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    Addict-O-Genic Harsh Bohra BB2

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    harshbohra23
    This document provides a proposal for SANGA, a miniature amusement park in India with different regions representing parts of India. It will cover 15,000 square feet and have a budget of Rs. 2.5 crore. Key aspects include attractions based on major festivals and cultures of India, virtual reality experiences of art and tourist destinations, a souvenir shop, and themed decorations. Each region will focus on a different part of India, such as the North region focusing on the Himalayas. Regions will include attractions, interactive zones, pop-out stores, and culinary options. There will also be a performance space and a 12 month marketing plan.

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    Addict-O-Genic Harsh Bohra BB2

    Uploaded by

    harshbohra23
    14 views10 pages
    This document provides a proposal for SANGA, a miniature amusement park in India with different regions representing parts of India. It will cover 15,000 square feet and have a budget of Rs. 2.5 crore. Key aspects include attractions based on major festivals and cultures of India, virtual reality experiences of art and tourist destinations, a souvenir shop, and themed decorations. Each region will focus on a different part of India, such as the North region focusing on the Himalayas. Regions will include attractions, interactive zones, pop-out stores, and culinary options. There will also be a performance space and a 12 month marketing plan.

    Original Description:

    retail footfall increase mall

    Original Title

    Addict-o-genic_Harsh_Bohra_BB2

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    This document provides a proposal for SANGA, a miniature amusement park in India with different regions representing parts of India. It will cover 15,000 square feet and have a budget of Rs. 2.5 crore. Key aspects include attractions based on major festivals and cultures of India, virtual reality experiences of art and tourist destinations, a souvenir shop, and themed decorations. Each region will focus on a different part of India, such as the North region focusing on the Himalayas. Regions will include attractions, interactive zones, pop-out stores, and culinary options. There will also be a performance space and a 12 month marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views10 pages

    Addict-O-Genic Harsh Bohra BB2

    Uploaded by

    harshbohra23
    This document provides a proposal for SANGA, a miniature amusement park in India with different regions representing parts of India. It will cover 15,000 square feet and have a budget of Rs. 2.5 crore. Key aspects include attractions based on major festivals and cultures of India, virtual reality experiences of art and tourist destinations, a souvenir shop, and themed decorations. Each region will focus on a different part of India, such as the North region focusing on the Himalayas. Regions will include attractions, interactive zones, pop-out stores, and culinary options. There will also be a performance space and a 12 month marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SANGA

    SANGA
    A M I N I AT U R E

    M
    INDIA
    BY TEAM
    ADDICT-O-GENIC

    SANGA
    M
    SANGA
    M
    Visitor’s Persona

    Student on Budget Professionals Fun seeking Family

    AGE: 16-25 AGE: 25-35 AGE: Above 35


    INCOME: Low INCOME: Middle, High INCOME: Middle
    TECH SAVY KIDS CONTROL DECISION
    BRAND CONSCIOUS
    VALUE FOR MONEY FINDING ONE PLACE FOR
    VALUES EXPERIENCE
    COMPLETE FAMILY
    ENTERTAINMENT
    AREA: 15000 SQ FT

    HUB BUDGET: Rs. 2.5cr

    • GUEST SERVICES 4. THEME BASED DECORATIONS


    • Ticketing Service • According to major festivals
    • Lost & Found going in INDIA
    • Information Desk NORTH EAS
    T
    2. MALL/BRAND PROMOTIONS 5. VR EXPERIENCE
    • Promotions of Various • Various Dance & Art forms of
    discounts / offers going on in SANGAM INDIA
    Mall • Top Tourist destinations in
    INDIA
    HUB
    3. SOUVENIR SHOP SOUTH WEST 6. PHOTOBOOTH

    ASSUMPTIONS
    • TOTAL AREA 1,45,000 SQ FT
    • ALL AMMENITIES LIKE FIRE EXIT SHOULD ALREADY BE PLANNED
    HIMALAYAN HEIGHTS THEMED ARCHITECTURE
    North Region • Indoor Landscape simulating
    AREA: 25000 SQ FT Himalayan Region
    BUDGET: Rs. 11cr

