McKinsey Problem Solving Framework-Email
McKinsey Problem Solving Framework-Email
McKinsey Problem Solving Framework-Email
SOLVING FRAMEWORK
PROBLEM SOLVING STEPS
Define the problem
Structure the problem
Prioritize the issues
Plan the analyses and work
Conduct analyses and work
Synthesize findings
Develop recommendations
DEFINE THE PROBLEM
Step 1
• Academic : What is the problem articulated in the case study (academic) - this definition rarely requires re-statement/re-definition.
Step 2
• Academic : Develop Problem worksheet - capture relevant data in the case study that relates to parameters in the problem
worksheet
Consulting: Develop a problem worksheet to ensure you have clarity on what exactly is the problem to be solved, what are the
success criteria, and what is the final output expected - Consulting
OUTPUT
Academic - Clear problem statement - usually what the problem or decision articulated by the protaganist- or the case study
questions given in the case study or by the professor
Consulting - A clearer problem definition with success criteria, boundaries, constraints etc
DEVELOP THE PROBLEM
STATEMENT WORKSHEET
If relevant to the case study
STRUCTURE THE PROBLEM
• Break down the problem into smaller problems if feasible/case study data justifies it
• Develop multiple hypothesis/hypotheses of what could be causing the problems
Output
• Issue tree
• Hypothesis tree
• You may decide to address issue 3 and 4 first, and then address issue 1 and 2. Do this ONLY IF YOU
BELIEVE IT IS relevant and necessary. Else, address all issues at the same time – its your judgement call
as a manager.
• Use a two by two matrix - High impact and ease of impact as the two axes
PLAN ANALYSES AND WORK
• Figure out and articulate what data you need/have from the case study, and/or data you will collect from literature/web
research and/or direct market survey research
• Figure out and articulate what concepts you will apply, and what kind of quantitative (and qualitative analysis) you will
conduct on available data
Example
• - Data collection: Competitor activity, market trends, Market share analysis, Internal sales trend, sales performance by
regions across years and all geographies
• Analysis : LIFO/FIFO, Market segmentation, Trend analysis, Quick ratio - calcuations
• If a group project - decide who will do what and in what time frames
• Also articulate what is the outcome you expect from each analysis - computed data/prove or disprove hypothesis/act as
evidence giving an insight into the cause of the problem etc… In short, once you analyze how do you expect the outcome to
be useful in solving the problem
CONDUCT THE ANALYSES
PLANNED
• Collect the data (EVIDENCE in the critical thinking framework) For case studies, all data will be in the
case study
Output
• Review of this information will lead to inferences and insights into the cause or causes of the problem,
or alternatively prove or disprove a hypothesis
Sample output
- Competitors have been steadily increasing digital marketing spends
- Customer survey shows greater preference for pickles with more garlic
- Turnover of sales forces is the highest in the last decade
- There is an unprecedented churn in the distribution channel (25 of 65 distributors have exited from our
business)
SYNTHESIZE FINDINGS
Summarize your findings using the pyramid structure (Introduction - every synthesis should explain a
single concept (governing thought) and the supporting ideas presented in a logical structure - forming
a pyramid.