JUMBLED

LETTERS
HCACARTESIRCIT
It refers to a distinguishing trait, quality, or
property.
CHARACTERISTIC
 GNHTERTS
It means a strong attribute or inherent asset.
STRENGTH
 KNSSEEAW
It is the quality or state of being weak.
WEAKNESSES
 NDKI
It pertains to a group united by common traits.
KIND
 CETANMIORP
It implies the significant worth of something.
IMPORTANCE
QUALITATIVE RESEARCH
AND ITS IMPORTANCE IN
DAILY LIFE

Presented by: Marjorie Coro

CHARACTERISTICS OF QUALITATIVE RESEARCH

1. Qualitative research is naturalistic. A study to be conducted

by the researcher should be based on real-life situations,
Likewise, the researcher should also unfold the study in a
natural manner, that is, the findings are derived from the
analysis of authentic data gathered from the participants. Such a
concept makes qualitative research known for its non-
controlling characteristic.
CHARACTERISTICS OF QUALITATIVE RESEARCH

2. Qualitative research is purposeful. In conducting a qualitative

type of study, the researcher should select the participants in a
purposive manner, that is, they will be selected because they
either have easy access to the information needed or simply
have the knowledge to provide a great deal of information
needed to the study. Hence, these participants are called
"information rich" in the context of research.
 CHARACTERISTICS OF QUALITATIVE
RESEARCH
3. Qualitative research is detailed. A thick description of
gathered data from the participants makes this type of study a
detailed one. It is important that the researcher should capture
the direct quotations of the responses of the participant/s from
the conducted interview or observation.
 CHARACTERISTICS OF QUALITATIVE RESEARCH

4. Qualitative research requires engagement and neutrality. Direct contact

with the people, situation, and phenomenon under investigation should be
established by the researcher. Immersing oneself would enable the
researcher to acquire, personal experiences and insights which are
essential to better understand the phenomenon. Further, the researcher
should also be neutral in the responses and observations he/she may get
while engaging with the participant/s. The researcher should likewise
show openness, sensitivity, and respect.
CHARACTERISTICS OF QUALITATIVE RESEARCH

5. Qualitative research follows an inductive procedure. As the

researcher immerses in the phenomenon under investigation,
specific details and data will be gathered from the target
participant/s. These data then can be used to discover emerging
patterns and themes. Following an inductive procedure, the
researcher will start from exploring the phenomenon and will end
to confirming findings of the works.
CHARACTERISTICS OF QUALITATIVE RESEARCH

6. Qualitative research is viewed in a holistic perspective. A

study in a qualitative type cannot be simply done in a linear and
cause and effect relationship. approach. Rather, it requires the
researcher to view the whole phenomenon under investigation in
a complex system, that is, different variables can either cause or
effect the phenomenon.
Strengths and Weakness of
Qualitative Research
 STRENGTH
1. Qualitative research complements quantitative data. Interview
and observation are the common instruments used in the
qualitative study. Such. instruments can provide qualitative data
that can be utilized as a support for any quantitative data
appearing in a study, hence, a more reliable result will be
ensured.
 STRENGTH
2. Research provides more detailed information to explain
complex issues. Since this type of research study requires the
researcher to immerse in the phenomenon under investigation,
direct experiences can be acquired. Similarly, considering
"information rich participant/s, as well as utilizing interview and
observation as qualitative research instruments, may enable the
researcher to gather more accurate data needed in explaining a
complex phenomenon.
 STRENGTH
3. Qualitative research is cost efficient. Small number of
participants is usually. considered in qualitative research. Hence,
less resources will be needed to accomplish the study. Likewise,
interview schedule and observation checklist as qualitative
research tools demand the researcher to spend less resources
unlike questionnaires as a primary tool utilized in quantitative
research.
 WEAKNESSES
1. Qualitative research cannot generalize the findings to the
study population. The use of a small number of participants in
qualitative research may result in limited responses. Thus,
findings of the study might not be possibly generalized to a
larger population. Replication of the study is often suggested.
 WEAKNESSES
2. Qualitative research is more difficult to analyze. Unlike
quantitative research which deals with numeric data and can be
interpreted through statistical formula, qualitative research
presents non-numeric data which are all based on the subjective
responses of the participants. If data are not critically analyzed
and carefully interpreted, results may become biased and even
less credible.
 WEAKNESSES
3. Qualitative research is time consuming. Though qualitative
research utilizes a small number of participants, this, however,
demands the researcher to spend time in dealing and engaging
with them. Similarly, the analysis and interpretation phase of the
study also requires the researcher to take more time. in observing
the emerging patterns and themes derived from participants'
provided data.
Kinds of Qualitative
Research
 PHENOMENOLOGICAL.
This kind of qualitative research focuses on subjective lived experiences of the
participants in order to understand phenomenon. Here, the researcher is
concerned with the feelings of the participants regarding a particular event or
activity, hence, the uniqueness of their lived situations can be described.
Interview is the common instrument used for its data collection with the
suggested sample size ranging from 5 to 25.

