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PRESENTING IN ENGLISH:
HOW TO GIVE SUCCESSFUL PRESENTATIONS

Adopted from Mark Powel’s Book: Presenting in English, 2002
Learning Points
A. How to Start and Make an Immediate
Impact on Your Audience
B. How to Use Visual Aids to Maximum
Effect
C. How to Develop Your Public Speaking
Style to Impress and Influence Your
Audience
D. How to Deal with Questions from the
Audience
Impact on Your Audience (1)
Good afternoon, ladies and gentlemen.
(On behalf of…, may I welcome you to…)
My name’s …
I’m responsible for/I’m from …
This afternoon I’d like to…
discuss…
report…
and present…
If you have any questions you’d like to ask, I’ll be happy
to answer them.
or
Perhaps we can leave any questions you may have until
the end of the presentation.
Impact on Your Audience (2)
Use ‘hooks’ – simple techniques for getting

the immediate attention of the audience:
(1) give them a problem to think about
Imagine …………Do you think that’s
possible?
(2) give them some amazing facts
Statistics show that ………………………
(3) give them a story or personal anecdote
I remember when …………………………
Look at the presentation openings below and identify them
as Problems, Amazing Facts or Stories
1. Did you know how much do Japanese companies spend on
entertaining clients in a year? It’s 40 billion dollars. That’s four
times than the entire GDP of Bulgaria. You could buy General
Motors for the same money.
2. Suppose your advertising budget was cut by 99% tomorrow.
How would you promote your product?
3. According to the latest study, by 2050 only one in every four
people in Western Europe will be going to work. And two will be
old age pensioners.
4. I read in the newspaper that the world’s highest paid executive
works for Disney and gets $230 million a year. Now that’s about
$2000 a minute!
5. When I think about creativity, I’m reminded of the man who
invented the microwave oven. He spent years messing around
with radar transmitters, then notived the chocolate in his pocket
was starting to melt.
B. How to Use Visual Aids
Expressions to introduce and explain your visuals
 Take a look at this
 Let’s have a look at this
 I’d like you to look at this.
 Here we can see ….
 The….. represents ….. . And the …. represents …. .
 Let’s look at …. in more detail. As you can see,….
 I’d also like to draw your attention to ….... .
Write out the following sentence fragments in the
correct order to make a complete presentation extract.
1) see, it’s a fairly typical growth
2) Have a look at this graph. As you can
3) stages of its development. The vertical axis
4) and the horizontal
5) shows turnover in millions of dollars
6) curve for a young company in the early
7) axis represents the years 2001 to 2005
2 Have a look at this graph. As you can

1 see, it’s a fairly typical growth
6 curve for a young company in the early
3 stages of its development. The vertical axis
5 shows turnover in millions of dollars
4 and the horizontal
7 axis represents the years 2001 to 2005
What verbs do you use to talk about the
following change and development?
increase decrease shoot up plunge

rise fall take off slump
fluctuate recover level off remain steady

pick up
C. How to Develop Your Public Speaking Style
to Impress and Influence Your Audience (1)
 Clear articulation
 Pausing in the right places
 Pitch Control:
 a dramatic rise in your voice creates anticipation
and suspense
 a sharp fall gives weight and finality to what you
have just said.
 keeping your voice up tells the audience that you
are in the middle of saying something and must
not be interrupted.
 letting your voice drop lets them know you have
completed what you wanted to say
Which of the following chunked statements don’t work?
1. a. The person who never made a mistake… never made anything.

b. The person…who never made a mistake…never…made…anything.
c. The person who…never made a…mistake…never…made anything.
2. a. Big companies…are small companies…that succeded.

b. Big companies…are…small companies that…succeded.
c. Big companies…are small companies that succeded.
3. a. Hard work never killed anybody,…but worrying about it did.

b. Hard…work…never…killed…anybody,…but worrying about it did.
c. Hard work never…killed anybody,…but worrying…about it did.
Pratice your articulation, pausing, and pitch control
by reading the following presentation extract.
The world’s most popular drink is water. You probably

knew that already. After all, it’s a basic requirement of
life on earth. But, did you know that the world’s second
most popular drink is Coke? And that the human race
drinks six hundred million Cokes a day? Now, let’s just
put that into some kind of perspective. It means that
every week people drink enough Coke to fill the World
Trade Center.
C. How to Develop Your Public Speaking Style
to Impress and Influence Your Audience (2)
To get more attention from your audience, you can apply the following
further techniques:
(1) using rhetorical questions: you present your ideas as questions rather
than direct statements
The obvious disadvantage of setting up in Indonesia is its economic situation.
But what are the advantages? The advantages are the low cost of land, an
excellent exchange rate, and the low cost of labor.
(2) using dramatic contrasts
Ten years ago we had a reputation for excellence
Today we’re in danger of losing that reputation
(3) tripling:
What’s needed now is time, effort, and money
Look at the following famous quotations.
Can you guess the missing words?
 John F. Kennedy:
“Ask not what your country can do for you.
Ask what you …
can do for your country.”
 Plato
“Wise men talk because they have something to say;
fools because t…
hey have to say something.”
 Abraham Lincoln:
“Government of the people, by the people, for
… the people.”
 Henry Ford:
“Coming together is a beginning;
keeping together is progress;
…..
working together is success.”
D. How to Deal with Questions
Four Basic Types of Questions:
1. Good questions:
Thank the people for asking them. They help you to
get your message cross to the audience better.
2. Difficult questions:
These are the ones you can’t or prefer not to answer.
Say you don’t know, offer to find out or ask the
questioners what they think.
3. Unnecessary questions:
You have already given this information.
Point this out, answer briefly again and move on.
4. Irrelevant questions:
Try not to sound rude, but move on.
Put the following responses into four groups:
responses to good questions, difficult questions,
unnecessary questions, and irrelevant questions.
1. Good point.
Good
2. Well,question
as I mentioned earlier, …
Unnecessary question
3. Interesting. What do you think?
Difficult question
4. I’m afraid I don’t have that information with me.
Difficult question
5. To be honest, I think that raises a different issue.
Irrelevant question
Now You CAN
A. Start and Make an Immediate
Impact on Your Audience
B. Use Visual Aids to Maximum
Effect
C. Develop Your Public Speaking
Style to Impress and Influence
Your Audience
D. Deal with Questions from the
Audience

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PRESENTING IN ENGLISH:

HOW TO GIVE SUCCESSFUL PRESENTATIONS

Use ‘hooks’ – simple techniques for getting

2 Have a look at this graph. As you can

increase decrease shoot up plunge

fluctuate recover level off remain steady

1. a. The person who never made a mistake… never made anything.

2. a. Big companies…are small companies…that succeded.

3. a. Hard work never killed anybody,…but worrying about it did.

The world’s most popular drink is water. You probably

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