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    Telenor Case Study

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    Waqar Haider
    Telenor Pakistan is implementing a mobile application development (MAD) strategy to differentiate itself in the Pakistani market. By focusing on developing innovative and user-friendly mobile apps tailored to local customers, Telenor can offer a unique experience. Telenor builds exclusive partnerships with local content creators and media outlets to provide sought-after content that is difficult for competitors to duplicate. Telenor also maintains strong customer relationships through feedback and rapidly adapting its mobile strategies. This responsiveness creates a sustainable competitive advantage.

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    Telenor Case Study

    Uploaded by

    Waqar Haider
    32 views3 pages
    Telenor Pakistan is implementing a mobile application development (MAD) strategy to differentiate itself in the Pakistani market. By focusing on developing innovative and user-friendly mobile apps tailored to local customers, Telenor can offer a unique experience. Telenor builds exclusive partnerships with local content creators and media outlets to provide sought-after content that is difficult for competitors to duplicate. Telenor also maintains strong customer relationships through feedback and rapidly adapting its mobile strategies. This responsiveness creates a sustainable competitive advantage.

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    Tenelor MAD Case Study

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    Telenor Case Study (Ppt).

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    Telenor Pakistan is implementing a mobile application development (MAD) strategy to differentiate itself in the Pakistani market. By focusing on developing innovative and user-friendly mobile apps tailored to local customers, Telenor can offer a unique experience. Telenor builds exclusive partnerships with local content creators and media outlets to provide sought-after content that is difficult for competitors to duplicate. Telenor also maintains strong customer relationships through feedback and rapidly adapting its mobile strategies. This responsiveness creates a sustainable competitive advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views3 pages

    Telenor Case Study

    Uploaded by

    Waqar Haider
    Telenor Pakistan is implementing a mobile application development (MAD) strategy to differentiate itself in the Pakistani market. By focusing on developing innovative and user-friendly mobile apps tailored to local customers, Telenor can offer a unique experience. Telenor builds exclusive partnerships with local content creators and media outlets to provide sought-after content that is difficult for competitors to duplicate. Telenor also maintains strong customer relationships through feedback and rapidly adapting its mobile strategies. This responsiveness creates a sustainable competitive advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    MOBILE MARKETING AT

    TELENOR PAKISTAN – A
    MAD STRATEGY

    Student ID: 2335160


    Name: Waqar Haider
    Course: Strategic Marketing
    Uniqueness Inimitability
    • Telenor Pakistan Implementing a Mobile • Telenor build a exclusive partnerships with local
    Application Development (MAD) strategy in content creators and media outlets, providing
    Pakistan it could be a unique approach for mobile unique and sought-after content that is difficult for
    marketing. By focusing on developing innovative competitors to duplicate.
    and user-friendly mobile applications tailored to • Telenor Pakistan build a strong relationship with
    the local market. its customers approach by consistently gathering
    • Telenor can differentiate itself and offer a unique feedback and rapidly adapting mobile marketing
    user experience, potentially gaining a competitive strategies based on user preferences. This
    edge. responsiveness and commitment to meeting
    evolving customer needs can be a sustainable
    Sustainable competitive advantage that is challenging for
    Competitive others to replicate.
    Advantage
    Creating Value For Customers

    • Tailor promotions and services based on user


    preferences and behaviors, providing a
    personalized experience. This can involve targeted
    discounts, content recommendations, or
    customized service bundles that align with
    individual needs.
    • Ensure intuitive interfaces and efficient customer
    support for a positive user experience.
    Economies of Scale: Negotiate bulk deals for app acquisitions or
    content licenses to reduce per-unit costs and increase overall
    profitability.

    Timings: Regularly update content and features based on market


    trends and user feedback, ensuring relevance and sustained
    interest over time.

    Cost
    Drivers
    Integration: Ensure smooth interaction between mobile apps
    and other platforms, facilitating a helpful user experience and
    consistent messaging across devices.

    Linkages: Telenor Mobile Marketing Strategy focus on linkages with


    strategic partners, Collaborative efforts with other business and
    influencers can amplify the reach and impact of marketing initiatives,
    Creating a network effects that benefit tenelor and its partners.
    .

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