Communicator
1. Why Is It Important to Communicate Well?
Communication:
 Influences your Thinking about Yourself and Others
 Influences how You Learn
 Represents You and Your Employer
 Skills Are Desired by Business and Industry
2. What Is Communication?
Latin language: Is “communicare” - share, or to make common.
Communication is defined as the process of understanding and sharing

meaning (Pearson & Nelson, 2000).
Eight Essential Components of Communication
1. Source 5. Feedback
2. Message 6. Environment
3. Channel 7. Context
4. Receiver 8. Interference
Two Models of Communication
Transactional process Constructivist model

3. Communication in Context
 Intrapersonal Communication
 Interpersonal Communication
 Group Communication
 Public Communication
 Mass Communication
Intrapersonal Communication
Called “self-talk”: - use language to reflect our own experiences, we talk

ourselves through situations
“Keep on Going! I can DO IT!”
“This report I’ve written is pretty good.”
 Your intrapersonal communication can be positive or negative, and directly

influences how you perceive and react to situations and communication with
others.
Interpersonal Communication
Involves two people or more:

 Intimate or formal
 Very personal or impersonal
 Formal
 Impersonal.
Group Communication
 “Group communication is a dynamic process where a small number of
people engage in a conversation.” (McLean, 2005) Group
 Involving three to eight people.
 The larger the group, the more likely it is to break down into smaller groups.
Public Communication
 One person speaks to a group of people.
 The same is true of public written communication, where one person writes
a message to be read by a small or large group.
 The speaker or writer may ask questions, and engage the audience in a
discussion
Mass Communication
 Involves sending a single message to a group.
 It allows us to communicate our message to a large number of people
 Being limited in our ability to tailor our message to specific audiences,
groups, or individuals.
4. Your Responsibilities as a Communicator
Communicator Is Prepared Communicator Is Ethical
 The Prepared Communicator Is  The Ethical Communicator Is

Egalitarian
Organized
 The Ethical Communicator Is
 The Prepared Communicator Is
Respectful
Clear
 The Ethical Communicator Is
 The Prepared Communicator Is Trustworthy
Concise and Punctual
 The “Golden Rule”
Key takeaway
 The communication process involves understanding, sharing, and meaning, and it
consists of eight essential elements: source, message, channel, receiver, feedback,
environment, context, and interference.
 Among the models of communication are the transactional process, in which actions
happen simultaneously, and the constructivist model, which focuses on shared meaning.
 Communication contexts include intrapersonal, interpersonal, group, public, and mass
communication. Each context has its advantages and disadvantages, and its appropriate
and inappropriate uses.
 As a communicator, you are responsible for being prepared and being ethical. Being
prepared includes being organized, clear, concise, and punctual. Being ethical includes
being egalitarian, respectful, and trustworthy and overall, practicing the “golden rule.
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ĐẠI HỌC FPT CẦN THƠ

1. Why Is It Important to Communicate Well?

Communication is defined as the process of understanding and sharing

Transactional process Constructivist model

Called “self-talk”: - use language to reflect our own experiences, we talk

 Your intrapersonal communication can be positive or negative, and directly

Involves two people or more:

Communicator Is Prepared Communicator Is Ethical

 The Prepared Communicator Is  The Ethical Communicator Is

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