Contemporary Arts Production

CONTEMPORARY
ARTS PRODUCTION
Group 7
OBJECTIVES
-Develop own technique in manipulating

media
- Create a plan for a production output
- Present the plan recognizing artistry
- Use the elements and principles of art to
carry out
the production
2
ART PRODUCTION
- generally means the creation production from an artistic
effort.
- a process where artist manipulate materials according to
their understanding of arts and sentiments.
- artworks demonstrate individual ideas, emotions, and values
in a specific social and cultural context.
- a deliberate activity that means inventiveness and no
duplication of somebody else’s work.
- involves a variety skill, technologies, dispositions and
materials. 3
ART PRODUCTION
PLANNING
- aims to prepare students for future work by
providing skills, and knowledge to tell their
own stories and ability to interpret the stories
of others.
- Students encouraged to explore, experiment

and interpret their world, reflecting and
assessing contemporary life in the midst of
social and cultural pressures.
- Students are learners and at the same time
creators of arts.
CREATION OF ART
• A process of manipulating current medium

to arrive at something that does not only
appeal to one’s sensibilities but give
meaning to life as well.
5
THE STUDENTS AS AN ARTIST’
• Their imaginative and inventive ways of expressing what
they perceive allows an understanding of the visual images
and forms that exist during their time.
• Students have the ability pf the contemporary world through
manipulation of tools and materials to express themselves
and their environment, can serve as visual guides as artist
are found anywhere.
• Production of documents reflecting one’s culture contribute
to the promotion of artistic endeavors.
6
INTEGRATIVE ART IN THE CLASSROOM
• Art enhances creativity, it promotes individual
competence in expressing their thoughts, sentiments and
even their principles and values in visual and tangible
form.
• Creativity involves skills, technologies, and manipulation
of materials according to one’s competence.
• School as a learning environment is the most effective

venue to foster creativity.
7
INTEGRATIVE ART IN THE CLASSROOM
• Art production activities required cognitive
processing and contemplation.
• Meaning and intentions of the learner should be
expressed in his or her creative work to foster
appreciation and greater self - esteem.
8
PROCEDURE IN THE
PRODUCTION
DESIGN PLAN
9
STEP 1:
STEP 2;
Investigate
Conceptualize
Collect and discuss - Do brainstorming,
samples of artworks, feedback, reflection and
materials that motivated evaluation for the
you. In the creation of film production.
or video the choice should
be a film that have - Determine the pros and
inspired you. Investigation cons.
- involves research and - Choose relevant ideas and
exploration of ideas. seek for feedback form
other people should be
documented.
10
STEP 3:
STEP 4:
Set the Objectives
Assess the Audience
- objects and purpose - their expectations,
of the product should
be elaborated in this attitudes and
part. knowledge about the
- purposes should be product or artwork
discussed as well as the should be explained
expected outcome of in this area.
the artwork.
11
STEP 5:
STEP 6:
Create the Written
Create Visual Plan
Plan
-
- serve as the guide for - determine the

entire creation of the flow of the story
product.
according to the
- Log lines for films and
shot list for detailed
photography can be storyboards,
used. flowcharts etc.
12
LOGLINE
• Refers to a one sentence summary of a film, television

program, book and the like which expresses the central
conflict or gist of a story.
• Provides the synopsis of the story’s plot.
• Creates an emotional “hook” to stimulate the interest and
curiosity of the viewers and readers alike.
13
SAMPLE LOGLINES
•FILM • KUYA WES

• James Mayo
•DIRECTOR
• “A timid and earnest remittance clerk
•LOG LINE falls in love his regular customer.”
•GENRE • Comedy
14
SAMPLE LOGLINES
•FILM • PAN DE SALAWAL (THE SWEETEST

TASTE OF SALTED BREAD AND UNDIES
•DIRECTOR• Che Espiritu
•LOG LINE• “A wandering girl who violently hurts the sick to
heal them brings miracles to an ill- stricken
•GENRE neighborhood.”
• Drama
15
SAMPLE LOGLINES
•FILM • ML
• Benedict Mique, Jr.
•DIRECTOR
• “Three teenagers get more than what they
•LOG LINE bargained for when they learn about the dark days
of Martial Law straight from an old retired
•GENRE soldier.”
• Suspense Thriller
16
SAMPLE LOGLINES
•FILM • KUNG PAANO HINiHINTAY ANG

DAPITHAPON (WAITING FOR
•DIRECTORSUNSET)
•LOG LINE• Carlo Enciso Catu
• “ An old unmarried couple breaks the monotony of their
•GENRE daily lives when the woman’s estranged husband reaches
out to them, seeking reconciliation and forgiveness.”
• Drama
17
STORYBOARD
• An integral part of the video making process.

• Graphic presentation of organizer which typically is in the
form of images found within a numbers.
• Made shot by shot
• Made up of a number pf squares each reveals notes about what
will happen each scene.
• Reveals visually the scenes in motion pictures, media
sequences and even in animations.
18
HOW TO
MAKE
STORYBOARD
?
19
STEP 1:
Create blank slides or series of
your square on paper or on
document template, these will serve
as your video frames, and in these
frames different scenes or shots
will take place. Below each square
are spaces where you can write or
indicate notes and scripts.
20
STEP 2:
You need to add the script

under each picture or frame.
The storyboard should look like
a comic books because lines
from the script will be seen
beneath each time.
21
STEP 3:
Create a sketch for your story

according to different scene
that happened. Script with
notes will provide a clearer
vision of the production by
giving details on the camera.
22
TIPS
• Identify the characters in. your frames
and elaborate on what they are doing.
• Identify the props and the background.
• Identify if there will be some

animations on the screen.
• Identify if some text with specifications

will be included.
SAMPLE STORYBOARD
“ THE DRAGON SLAYER”
24
ACTION: camera ACTION: camera ACTION: camera zooms
zooms and pans to the zooms out. in.
right.
DIALOGUE: this god DIALOGUE: meanwhile
DIALOGUE: a long, not so far away is a
long time ago a good- is Luke, the Dragon
monster dragon living in
looking. Dog lives in a Slayer. the mountain. In the town
nipa hut in the middle of of Los Banos, Laguna.
a forest. TIMING: 10 seconds.
TIMING: 10 seconds
TIMING: 10 seconds. 25
THANK
YOU!!!
26

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CONTEMPORARY

-Develop own technique in manipulating

- Students encouraged to explore, experiment

• A process of manipulating current medium

• School as a learning environment is the most effective

- serve as the guide for - determine the

• Refers to a one sentence summary of a film, television

•FILM • KUYA WES

•FILM • PAN DE SALAWAL (THE SWEETEST

•FILM • KUNG PAANO HINiHINTAY ANG

• An integral part of the video making process.

You need to add the script

Create a sketch for your story

• Identify the props and the background.

• Identify if there will be some

• Identify if some text with specifications

“ THE DRAGON SLAYER”

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