E Commerce Slide 2 Presentation.-1
E Commerce Slide 2 Presentation.-1
E Commerce Slide 2 Presentation.-1
GSP 2211
E-COMMERCE
E-COMMERCE
Infrastructural problems.
Absence of cyber laws.
Privacy and security concern.
Payment and tax related issues.
Digital illiteracy and consumer psyche.
Virus problem.
7. English specific.
THE 4-ECOMMERCE MARKETING PRINCIPLES
Trust
Price
Scarcity
Agency
TRUST
Trust is a significant banner to overcome for a first time buyer,
even if you are a huge name brand such as Dangote, however,
Dangote does a great job in building consumer trust through
content and social interaction.
HOW TO BUILD TRUST
This is done with audience through content marketing influencer
marketing as well as social media a blow of all these works best
Here are some examples.
Information blog post that are highly shareable on social media
Sharing social media post that others have made that include
your products.
Showcasing your reviews and testimonials on your website and
throughout your social media marketing webs.
PRICE
Price is the amount of money fixed for a particular
product. A lot sellers worry about whether or not
their pricing is too high for their consumers, the
answer is price does not matter, its how you position
the need and benefits of the products that counts.
HOW TO GET THE FOCUS OFF OF PRICE
If you don’t want buyers to focus on price you need
to focus on the value. Does your product save time?
Does it provide a lifestyle? Your consumer wants that
is what the consumer will focus on.
SCARCITY
Is the shortage or less supply of product when
consumer demand is high and product is less?
HOW TO CREATE SCARCITY
If you run e-commerce store add quantity to your
items. If you have a product and there are only five left
let buyers know, this will also create urgency and quick
respond by consumers.
URGENCY
Is a quick need of product by consumers the fear of
missing out a product due to limit days or hours make
users to quickly purchase to avoid missing the product.
THANK YOU