    ATTRACTIONS & EXPERIENCES


    • Cultural Showcase through TECH
    • YETI hideouts
    • Himalayan Folk Lore storytelling INTERACTIVE ZONES
    • Historical Exhibitions • Ethnic dress workshop
    • Regional games

    POPOUT STORES
    • Kashmiri craft Bazaar
    • Himachal Spice Market
    • North Indian street food corners CULINARY CORNER
    Normal to Mid Range North
    Indian Delicacies
    EASTERN ENCLAVE THEMED ARCHITECTURE
    East Region • Simulating architectural and
    AREA: 25000 SQ FT Historical sites of region
    BUDGET: Rs. 11cr

    ATTRACTIONS & EXPERIENCES


    • Cultural Showcase through TECH
    • Tigers Maze
    INTERACTIVE ZONES
    • Tribal Art Showcase
    • Most Haunted places in East • Tribal Art DIY
    storytelling • Ethnic dress workshop

    POPOUT STORES
    • Bengali craft Bazaar
    • East Indian street food corners
    • East Indian Textiles CULINARY CORNER
    • Normal to Mid Range East
    Indian Delicacies
    SPICY SOUTH THEMED ARCHITECTURE
    South Region • Simulating architectural and
    AREA: 25000 SQ FT Historical sites of South region

    BUDGET: Rs. 11cr


    ATTRACTIONS & EXPERIENCES
    • Temples of South
    • Jallikattu- Bull ride
    INTERACTIVE ZONES
    • Flora and Fauna
    • Kathakali Makeup Workshops
    • Kalaripayattu Moves
    • Regional games

    POPOUT STORES
    • Cocunut Husk ART
    • Handicraft Emporium
    CULINARY CORNER
    • Normal to Mid Range South
    Indian Delicacies
    THAR TRAIL THEMED ARCHITECTURE
    West Region • Simulating architectural and
    AREA: 25000 SQ FT Historical sites of western region
    BUDGET: Rs. 11cr

    ATTRACTIONS & EXPERIENCES

    • Puppet Show
    • Madhubani Paintings inside
    INTERACTIVE ZONES
    BHIMBETKA
    • Weapon Artillery
    • Light and Sound show of Royal
    • Magic show
    history
    • Birth of Bollywood

    POPOUT STORES
    • Handicrafts
    • Jewellery Emporium
    • Textile bazaar CULINARY CORNER
    • Normal to Mid Range West
    Indian Delicacies
    RANG - MANCH
    AREA: 20000 SQ FT
    BUDGET: Rs. 3.5cr

    BRAND SPONSERED SUPRISE FACTOR FOR


    EVENTS SUSTAINED FOOTFALL

    TENTATIVE SCHEDULE
    MONDAY - FRIDAY
    3:00 PM - 4:00 PM: Kathak Dance Show (Rajasthani and Uttar Pradesh Influence)
    5:00 PM - 6:00 PM: Tamil Folk Music Ensemble (Southern Spoke)
    7:00 PM - 8:00 PM: Gujarati Garba and Dandiya Dance (Western Spoke)
    9:00 PM - 10:00 PM: Karnataka Classical Music Recital (Southern Spoke)
    WEEKENDS
    Special star performances
    Special schedule for movie promotions, song releases, and new product launches.
    MARKETING PLAN TOTAL BUDGET: Approx Rs. 50cr
    BASED ON HUB AND SPOKE MODEL

    Month 1-2 Month 3-4 Month 5-6 Month 7-8 Month 9-10 Month 11-12

    Pre-Announcement Phase Official Announcement and Engagement and Ticket Pre-Sale and Countdown Events and Grand Opening and Post-
    Teaser Campaign Contest Phase Exclusive Offers PR Blitz Launch Marketing

    • Market Research and • Official • Engagement • Ticket Pre-Sale • Countdown Events • Grand Opening
    Analysis Announcement Activities Launch • Press Releases and Celebration
    • Brand Development • Teaser Campaign • Partnerships and • Exclusive Offers for Media Blitz • Post-Launch Social
    • Social Media Teasers Continues Collaborations Mall Shoppers Media Campaigns
    • Mall In-Market • Customer Feedback and
    Promotion Improvement
    THANK
    th a n k yo u
    YOU

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