A researcher aims to determine the challenges and coping mechanisms of senior high
school working students in the second district of Batoan.

A researcher aims to explain the lived experiences of the COVID-19 survivors in province
of Bataan.
 ETHNOGRAPHIC.
It is a kind of qualitative research which concentrates on the study of a group of
people in a particular environment. To characterize behaviors, cultures, challenges,
and possible occurring themes, the researcher is required to engage himself/herself
with the participants through immersion in an extended period of time. Observation,
along with the use of interview and survey, is an essential instrument for this type of
study.

A researcher seeks to determine the cultural practices and healthcare beliefs of the group
living in Bataan province.

A researcher seeks to characterize the survival strategies of families in an urban poor

community.
 CASE STUDY
It is a qualitative research kind which allows the researcher to have an intensive
analysis of the phenomenon. The aim of this study is to accurately describe the
case through an in-depth examination of a single person or single institution. With
this, thorough interview, observation, and documentation are all utilized as
multiple data collection instruments.

• A researcher aims to explain the causes of the reading difficulty of a grade 5 struggling
reader.

• A researcher aims to describe the language challenges of hearing-impaired students in a

SPED class.
 HISTORICAL
This qualitative research kind is concerned with the identification, and
synthesis of past event data. Further, it aims to understand. present patterns
and to anticipate future choices through clearly relating the past event data
which are obtained from sources such as documents, relics and artifacts, and
oral reports.

• A researcher attempts to explore the nature and context of the political leadership of
Bataan governors.

• A researcher seeks to explore the development in the courtship letter writing style
among Bataeños.
 NARRATIVE
Life accounts of individuals based on their personal experiences are
typically obtained and analyzed in the conduct of this kind of qualitative
research. The primary objective of the study is to extract meaningful
context based on the documented experiences.

• A researcher seeks to characterize the struggles faced by student-athletes.

• A researcher seeks to describe the daily teaching experiences of millennial teachers in

the Schools Division of Bataan.
Importance of Qualitative
Research
Qualitative research is known for providing meaning to
understand an existing phenomenon. With this, the perspectives,
expressions, and activities of the participants play a vital role to
unveiling the local context across different fields.

The development in any fields such as in education, business,

medical and health allied services, etc. is made possible by of
qualitative research.
 For example, the researcher may study the experiences of
individuals and their access to health care by determining their
perspectives. These solicited responses reflecting their
experiences, attitudes, and circumstances may help the
researcher to understand the phenomenon, hence, suggestions for
improvement and development can be sought.
 ACTIVITY
Put a check (/) if the given situation describes qualitative research, cross (X) if otherwise.

1. Carlos conducts a study which focuses students. real-life situations of working

2. To the opinion of the participants in relation to the challenges and difficulties faced by
struggling readers, Justine has utilized an objective type of questionnaire.
3. In order to understand the life of indigenous people, Claire immerses herself in. their
community for certain months.
4. In the data analysis of the study, Michael modifies some ideas that came from the responses
of the participants because he believes that these might affect the result of the study.
5. Nathan conducted his study through a linear and cause and effect relational
approach.
6. To ensure the reliability of the result of the study, Marco considered both
interview and observation as his primary research instruments.
7. To study the cases of the COVID-19 survivors in the province of Bataan, Leandro
utilized 200 samples.
8. Daniel uses statistical formula to analyze the data gathered from the participants.
9. Catherine carefully observes the emerging themes from the responses she gathered
from her conducted interview to answer her research questions.
10. Leah employed a discourse analysis approach in order to extract meaningful
context from the gathered documents.
THANK YOU!