Guiamilil Report
Guiamilil Report
Guiamilil Report
VALUE CHAIN
• A value chain is a set of activities that firm operating in a specific
industry performs in order to deliver a valuable products or services
for the market.
• Value chain is MICRO, in the sense that it is done at company level
• a value chain is a set of interrelated activities a company uses to
create competitive advantage.
• The idea of a value chain was poineered by American academic
Michael Porter in his 1985 book ''Competitive Advantage: Creating
and Sustaining Superior Performance."
SUPPLY CHAIN MANAGEMENT