Aggregate Demand (AD) : Class 12-Macro Economics
Aggregate Demand (AD) : Class 12-Macro Economics
(AD)
Class 12- Macro Economics
Aggregate Demand - AD
It refers to the total demand for final goods and services in an economy during an accounting year.
AD is aggregate expenditure on ex-ante (planned) consumption and ex-ante (planned) investment that all
sectors of the economy are willing to incur at each income level.
According to Keynes,
AD refers to the total amount of money, which the buyers are ready to spend on purchase of goods and services,
produced in an economy during a given period.
AD is not measured in terms of physical goods and services but as a part of total income that society is ready to
spend.
AD= C + I + G + (X-M)
Components of AD
The components of aggregate demand are:
The total expenditure incurred by all the households of the country on their personal consumption is known
as private consumption expenditure.
Private investment demand refers to the demand for capital goods by private investors.
It is addition to the existing stock of real capital assets such as machines, tools, factory – building etc.
Investments demand depends upon MEC (Marginal efficiency of investment) and interest rate
Components of AD
Types of Investment
Components of AD
iii) Government demand for goods and services
Net export represents foreign demand for goods and services produced by an economy.
Exports and imports of a country are influenced by a number of factors such as foreign trade policy, exchange-
rate, prices and quality of goods etc.
Four factor of production like land, labour, capital and enterprise are required for the production of
goods and services. Producers pay rent to land, wages and salaries to labour, interest to capital and
Profits to the entrepreneur for their services in production.
This payment is factor cost from producer’s point of view and factor-income from factor-owner
angle.
AS is the total amount of money value of goods and services that all the producers are willing to
supply in an economy. AS = C + S
AS = Y (National Income)
AS Schedule
Y AS
0 0
10 10
20 20
30 30
40 40
50 50
CONSUMPTION FUNCTION
Table-1
Y C
Table-2
0 20
• 50 60
100 100
150 140
200 180
Calculate MPC from table 1 and table 2 with the help of diagram
APC and MPC
APC= C/Y i.e. the ratio between total consumption and total income.
MPC = ΔC/ΔY, i.e. the ratio between change in consumption (additional
consumption) and change in income (additional income).
Slope of Straight Line C-function
Straight line C-function indicates constant slope of C-function which means that
MPC must be constant corresponding to all levels of income. Such a C-function is
called linear consumption function.
It indicates that it has a constant slope means S must be constant corresponding to all levels of income. Such an
S-function is called linear saving function
Algebraic Presentation of S-function
S = - + (1 - b)Y
Relationship b/w Propensity to consume and propensity to
save