Module-6 Apply Basic Menu 2
Module-6 Apply Basic Menu 2
Learning
Compose menu items for breakfast,
Objective of lunch and dinner
the Module
Instruction
1.1 Menus for enterprise
and customer requirements
What is a Menu?
• Communication: by advertising exactly what an establishment can offer its
customers, as well as assisting the staff preparing the food
• Selling: by enticing a customer to buy a particular dish
• Advertising: through the development of a reputation for culinary
specialties and/or quality
• Public Relations: creating a focus on the establishment as well as awareness
in the minds of customers, example a customer may encourage his/her
friends to visit a particular establishment because he/she has heard that “the
seafood is always fresh”
1.1.1 Types of menus
• Table d’hôte Menu
There is a limited choice within each
course
1.1.1 Types of
menus
Illustrations/
Board
Drawing
A La Carte menu
• It provides a choice of dishes within each specific course
• Each dish is priced separately
It gives a full list of all dishes that may be
prepared by the establishment
Birthday
Business-based conferences
Banquet
Seminars
cyclic menu
Banquet
• Static menu: Separated into categories like appetizers, pastas,
sandwiches, sides, etc
Beverage
• A beverage menu is any menu or section of a menu that sells
alcoholic and non-alcoholic drinks
• A list of a restaurant's drinks are often cocktails, wine, beer,
and other alcoholic drinks sold , or the menu can be displayed
on the wall at coffee shops or juice bars with their list of
options
Dessert
• A list of desserts, like a beverage menu it is often separate from
the regular menu and sold a la carte
• It is usually presented along with the beverage menu again for
after dinner drinks at the end of the main meal
Establish the enterprise and/or clients requirements for
menu/s
• Appetizers, soups, seafood and main courses are listed in separate groups
• In every group the lighter dishes are listed before the richer ones
• If foods are prepared with organically grown ingredients, this fact should be highlighted to the discriminating customer
• Every dish should be described clearly and simply, in an appetizing way, without being too flowery
• House specialties and seasonal items should correspond to the season and should change accordingly
• Texture
• Color
• Shape
• Consistency
• Palatability
• Visual appearance
• Aromatic apparel
• Temperature
• Low fat
Factors to consider when planning menu
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Advantage of cyclic
menu
• Breakfast menu- Breakfast is the first meal of the day usually
eaten in the morning
Advantage of cyclic
menu
• luncheon menu- a luncheon is any formal meal served between
noon and 2pm
• Dinner menu- Dinner usually refers to what is in many Western
cultures the largest and most formal meal of the day, which is
eaten in the evening
Ethnic menu- Broadly speaking, ethnic foods are defined by
others outside of the respective ethnic groups as cuisines
originating from the heritage and culture of specific ethnic groups