Culture 25042022 122641pm
Culture 25042022 122641pm
Culture 25042022 122641pm
Definitions
• Definition by Garry Ferraro
• Culture is every thing that people think, do and have as members of society”
.
•
• Culture is learned through social interaction. And the learned behavior is communicated in the
group through forms of socialization such as observation, instruction, reward, punishment
and experience.
Three different ways of learning are:
• Individual situation learning: this means an individual animal or person learns
something by himself as specific situations lead him.
• Social situational learning: this involves learning from other members of a group, through
imitation. Even animals can learn this way.
• Cultural learning: this is uniquely human. It is possible only through the utilization of
intelligence and the ability to communicate through attaching . meanings to words,
objects or things. This is called symbolic communication. People learn culture directly
and through observation and social interaction.
2. Culture is general and specific
• Ethnocentrism is judging another culture based upon the values and standards set in
one's own culture.
• Ethnocentrism often entails the belief that one’s own race or ethnic group is the
most important or that some or all aspects of its culture are superior to those of other
groups
• All of us often tend to judge the behavior of other people
in other groups by the standards of our own culture.
•
• Examples
• Judging Other Countries’ Diets
• Chopsticks Vs Western Cutlery
• Judging Women’s Cultural Outfits
• Superior race /country
• Delegitimizing Others’ Religious Celebrations (For example, in 2014, China attempted to crack down on the celebration of Ramadan in the Muslim
region of Xinjiang.This is an example of the dominant culture believing a minority culture’s beliefs and practices are a threat or inferior within the
space of the nation.)
Cultural Relativism
1. Trade –----The culture that is more powerful will leave its marks behind eg Burger
Culture (KFC, McDonalds, Pepsi)
4. Media------foreign media
5. Communication technology