Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 5 views

    Manufacturing Process of Surfboard

    Uploaded by

    Vivek Jadhav
    The document discusses the manufacturing process and design physics of surfboards. It provides details on steps to make surfboards including using a polystyrene foam core and urethane molding. Market studies and predictions for the Santa Beach region are analyzed. Benchmarking of the surfboard market includes factors around production, placement, price, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Manufacturing Process of Surfboard

    Uploaded by

    Vivek Jadhav
    5 views9 pages
    The document discusses the manufacturing process and design physics of surfboards. It provides details on steps to make surfboards including using a polystyrene foam core and urethane molding. Market studies and predictions for the Santa Beach region are analyzed. Benchmarking of the surfboard market includes factors around production, placement, price, and promotion.

    Original Title

    MANUFACTURING PROCESS OF SURFBOARD

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the manufacturing process and design physics of surfboards. It provides details on steps to make surfboards including using a polystyrene foam core and urethane molding. Market studies and predictions for the Santa Beach region are analyzed. Benchmarking of the surfboard market includes factors around production, placement, price, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5 views9 pages

    Manufacturing Process of Surfboard

    Uploaded by

    Vivek Jadhav
    The document discusses the manufacturing process and design physics of surfboards. It provides details on steps to make surfboards including using a polystyrene foam core and urethane molding. Market studies and predictions for the Santa Beach region are analyzed. Benchmarking of the surfboard market includes factors around production, placement, price, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    STRATEGIC AND FINANCE

    FRAMEWORK
    CONTENT
    MANUFACTURING PROCESS
    SPECIAL SURFING
    LOGO AND SLOGAN SUGGESTION
    DESIGN PHYSICS
    MANUFACTURING PROCESS OF SURFBOARD

    1. Material: Polystyrene foam core.


    Pour liquid polyurethane into a mold containing
    the foam core under high pressure and heat.

    2. Insertion of wooden stringers, depending


    on the board's length and intended use. Glue
    the two halves of the blank together.

    3. Tracing and
    Cutting

    4. Surface
    Preparation
    Modern CNC machine
    5. Positioning Plugs https://cntmotion.com/solutions
    and Attachments /application/surfboards/

    Cost : 71.000EUR
    SPECIAL SURFING (Market Study)
    • Board price: 600 euros.
    • Winter Needs: 640 No.
    • Summer: 700 No. (9% ↑)
    • Wholesalers: 100 /year

    Santa Beach • For next year, a 35% growth is expected in both seasons. In the year after, the growth will probably
    market weaken slightly. However, a growth of 18% is expected here.
    Prediction • Highest Summer sales: April & September
    Wholesalers • Buy products in larger quantities and sell them under a different brand name on neighbouring
    buyers islands.
    • Increase in domestic sales and development of additional sales potentials. Wholesaler takes over the
    sales and the marketing completely so that there are no further costs for the surfboard manufacturers

    Consumer • Surfboard buyers research and compare surfboards online, they only buy their boards from online
    purchasing retailers in the region. They usually know the manufacturers personally.
    behavior • Location within the region doesn’t affect the purchasing behavior. Thus, it does not matter how far
    the production site is from the beach.
    Potential market entrants High Sales

    Medium Sales
    • Consumers want to have more choices.
    • This refers, to the number of surfboard production. Low Sales

    • Individual design possibilities for the boards


    BENCHMARKING SURFBOARD
    MARKET (4P’s)
    PRODUCTION Technology Development: Team >5 → development Speed ↓
    (Instead) : 5% Technology Advancement → 5% Sales ↑
    Website development: Average Invest: 45.000 EUR/m
    Invest >= 75.000 → Additional Functions ↑ & confusion ↑
    Variant index : Variables Index (Inv. + Supplier) = 20%↑ sales

    PLACEMENT Customer Service : 3 Employees


    Ability : 33 Customers/month (fewer the customers = better the advoice

    PRICE Price : Avg: 600EUR


    5% Price↓ = 14%Sales↑
    5% Price↑ = 12%Sales↓

    PROMOTION Advertising: ↓ Budget = ↓ Sales


    LOGO AND SLOGAN SUGGESTION

    PRO SURF
    DESIGN OF SURFBOARD
    Boards are travelled across the waves rather than along the face

    SPEED:
    Where and How?
    Where: Gravity & Thrust force (3rd Law)
    • Water hits perpendicular to the face of board and directed along the
    length of board. For every liter of water we redirect , we get 3 pounds of
    lift and thrust causing it to travel faster across the water.
    2 Lift + Thrust = Speed

    STABILITY
    • Depends on Renolds Number: Predicts the flow pattern
    • Stickiness of the water
    • Tighter the radius -> lower the stability and higher the turning efforts
    VOLUME:
    • Determines the Buoyancy effect.
    • Low Volume = low Buoyancy = board below water level
    • Higher Volume = Greater the Buoyancy = Board above the water level = fast paddling = early wave catch

    VOL & WEIGHT RATIO = 100%

    Selection of board volume


    depends on the Level of surfer
    and his weight.
    Eg: Level 1: Standing up in the
    water & Stolling and accelerating

    You might also like