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    Business Plan

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    Renan Fernando
    The document outlines the key components of a business plan, including an executive summary, environmental and industry analysis, description of the venture, production, operational, marketing, organizational, and financial plans. It discusses why business plans are important, who should write them, who reads them, and how to present and implement the plan by measuring progress and updating it over time.

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    © All Rights Reserved
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    Business Plan

    Uploaded by

    Renan Fernando
    22 views37 pages
    The document outlines the key components of a business plan, including an executive summary, environmental and industry analysis, description of the venture, production, operational, marketing, organizational, and financial plans. It discusses why business plans are important, who should write them, who reads them, and how to present and implement the plan by measuring progress and updating it over time.

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    BusinessPlan

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    The document outlines the key components of a business plan, including an executive summary, environmental and industry analysis, description of the venture, production, operational, marketing, organizational, and financial plans. It discusses why business plans are important, who should write them, who reads them, and how to present and implement the plan by measuring progress and updating it over time.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    22 views37 pages

    Business Plan

    Uploaded by

    Renan Fernando
    The document outlines the key components of a business plan, including an executive summary, environmental and industry analysis, description of the venture, production, operational, marketing, organizational, and financial plans. It discusses why business plans are important, who should write them, who reads them, and how to present and implement the plan by measuring progress and updating it over time.

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    You are on page 1of 37

    Logo

    Logo Quiz
    Quiz
    Nike
    Amazon
    Google
    Cadbury
    Starbucks
    Pepsi
    Microsoft
    The
    The Business
    Business Plan
    Plan ::
    Creating
    Creating and
    and Starting
    Starting
    The
    The Venture
    Venture
    Obectives:
     Analyze the market need;
     Determine the possible products
    or services that will meet the
    need.
    Product Design
    Challenge
    1)How did your group determine the
    target market for your product/service?
    2) What unique features does your
    prototype offer to meet the identified
    need?
    3) How did you incorporate feedback from
    your peers into the design process?
    Planning as Part of The
    Business Operation

    • Planning is a process than never ends


    for a business.
    • As the venture grow up to mature
    business, planning will continue …
    What is a Business Plan?
    • A business plan is a written document
    prepared by the entrepreneur that
    describes all the relevant internal and
    external elements and strategies for
    starting a new venture.
    • It is a integration of functional plans such
    as marketing, finance, manufacturing, sales
    and human resources.
    Who should write the plan?
    • The business plan should be prepared
    by the entrepreneur.
    • The entrepreneur may consult with
    many other sources in its
    preparation, such as lawyers,
    accountants, marketing consultants,
    and engineers.
    Who Reads The Plans?
    • The business plan may be read by
    employees, investors, bankers, venture
    capitalists, suppliers, customers, advisors,
    and consultants.
    • There are three perspectives should be
    considered in preparing the plan :
    – Perspective of the entrepreneur
    – Marketing perspective
    – Investor’s perspective
    Why Have a Business Plan?
    • The business plan is valuable to the entrepreneur,
    potential investors, or even new personnel, who
    are trying to familiarize themselves with the
    venture, it goals, and objectives.
    – It helps determine the viability of the venture in a
    designated market
    – It provides guidance to the entrepreneur in organizing
    his or her planning activities
    – It serves as an important tool in helping to obtain
    financing.
    Presenting The Plan
    • It is often necessary for an entrepreneur
    to orally present the business plan before
    an audience of potential investors.
    • In this typical forum the entrepreneur
    would be expected to provide a short
    (perhaps 20-minutes or half-hour)
    presentation of the business plan.
    Information Needs
    • Before committing time and energy to
    preparing a business plan, the
    entrepreneur should do a quick
    feasibility study of the business
    concept to see whether there a any
    possible barriers to success.
    • Internet can be a valuable resource.
    Outline of a Business
    Plan
    • Introductory Page
    – Name and address of business
    – Name(s) and address(es) of principal(s)
    – Nature of business
    – Statement of financing needed
    – Statement of confidentially of report
    Outline …
    • Executive Summary – Three to four pages
    summarizing the complete business plan
    – What is the business concept or model?
    – How is this business concept or model unique?
    – Who are the individuals starting this business?
    – How will they make money and how much?
    Outline …
    • Environmental and Industry Analysis
    – Future outlook and trends
    – Analysis of competitors
    – Market segmentation
    – Industry and market forecasts
    • Description of Venture
    – Product(s)
    – Service(s)
    – Size of business
    – Office equipment and personnel
    – Background of entrepreneurs
    Outline …
    • Production Plan
    – Manufacturing process (amount subcontracted)
    – Physical plant
    – Machinery and equipment
    – Names of suppliers of raw materials
    • Operational Plan
    – Description of company’s operations
    – Flow of orders for goods and/or services
    – Technology utilization
    Outline …
    • Marketing Plan
    – Pricing
    – Distribution
    – Promotion
    – Product forecasts
    – Controls
    • Organizational Plan
    – Form of ownership
    – Identification of partners or principal shareholders
    – Authority of principals
    – Management-team background
    – Roles and responsibilities of members of organization
    Outline …
    • Assessment of Risk
    – Evaluate weakness of business
    – New technologies
    – Contingency Plans
    • Financial Plan
    – Pro forma income statement
    – Cash flow projections
    – Pro forma balance sheet
    – Break-even analysis
    – Sources and applications of funds
    Outline …
    • Appendix (contains backup material)
    – Letters
    – Market research data
    – Leases or contracts
    – Price lists from suppliers.
    Using and Implementing
    The Business Plan
    • The business plan is designed to guide the
    entrepreneur through the first year of
    operations.
    • Implementation of the strategy contain
    control point to ascertain progress and to
    initiate contingency plan if necessary.
    • Business plan not end up in a drawer
    somewhere once the financing has been
    attained and the business launched.
    Measuring Plan Progress
    • Entrepreneur should check the profit and loss
    statement, cash flow projections, and information
    on inventory, production, quality, sales, collection
    of accounts receivable, and disbursements for the
    previous month.
    – Inventory control
    – Production control
    – Quality control
    – Sales control
    – Disbursements
    Updating the Plan
    • The most effective business plan can
    become out-of-date if condition change.
    • If the change are likely to affect the
    business plan, the entrepreneur should
    determine what revisions are needed.
    • In this manner, the entrepreneur can
    maintain reasonable targets and goals and
    keep the new venture on a course that will
    increase probability of success.
    Why Some
    Business Plans Fail
    • Goals set by the entrepreneur are unreasonable.
    • Goals are not measurable
    • The entrepreneur has not made a total commitment to
    the business or to the family.
    • The entrepreneur has no experience in the planned
    business.
    • The entrepreneur has no sense of potential threats or
    weaknesses to the business.
    • No customer need was established for the proposed
    product or service.
    The
    The End
    End

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