Strategy

Execution

Chapter Seven

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 Learning Objectives
1. Describe the transition from formulating to
implementing strategies.
2. Discuss five reasons why annual objectives are
essential for effective strategy implementation.
3. Identify and discuss six reasons why policies are
essential for effective strategy implementation.
4. Explain the role of resource allocation and
managing conflict in strategy implementation.
5. Discuss the need to match a firm’s structure with its
strategy.
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 Learning Objectives (cont.)
6. Identify, diagram, and discuss seven different types of
organizational structure.
7. Identify and discuss fifteen dos and don’ts in
constructing organizational charts.
8. Discuss four strategic production/operations issues
vital for successful strategy implementation.
9. Discuss seven strategic human resource issues vital for
successful strategy implementation.

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Comprehensive Strategic-
Management Model

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 The Nature of Strategy
Implementation
Strategy Formulation Strategy Implementation
 Strategy formulation is  Strategy implementation is
positioning forces before the managing forces during the
action. action.
 Strategy formulation  Strategy implementation
focuses on effectiveness. focuses on efficiency.
 Strategy formulation is  Strategy implementation is
primarily an intellectual primarily an operational
process. process.
 Strategy formulation  Strategy implementation
requires good intuitive and requires special motivation
analytical skills. and leadership skills.

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 Annual Objectives
Annual Objectives:
1.Represent the basis for allocating resources
2.Are a primary mechanism for evaluating
managers
3.Are the major instrument for monitoring progress
toward achieving long-term objectives
4.Establish organizational, divisional, and
departmental priorities
5.Are essential for keeping a strategic plan on
track

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The Stamus Company’s Hierarchy of Aims

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 Policies
Policy
specific guidelines, methods, procedures,
rules, forms, and administrative practices
established to support and encourage work
toward stated goals
instruments for strategy implementation

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 Policies
Policies
set boundaries, constraints, and limits on the
kinds of administrative actions that can be
taken to reward and sanction behavior
let both employees and managers know what is
expected of them, thereby increasing the
likelihood that strategies will be implemented
successfully
provide a basis for management control and allow
coordination across organizational units

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 Policies
Policies (cont.)
reduce the amount of time managers spend
making decisions. Policies also clarify what work is
to be done and by whom.
promote delegation of decision making to
appropriate managerial levels where various
problems usually arise.
clarify what can and cannot be done in pursuit of
an organization’s objectives.

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Types of Resources

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 Resource Allocation
Resource Allocation
central management activity that allows for
strategy execution
Strategic management enables resources to
be allocated according to priorities
established by annual objectives

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 Managing Conflict
Conflict
disagreement between two or more parties on
one or more issues
Establishing annual objectives can lead to conflict
because individuals have different expectations
and perceptions, schedules create pressure,
personalities are incompatible, and
misunderstandings occur between line managers
and staff managers

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 Managing Conflict
Avoidance
includes such actions as ignoring the problem
in hopes that the conflict will resolve itself or
physically separating the conflicting
individuals
Defusion
includes playing down differences between
conflicting parties while accentuating
similarities and common interests

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 Managing Conflict
Confrontation
exemplified by exchanging members of
conflicting parties so that each can gain an
appreciation of the other’s point of view or
holding a meeting at which conflicting parties
present their views and work through their
differences

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Some Management Trade-Off Decisions
Required in Strategy Implementation

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 Matching Structure With Strategy
Structure largely dictates how objectives
and policies will be established
Structure dictates how resources will be
allocated

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Symptoms of an Ineffective
Organizational Structure

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 The Functional Structure
Functional Structure
groups tasks and activities by business
function, such as production/operations,
marketing, finance/accounting, research and
development, and management information
systems

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Advantages and Disadvantages of a
Functional Organizational Structure

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 Divisional Structure
Functional activities are performed both centrally
and in each separate division
Organized by geographic area, product or service,
customer, or process

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Advantages and Disadvantages of a
Divisional Organizational Structure

