Group 2 Presentation (2) (@)

ART
APPRECIACTION
GROUP 2 REPORTERS
XXXXX
SEPTEMBER
CONTENT
Principles of Design Art in early civilization

1 2
and art of emerging europe
3 Middle Ages 4 Neo - Impressionism

PRINCIPLES OF
DESIGN
MARCH
What is Design?
Design is the creation of a plan or convention for the construction of
an object or a system. It may be an architectural blueprints,
engineering drawings, business processes , circuit diagram or sewing
patterns. Design has different connotations in different fields.
Design is what links creativity
and innovation. It shapes ideas to
become practical and attractive
propositions for users, clients or
customers. Design may be
described as creativity deployed
to a specific end.
MARCH
PRINCIPLES OF DESIGN
The principles of design
describe the ways an artist use
different elements of design in
• Harmony
a composition. These ways or (Unity and Variation/Variety)
principles are : • Rhythm
• Balance
• Proportion and Scale
• Emphasis and
Subordination
MARCH
PRINCIPLE OF DESIGN
HARMONNY
Harmony in visual design means all
parts of the visual image relate to
and complement each other.
Harmony pulls the pieces of visual
image together. Harmony can be
achieved through repetition and
rhythm
 There are 2 types of harmony
 Unity
 Variety
PRINCIPLE OF DESIGN
Harmony By Unity
 Unity occurs when all the parts of

design or composition are related
by one idea.
 A unified design has consistency of
style.
PRINCIPLE OF DESIGN
Harmony By Variety
 When multiple elements of

design are used to add interest to
a design.
 Variety can be created using
different elements and materials,
as long as they compatible too
each other.
PRINCIPLE OF DESIGN
RHYTHM
 Rhythm is the repetitive use of a group of
visual elements at least three times to
establish a recognizable patterns.
 More complex rhythm make use of what in
jazz music is called Counterpoint that is
two or more intersecting or overload
rhythms.
 It is often achieved through the careful
placement of repeated components which
invite the viewers eye to jump rapidly from
PRINCIPLE OF DESIGN
FIVE TYPES OF RHYTHM
 Rhythm by Repetition
 Rhythm by Gradation
 Rhythm by Radiation
 Rhythm by Opposition
 Rhythm by Transition
PRINCIPLE OF DESIGN
Rhythm by Repetition
 Rhythm created by
duplicating shapes,
colors, patterns line and
texture.
 For example repeated window

panes.
PRINCIPLE OF DESIGN
Rhythm by Gradation
 Rhythm created by a
gradual change in size or
color.
 For example carpet on the floor

changes gradually in value
PRINCIPLE OF DESIGN
Rhythm by Opposition
 Rhythm created direct

placement of lines, shapes, or
color to create opposition
through abrupt visual change
For example the contrasting black and white tiles
and the lines intersecting at right angles
PRINCIPLE OF DESIGN
Rhythm by Transition
 For example the window treatment that
gently swag down.
 Rhythm created curved lines
that carry your eye across a
straight surface.
PRINCIPLE OF DESIGN
BALANCE
 Balance is he concept of visual
equilibrium and relates to our
physical sense of balance.
 It is a reconciliation of opposing
forces in a composition that results
in visual stability.
 Most successful compositions
achieve balance in two ways:
Symmetrically or Asymmetrically.
PRINCIPLE OF DESIGN
SYMMETRICAL BALANCE
 Symmetrical balance can be described as having equal
"weight" on equal sides of a centrally placed fulcrum.
It may also be referred to as formal balance. When the
elements are arranged equally on either side of a
central axis, the result is Bilateral symmetry.
 This axis may be horizontal or vertical. It is also
possible to build formal balance by arranging elements
equally around a central point, resulting in radial
symmetry. This is called Radial Balance
PRINCIPLE OF DESIGN
ASYMMETRICAL BALANCE
 Asymmetrical Balance also called informal balance, is
more complex and difficult to achieve. It involves
placement of objects in a way that will allow objects of
varying visual. weight to balance one another around a
central point.
 It just means that there are no mirror images in a

composition. The term, however, is usually used to
describe a kind of balance that does not rely on
symmetry:
PRINCIPLE OF DESIGN
PROPORTION & SCALE

 Proportion and Scale refers to the size of an
object (a whole) in relationship to another
object (another whole). In art the size
relationship between an object and the
human body is significant. In experiencing
the scale of an artwork we tend to compare
its size to the size of our own bodies.
 Scale relates to the size of a design in relation
to the height and width of the area in which
it is placed.
PRINCIPLE OF DESIGN
EMPHASIS AND SUBORDINATION

 Emphasis draws our attention to specific
points or subjects within a work of art,
while Subordination allows backgrounds
and other objects to recede. The use of
focus in photography utilizes this. In art
this can be achieved with techniques
involving color and contrast, implied or
actual lines, texture changes, and more to
guide our eyes to intended points of
interest.
EXAMPLE
HARMONY BY UNITY
Thanks
GAN XIE GUAN KAN
xxxxx
SEPTEMBER

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ART

Principles of Design Art in early civilization

3 Middle Ages 4 Neo - Impressionism

 Unity occurs when all the parts of

 When multiple elements of

FIVE TYPES OF RHYTHM

 For example repeated window

 For example carpet on the floor

 Rhythm created direct

 It just means that there are no mirror images in a

PROPORTION & SCALE

EMPHASIS AND SUBORDINATION

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