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    Porters Generic Strategy

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    Subham .M
    Porter's Generic Strategies are a set of competitive strategies that businesses can adopt to gain an advantage. The strategies are cost leadership, differentiation, and focus. Cost leadership involves lowering costs while differentiation means offering unique products or services. Focus involves targeting a specific niche within an industry.

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    Porters Generic Strategy

    Uploaded by

    Subham .M
    19 views8 pages
    Porter's Generic Strategies are a set of competitive strategies that businesses can adopt to gain an advantage. The strategies are cost leadership, differentiation, and focus. Cost leadership involves lowering costs while differentiation means offering unique products or services. Focus involves targeting a specific niche within an industry.

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    Porter's Generic Strategies are a set of competitive strategies that businesses can adopt to gain an advantage. The strategies are cost leadership, differentiation, and focus. Cost leadership involves lowering costs while differentiation means offering unique products or services. Focus involves targeting a specific niche within an industry.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views8 pages

    Porters Generic Strategy

    Uploaded by

    Subham .M
    Porter's Generic Strategies are a set of competitive strategies that businesses can adopt to gain an advantage. The strategies are cost leadership, differentiation, and focus. Cost leadership involves lowering costs while differentiation means offering unique products or services. Focus involves targeting a specific niche within an industry.

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    © All Rights Reserved
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    Porter’s Generic

    Strategy

     Krishna Charan Meher


     Kanha Charan Meher
     Kamal Birua
     Rehan Ahmed Sahil
     Md Sameer alam
    In The Early 1980s

    Michael Porter
    Porter’s Generic Strategies are a set of
    competitive strategies that businesses can
    adopt to gain a sustainable advantage in
    the marketplace.

    These strategies are designed to help


    businesses achieve superior performance
    and outperform their competitors.

    Generic Strategies
    Three Primary Generic Strategies

    Cost Leadership Differentiation Strategy Focus Group


    Low cost while Offering product and Concentrating on a
    maintaining an services that are specific market
    acceptable level of unique and distinct segment or niche
    quality. from competitors. within an industry.
    Competitive Scope Broad Target
    Cost leadership Differentiation

    Narrow
    target Focused cost leadership Focused differentiation

    Low cost Differentiated product and


    services

    Competitive Advantage
    COST
    Leadership
    Increasing profit by reducing cost, while
    charging industry avg. price

    Increasing market share price by charging


    lower price

    Focuses on lowering the cost of production.

    Example: Maruti Suzuki.

     Produced High volumes of car


     Efficient cost effective supply chain
     Usage of local components to reduce
    import cost
    DIFFERENTIATION
    Strategy
    Offering product and services
    that are unique and distinct
    from competitors,

    • Requires good research and


    development

    • Ability to deliver high quality


    products or services

    • Effective sales and marketing; To


    help people understand the
    benefits offered.
    Focus Strategy
     Companies focus on a particular niche
     Understand the needs of customer within
    that niche
     Develop uniquely low cost product

    Focused Cost Leadership


     Narrow Market segment: target a
    specific, niche market segment or a
    particular group of customers.
     Competitive Pricing : lower prices
    than their rivals within the chosen market
    segment.
     Efficient Operations: lowering the
    cost of production

    Focused Differentiation
     Premium Pricing: charges premium
    prices for their specialized products or
    services
     Brand and Image : emphasize the
    uniqueness and quality of their offerings,
    aiming to create a perception of added
    value in the minds of customers.
    THA NK YOU

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