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The Strategic Business Unit (SBU)
Structure
SBU Structure
groups similar divisions into strategic
business units and delegates authority and
responsibility for each unit to a senior
executive who reports directly to the chief
executive officer
can facilitate strategy implementation by
improving coordination between similar
divisions and channeling accountability to
distinct business units

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 The Matrix Structure
Matrix Structure
most complex of all designs because it
depends upon both vertical and horizontal
flows of authority and communication

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 The Matrix Structure
For a matrix structure to be effective,
organizations need participative planning,
training, clear mutual understanding of
roles and responsibilities, excellent
internal communication, and mutual trust
and confidence

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Advantages and Disadvantages of
a Matrix Structure

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Typical Top Managers of a
Large Firm

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 Restructuring
Restructuring
involves reducing the size of the firm in terms
of number of employees, number of divisions
or units, and number of hierarchical levels in
the firm's organizational structure
primary benefit sought from restructuring is cost
reduction

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 Reengineering
Reengineering
involves reconfiguring or redesigning work,
jobs, and processes for the purpose of
improving cost, quality, service, and speed
does not usually affect the organizational
structure or chart, nor does it imply job loss or
employee layoffs

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 Managing Resistance to Change
Force Change Strategy
involves giving orders and enforcing those
orders
Educative Change Strategy
presents information to convince people of
the need for change
Self-interest Change Strategy
attempts to convince individuals that the
change is to their personal advantage

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 Strategic Human Resource Issues
Seven human resource issues:
1. linking performance and pay to strategy
2. balancing work life with home life
3. developing a diverse work force
4. using caution in hiring a rival’s employees
5. creating a strategy-supportive culture
6. using caution in monitoring employees’ social
media
7. developing a corporate wellness program

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 Linking Performance and
Pay to Strategies
Decisions on salary increases, promotions,
merit pay, and bonuses need to support the
long-term and annual objectives of the firm
Gain sharing and bonus systems can be
used

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 Balance Work and Home Life
Work and family strategies now represent a
competitive advantage for those firms that offer
such benefits as:
elder care assistance
flexible scheduling
job sharing
adoption benefits
onsite summer camp
employee help line
pet care
lawn service referrals

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 Develop a Diverse Workforce
Six benefits of having a diverse workforce are:
vWomen and minorities have different insights, opinions, and
perspectives that should be considered.
vA diverse workforce portrays a firm committed to
nondiscrimination.
vA workforce that mirrors a customer base can help attract
customers, build customer loyalty, and design/offer
products/services that meet customer needs/wants.
vA diverse workforce helps protect the firm against discrimination
lawsuits.
vWomen and minorities represent a huge additional pool of
qualified applicants.
vA diverse workforce strengthens a firm’s social responsibility and
ethical position
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 Creating a
Strategy-Supportive Culture
1. Formal statements of organizational philosophy,
charters, creeds, materials used for recruitment
and selection, and socialization
2. Designing of physical spaces, facades, buildings
3. Deliberate role modeling, teaching, and coaching
by leaders
4. Explicit reward and status system, promotion
criteria
5. Stories, legends, myths, and parables about key
people and events

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 Creating a
Strategy-Supportive Culture
6. What leaders pay attention to, measure, and
control
7. Leader reactions to critical incidents and
organizational crises
8. How the organization is designed and structured
9. Organizational systems and procedures
10. Criteria used for recruitment, selection,
promotion, leveling off, retirement, and
“excommunication” of people

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 Monitoring Social Media
Proponents of companies monitoring
employees’ social-media activities emphasize
that
(1) a company’s reputation in the marketplace can
easily be damaged by disgruntled employees
venting on social media sites
(2) social-media records can be subpoenaed, like
email, and used as evidence against the company.

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 Corporate Wellness Program
The Affordable Care Act increased the
maximum incentives and penalties employers
may use to encourage employee well-being
Most companies have both
“carrots,” such as giving employee discounts on
insurance premiums or even extra cash,
“sticks,” such as imposing surcharges on
premiums for those who do not make progress
toward getting healthy.
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