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McKinsey Problem Solving Framework-Email

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The key takeaways are the McKinsey problem solving framework involves defining the problem, structuring it, prioritizing issues, planning analyses, conducting analyses, synthesizing findings, and developing recommendations.

The steps in the McKinsey problem solving framework are: Define the problem, Structure the problem, Prioritize the issues, Plan the analyses and work, Conduct analyses and work, Synthesize findings, Develop recommendations

The steps to define the problem are: 1) Articulate the problem, 2) Develop a problem statement worksheet to clarify the problem, success criteria and expected output

MCKINSEY PROBLEM

SOLVING FRAMEWORK
PROBLEM SOLVING STEPS
Define the problem
Structure the problem
Prioritize the issues
Plan the analyses and work
Conduct analyses and work
Synthesize findings
Develop recommendations
DEFINE THE PROBLEM
Step 1
• Academic : What is the problem articulated in the case study (academic) - this definition rarely requires re-statement/re-definition.

• Consulting/Projects: What is the problem articulated by the client (Consulting)

Step 2
• Academic : Develop Problem worksheet - capture relevant data in the case study that relates to parameters in the problem
worksheet

Consulting: Develop a problem worksheet to ensure you have clarity on what exactly is the problem to be solved, what are the
success criteria, and what is the final output expected - Consulting

OUTPUT
Academic - Clear problem statement - usually what the problem or decision articulated by the protaganist- or the case study
questions given in the case study or by the professor

Consulting - A clearer problem definition with success criteria, boundaries, constraints etc
DEVELOP THE PROBLEM
STATEMENT WORKSHEET
If relevant to the case study
STRUCTURE THE PROBLEM
• Break down the problem into smaller problems if feasible/case study data justifies it
• Develop multiple hypothesis/hypotheses of what could be causing the problems

Output
• Issue tree
• Hypothesis tree

• Check tree for MECE Concept :


• Mutually exclusive
• Cumulatively exhaustive
PRIORITIZE THE ISSUES
• From the issue tree select which problems you will try to solve now - typically these will be problems
that can easily be addressed and will give the highest impact/benefit to the
protgonist/company/client. This is a matter of judgement, partially depending on the success criteria
defined in the problem worksheet

• Example – Dropping sales can be due to


 Lowered team morale
 Poor product quality
 New competitor in the market
 Inadequate sales training

• You may decide to address issue 3 and 4 first, and then address issue 1 and 2. Do this ONLY IF YOU
BELIEVE IT IS relevant and necessary. Else, address all issues at the same time – its your judgement call
as a manager.

• Use a two by two matrix - High impact and ease of impact as the two axes
PLAN ANALYSES AND WORK
• Figure out and articulate what data you need/have from the case study, and/or data you will collect from literature/web
research and/or direct market survey research

• Figure out and articulate what concepts you will apply, and what kind of quantitative (and qualitative analysis) you will
conduct on available data

Example

• - Data collection: Competitor activity, market trends, Market share analysis, Internal sales trend, sales performance by
regions across years and all geographies
• Analysis : LIFO/FIFO, Market segmentation, Trend analysis, Quick ratio - calcuations

• If a group project - decide who will do what and in what time frames

• Also articulate what is the outcome you expect from each analysis - computed data/prove or disprove hypothesis/act as
evidence giving an insight into the cause of the problem etc… In short, once you analyze how do you expect the outcome to
be useful in solving the problem
CONDUCT THE ANALYSES
PLANNED
• Collect the data (EVIDENCE in the critical thinking framework) For case studies, all data will be in the
case study

• Conduct the literature review, secondary research (If relevant)


• Consolidate the results of all the data collection and analyses.

Output
• Review of this information will lead to inferences and insights into the cause or causes of the problem,
or alternatively prove or disprove a hypothesis

Sample output
- Competitors have been steadily increasing digital marketing spends
- Customer survey shows greater preference for pickles with more garlic
- Turnover of sales forces is the highest in the last decade
- There is an unprecedented churn in the distribution channel (25 of 65 distributors have exited from our
business)
SYNTHESIZE FINDINGS
Summarize your findings using the pyramid structure (Introduction - every synthesis should explain a
single concept (governing thought) and the supporting ideas presented in a logical structure - forming
a pyramid.

The leadership of the CEO is in question because his


new salary cuts and distribution policies have lead to
several problems
- Lowered production quality
- Low motivation levels of sales teams
- Distribution churn due to a policy of lowered
distributor incentives
DEVELOP
RECOMMENDATIONS
(SOLUTION) – PRESENT IN A
PYRAMID FORMAT
A change of the CEO is required because his policies have led to:
- Lowered production quality
 Provide evidence of lowered quality

- Low motivation levels of sales teams


- - Provide evidence of low motivation levels

- Distribution churn due to a policy of lowered distributor incentives


 Provide evidence of churn
PYRAMID STRUCTURE
ASSUMPTIONS (FROM
CRITICAL THINKING
FRAMEWORK)
Assumptions around data and inferences from the analysis
Assumptions about why the solution will work
IMPLICATIONS (FROM
CRITICAL THINKING
FRAMEWORK)
Are there any implications if
 Your assumptions prove to be wrong
 Your solution is implemented
POINT OF VIEW - OTHER
STAKEHOLDERS
State only if relevant and you have data
What will other stakeholders think or are affected about/by your recommended
solution

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