Author's Bias

Presenter:
Ms. Marvie Joyce A. Decano

AUTHOR'S BIAS
•Examine biases (for or against) made by the
author (En8rc-III-3.1.12)
•Analyze intention of words or expressions
used in propaganda techniques (EN8V-IIIg-
26)
WHAT W OR D /S C A N Y OU A S S OC IAT E
WITH THE PICTURE?
WHAT WORD/S CAN YOU
ASSOCIATE WITH THE PICTURE?
IMBALANC
E
INJUSTICE
UNFAIR/
UNJUST
WHAT IS A BIAS?
•Bias refers to a n a u th o r’ s e x p re s s io n o f
his/her own o p in io n o n a p a rt ic u la r is s u e
without e x a m in in g a n d p re s e n ti n g
e n ou g h e v id e n c e s . T h is a ri s e s fr o m th e
author’s th in k in g w h ic h m a y b e
influenced b y p e rs o n a l b e li e fs , c u lt u re ,
attitudes, preferences, and past
experiences.
TO FURTHER
UNDERSTAND
BIAS IN
WRITING, REFER
TO THE
ILLUSTRATION:
TO FURTHER
UNDERSTAND
BIAS IN
WRITING, REFER
TO THE
ILLUSTRATION:
TO FURTHER
UNDERSTAND
BIAS IN
WRITING, REFER
TO THE
ILLUSTRATION:
W HE N DOE S AN AUTHOR
BECOME BIAS?
•An author becomes bias when
he/she persuades the reader to
believe on his/her own stand of the
issue by giving inaccurate
information or false impression
even with or without the intention of
misleading the readers.
HOW CAN WE SPOT BIAS?
1.Word Choice and Connotation
2. Names and Titles
3. Placement and Size
4. Selection or omission
5. Images and Videos
WORD CHOICE AND
CONNOTATION
AS A WRITER, YOU CAN
CONNOTATION IS A FURTHER
INFLUENCE YOUR READERS'
UNDERSTANDING OF A
OPINIONS WITH THE WORDS
WORD'S MEANING. (AS WELL YOU CHOOSE. THE
AS A LITERAL MEANING, IT IS CONNOTATIONS OF YOUR
ALSO A WORD THAT CARRY AN CHOSEN WORDS DETERMINE
ADDITIONAL IDEA OR FEELING. WHETHER YOUR TEXT IS
BIASED OR UNBIASED.
Examples:
1. She is such weird type
of person.
2. An immature adolescent What are the words being

always loves to explore. used in each statement
that made it biased?
NAMES AND TITLES
THE WAY A PERSON IS THE EXPRESSIONS USED

DESCRIBED OR LABELED HERE DEGRADE OR EXCLUDE
CAN INFLUENCE HOW PEOPLE BECAUSE OF THEIR
PHYSICAL TRAITS, AGE,
WE THINK ABOUT HIM OR
RACE, GENDER RELIGION,
HER.
ETHNICITY, AND OTHERS.
Examples:
• John Doe, an ex-con, is
now running for office.
• Kamala Harris is the first
person of color to be
elected President of the
United States.
PLACEMENT AND SIZE
USUALLY, STORIES IN A STORIES THAT APPEAR

NEWSPAPER OR ON A
AT THE BACK OF A
NEWS PROGRAM THAT
NEWSPAPER OR AT THE
ARE CHOSEN TO BE PUT
END OF A BROADCAST
FIRST ARE SEEN AS THE
ARE SEEN AS LESS
MOST IMPORTANT
STORIES.
IMPORTANT.
Example:
• If a story about the disaster in the
Philippines is on the front page of
the newspaper, it will be seen as
important. If the story about the
typhoon in the Philippines is
buried at the back of the paper, it
will be regarded as less important.
IMAGES AND
VIDEOS
Some photos can make the subject
look serious, beautiful, healthy, and
so on. Other photos, however, can
be very unflattering and make the
subject look ridiculous, sick, etc.
The image of someone in the news
can influence how people think
about him or her.
SELECTION OR OMISSION
THIS CAN CHANGE

SOMETIMES, CERTAIN HOW
DETAILS OR FACTS READERS/VIEWERS
WILL BE CUT OUT OF THINK ABOUT THE
A STORY, AND STORY. MAKE SURE
OTHERS WILL BE TO CONSIDER
INCLUDED. MULTIPLE SOURCES
TO GET THE FULL
Example:
An article reports about the rapid
increase of the number of people
infected by the virus, but does not
include information about the
additional test kits donated by private
sectors. Readers may be confused if
the spread of the virus is getting worse
or there are more people getting tested.
Summer vacation is the favorite season for most people.
Some go to the beach; others go to the mountains. These
places will make them feel closer to nature. However,
having a vacation by the sea differs from having a vacation
in the mountains.
People can swim, surf, or dive on the beach. Others can
pick up shells, go sunbathing, or even play volleyball. Also,
the sound of the sea waves hitting the shore can make
people feel more relaxed. While sitting on wooden chairs,
people can watch the sun as it sets down.
On the other hand, people can also explore the
mountain side to experience the strong and
fresh air. People can hike and do bonfire.
However, hiking in the mountains can be
dangerous because of the presence of wild
animals and the danger of falling.
Whichever, people choose, they can experience
a lot of enjoyable adventure. Yet, there are many
things people can do in the beach than in the
mountain.
• According to the author, where do
people go for summer vacation?
• What are the activities that can be

done in each place that can be used
as evidences in spotting bias?
• Based from the given evidences,

which has a more positive evidences?
Generalization:
What is bias?
What are the ways we can
spot a bias?
ASSESSMENT 1: Biased or Not Biased
Directions: Put a check mark (√) if the sentence is biased or a cross-
mark (x) if it is not. Write your answers on a separate sheet of paper.
____ 1. Brand Z Bath Soap is endorsed by dermatologists in the Philippines.
____ 2. Brand Z, the bath soap I used, is the leading brand in the Philippines.
____ 3. Basketball is the best sports in the world.
____ 4. Basketball is one of the most widely played sports in the world.
____ 5. Carrot growers believe that carrots should be part of our daily diet.
___ 6. Carrots are a good source of Vitamin A which is good for the
eyesight.
___ 7. Mothers nurture best the emotional intelligence of their
children.
___8. Study says that children’s intelligence is inherited from
mothers.
___ 9. Generally, most of the students find Mathematics difficult.
___10. Boys are more inclined to learning Mathematics.

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Author's Bias

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Presenter:

Ms. Marvie Joyce A. Decano

2. An immature adolescent What are the words being

THE WAY A PERSON IS THE EXPRESSIONS USED

USUALLY, STORIES IN A STORIES THAT APPEAR

THIS CAN CHANGE

• What are the activities that can be

• Based from the given evidences,

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