Understanding the Consumer Behavior

Navigating Shifting Consumer Behavior and Crafting Immersive Experiences

Customer Passion Points Meet Your Success Companions: The Customer Personalities
Tech and Tech-Forward Tim Banker Bob
• Urban professional in his 30s. • Financial advisor at a New York bank.
Innovation
Creativity and • Always on the go, values convenience. • Looks for reliable and scalable payment
Entertainment Self Expression • Interested in mobile payment options. solutions for clients.
• Factors: Convenience, speed, and security. • Factors: Security, scalability, and
and Pop Culture
Community and integration capabilities.
Personal Development and Social Impact Savvy Sarah, the Small Business Owner Gen Z Zoe
Learning • Entrepreneur running a startup in Brooklyn. • College student living in Manhattan.
• Seeks cost-effective payment solutions. • Relies heavily on her smartphone for
Travel and Adventure
• Interested in loyalty programs and customer transactions.
Food and Culinary Health and engagement tools. • Values personalized offers and rewards.
Experience • Factors: Affordability, ease of use, customer • Factors: Mobile-first experience,
Wellness retention. personalization, and incentives.
Changing Consumer Behavior The Path of Success of our Marketing Initiative…..
From Traditional Product-Centric Approach to Experience-Centric Approach
Embracing Experiential Marketing: Our storytelling platform goes
According to a study by Harris Group, 78% of millennials prefer to spend beyond traditional advertising.
78%
money on experiences rather than material goods.
Building Emotional Connections: Through storytelling, we aim to
Data from Eventbrite shows that spending on experiences has increased by 4 foster deep emotional connections with our audience.
4x times over the past 20 years, outpacing spending on physical goods.
Personalization and Relevance: The Platform allows customer to
Data from Eventbrite shows that spending on experiences has increased by 4 tailor their stories to reflect their unique perspective.
43%
times over the past 20 years, outpacing spending on physical goods.
Data from Statista shows that global spending on experiential marketing is about Measuring Success through Engagement: Prioritizing metrics that
90Bn $90 billion in 2023. measure customer engagement with storytelling platform.

Problem Analysis Consumer Behavior Action Plan Marketing Strategies Operational Efficiency Measuring Impact
 Unleashing Virality
Cross-Domain Referral Strategies for Exponential Learner Acquisition
Understanding the Challenges Tier-based Referral System

Problem Analysis Consumer Behavior Action Plan Marketing Strategies Operational Efficiency Measuring Impact
 From Data to Dollars
Unleashing Growth with Powerful Tracking and Conversion Strategies
Inbound Revolution: HubSpot Beyond Mentorship:
From Acquisition to Attract, Engage, Convert Building a Scalable Community and Support Ecosystem
Activation: Why HubSpot? • Implement a Customer Support & Sales platform like Intercom or Zendesk
68% for efficient lead management.
Strategies for Inbound Integrated Personalized
• Assign a dedicated team within the platform to handle referred leads.
Strategies
Maximizing for Marketing Ecosystem Tool
HubSpot users report a • Enable real-time chat for instant support and guide leads through the
Maximizing
Customer Intake User- User Analytics & 68% increase in enrollment process.
Customer Intake Friendly Affordability Reporting customer satisfaction • Track interactions within the platform for insights

Real-time Analytics Dashboard : Integrated CRM System

Fostering A 360° View of Referral Program Deploy Salesforce as a comprehensive CRM solution
Engagement and • Use Google Analytics or Mixpanel for real-time website with robust tracking capabilities.
analytics Benefits:
Success with • Develop a custom analytics dashboard displaying key  Improved customer relationships
Effective Tracking referral program metrics.  Enhanced customer service
• Ensure it's accessible to students and alumni via the  Improved decision-making
Tools platform  Increased operational efficiency
• Include visuals like charts and graphs for interpretations.  Increased sales and conversion rates

Frictionless Enrollment, Frictionless Future: Elevate the Experience:

Streamlined Application Process Tailoring Priority Access to Referred Leads
Conquer the
Utilize form-building tools such as Typeform to simplify the Create a dedicated resource portal using a CMS like WordPress or Drupal.
Clock: application process.
Proven Strategies to Referral Coverts Rise in Revenue Rise in Sales
Shorten the Sales Design user-friendly, mobile-responsive application forms.
Cycle Range 2-5 times faster 7-15% 5-10%
Minimize required fields and enable pre-filled options for
referred leads, reducing friction in the application process. *the data provided above is based upon estimations and industry standards.

Problem Analysis Consumer Behavior Action Plan Marketing Strategies Operational Efficiency Measuring Impact
 Skilled Sapiens
Shaping the Future of Up-Skilling Industry: Skilled Sapiens Mission, Impact, and Growth Triggers
Who are our customers? Meet Your Success Companions: The Sapiens Personalities
Career Driven Chirag Growth Seeking Garima Aspiring Entrepreneur Ehaan
Major Factors: Major Factors: Major Factors:
• Career Development • Career Transition • Business Development
• Skill Enhancement • Continuous Learning • Mentorship
• Resume Building • Networking • Skill Diversification

Who are our customers? Who are our customers?

Major Areas to Focus Growth Triggers

High
Positioning Recommendations The secret to Skilled Corporate Focus on Talent
Sapiens' success lies in Development
"Empowering Ambitions, Igniting Success: Your Customer High
Journey, Your Excellence with Skilled Sapiens." Engagement and the seamless fusion of
Satisfaction
Job Market Competitiveness
customer satisfaction,
Medium to High
continuous program Increasing Entrepreneurial
Positioning our brand to build improvement, and Ecosystem
Reputation and Trust: technology innovation. Medium
Continuous Program
- Perceived value of our programs Improvement
Technology This synergy ensures a Tech Advancements in Learning
Integration Platform
- Referral program credibility dynamic and effective Medium
- Brand Loyalty learning experience for all Growing Awareness of
- Community Engagement involved. Personalised Learning

Company Overview Market Analysis Referral Program Operations Optimization Website Optimization Financials Appendix