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Unit 2 Ui Ux

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UNIT – II - Foundations of UI Design

Visual and UI Principles- UI Elements and


Patterns – Interaction Behaviors and Principles
–Branding- Style Guides
Visual Design Principles
Visual Design Principles
Visual Design Principles
Visual Design Principles
Visual Design Principles
User interface (UI) design
• Is the process designers use to build
interfaces in software or computerized
devices, focusing on looks or style.

• Designers aim to create interfaces which


users find easy to use and pleasurable.

• UIs should also be enjoyable


Usability Clarity
(easy to use)

Perceptible
Flexibility
Information

Size and Space Feedback

Error
Consistency
Tolerance
UI ELEMENTS AND PATTRENS

• UI ELEMENTS
– UI elements are the building blocks of a user
interface, the individual parts that users see and
interact with on websites, apps, and other digital
products

• UI PATTERNS
- User interface (UI) design patterns are
reusable/recurring components which designers use
to solve common problems in user interface design
UI ELEMENTS
• Input Controls: checkboxes, radio buttons, dropdown lists,
list boxes, buttons, toggles, text fields, date field
• Navigational Components:
Breadcrumb, slider, search field, pagination, slider, tags,
icons
• Informational Components:
Tooltips, icons, progress bar, notifications, message boxes,
modal windows
• Containers:
A graphical element that holds and organizes content within
a user interface. Containers help group related items
together and provide a visual hierarchy to the layout of an
interface
Containers
Common UI Patterns

1) Breadcrumbs
– Use linked labels to provide secondary
navigation that shows the path from the front to
the current site page in the hierarchy.
Common UI Patterns

2) Lazy Registration
– Also known as soft sign-up, allows the users to
explore the site before asking them to register.
This way, the user gets to interact with the site,
the products, and the services it offers. The site
can store data while the user browses.
Common UI Patterns

3) Forgiving format
– lets users enter data in different formats and
intelligently interprets it. This pattern is useful
when it's not clear which format is needed for a
data field..
Common UI Patterns

4) Hover controls
Reveal additional information or functionality
when users hover their cursor over a specific
element. Hide nonessential information.
Common UI Patterns

5) Leader board
A design pattern containing a list of rankings
representing performance in a particular category
or overall standings. It helps to show users exactly
how they are performing in relation to others,
which can increase competitiveness.
Common UI Patterns

6) Dark Pattern
A dark pattern (also known as a "deceptive
design pattern") is "a user interface that has been
carefully crafted to trick users into doing things,

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