MSME
MSME
MSME
MANUFACTURING SERVICE
ENTERPRISES ENTERPRISES
These industries are GROWING AT FASTER RATE even than large scale
industry.
OTHER
PROBLEMS
MARKETING
PROBLEMS
FINANCIAL
PROBLEMS
HUMAN RESOURCE
PRODUCTION PROBLEMS
PROBLEMS
MARKETING PROBLEMS
POOR PRODUCT QUALITY-There is generally low demand of products
produced by SSIs due to its poor quality. Several reasons are; Lack of skilled
workers, Lack of technical knowledge etc.
POOR SALES PRMOTION- Many MSMEs do not want to spend any amount on
sales promotion, advertisements etc as they lack resources & awareness about
importance of such methods.
LACK OF KNOWLEDGE OF MARKETING-MSMEs do not adopt modern
marketing techniques and are unable to employ personnel having adequate
experience & knowledge in marketing due to limited financial.
LACK OF MARKETING OPPORTUNITIES- MSMEs set up in rural &
backward areas have to face this problem and are also unable to avail institutional
incentives or to exploit local resources.
ABSENCE OF SUITABLE MARKETING CHANNEL-Marketing problems of
SSIs vary not only by the size of these units but also by the pattern of distribution
channels necessary to reach the consumers.
PRODUCTION PROBLEMS
MAINTENANCE OF DELIVERY STANDARDS-Many MSME units
do not care to maintain delivery schedules with the result that they lose
their customers after the non-fulfillment of their order.
SHORTAGE OF RAW MATERIALS-Some of the raw materials are
chronically in short supply, some are scarce and there may be great price
fluctuations .This results in creating artificial scarcities.
QUALITY CONTROL- It is an imp aspect which has a significant
bearing upon marketing success of a product. Any disregard to it can
cause heavy marketing hardships to the seller.
IGNORANCE OF SCIENTIFIC METHODS-Ignorance of production
method can cause high cost & comparatively cheap quality of products.
ELECTRICITY-This problem relates to ;
Getting new connections Inadequate supply
Frequent power cuts High costs
FINANCIAL PROBLEMS
REQUIREMENTS OF CAPITAL & CREDIT- MSMEs lack
their own capital. They heavily depend upon the institutional
finance for their capital requirements.
INAPPROPRIATE FINANCIAL STRUCTURE-In small units,
the usual course of sickness is due to under-capitalisation ,
inappropriate finance mix & high cost of capital.
HURDLES IN GETTING LOANS-Financial institutions
generally demand a lot of information & data for sanctioning loans
to small units. Another problem arises due to lack of security to
raise term loans.
IMPROPER UTILISATION OF FUNDS- A financially
disciplined company uses long term funds for long term needs and
short term funds for short term needs. But if a unit is not able to
manage its working capital effectively or utilise its fixed assets
optimally, it may get sick.
PROBLEMS OF HUMAN RESOURCES
NON AVAILABILITY OF SKILLED MANPOWERS
LABOUR PROBLEMS