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    Albert Bandura:: Social Cognitive Theory

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    Gabby Man EE
    Albert Bandura is a renowned psychologist known for his social cognitive theory. He conducted seminal research on observational learning through his famous Bobo doll experiments in the 1960s. These experiments demonstrated that children who observed adults behaving aggressively towards a Bobo doll were more likely to imitate that aggression later. Bandura's social cognitive theory posits that learning occurs through observation and modeling of others' behaviors, influenced by internal personal factors, environmental factors, and one's behavior. The theory explains human behavior as arising from the dynamic interplay of personal, behavioral and environmental influences.

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    Albert Bandura:: Social Cognitive Theory

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    Gabby Man EE
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    Albert Bandura is a renowned psychologist known for his social cognitive theory. He conducted seminal research on observational learning through his famous Bobo doll experiments in the 1960s. These experiments demonstrated that children who observed adults behaving aggressively towards a Bobo doll were more likely to imitate that aggression later. Bandura's social cognitive theory posits that learning occurs through observation and modeling of others' behaviors, influenced by internal personal factors, environmental factors, and one's behavior. The theory explains human behavior as arising from the dynamic interplay of personal, behavioral and environmental influences.

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    Albert Bandura is a renowned psychologist known for his social cognitive theory. He conducted seminal research on observational learning through his famous Bobo doll experiments in the 1960s. These experiments demonstrated that children who observed adults behaving aggressively towards a Bobo doll were more likely to imitate that aggression later. Bandura's social cognitive theory posits that learning occurs through observation and modeling of others' behaviors, influenced by internal personal factors, environmental factors, and one's behavior. The theory explains human behavior as arising from the dynamic interplay of personal, behavioral and environmental influences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    292 views12 pages

    Albert Bandura:: Social Cognitive Theory

    Uploaded by

    Gabby Man EE
    Albert Bandura is a renowned psychologist known for his social cognitive theory. He conducted seminal research on observational learning through his famous Bobo doll experiments in the 1960s. These experiments demonstrated that children who observed adults behaving aggressively towards a Bobo doll were more likely to imitate that aggression later. Bandura's social cognitive theory posits that learning occurs through observation and modeling of others' behaviors, influenced by internal personal factors, environmental factors, and one's behavior. The theory explains human behavior as arising from the dynamic interplay of personal, behavioral and environmental influences.

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    COMM 857

    Albert Bandura:
    Social Cognitive Theory
    Presented by Jim Kinneer May 1, 2010

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Early Life Born in 1925 in a rural community in Alberta, Canada Parents were immigrants (Poland and Ukraine) Attended school in a eight room school house with modest resources Following high school worked a summer in the Alaskan Yukon which he credits for his interest psychopathology

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Academic Career Undergraduate studies at University of British Columbia in Vancouver Masters (1951) and Phd (1952) at Iowa State University Completed Masters and PhD in three years Professor at Stanford University since 1953 Author of over 300 scholarly publications

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Social Learning Theory Miller and Dollard(1941) wrote a book entitled Social Learning and Imitation This was a movement forward because they discussed imitation

    However, they viewed imitation along traditional behavioristic principles


    Bandura intrigued by the idea by the assumptions that learning requires more powerful mode than trial and error. In 1960s, conducted research on modeling, vicarious learning and his version of Social Learning Theory resulted

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Social Cognitive Theory Humans can learn by observing and modeling others, especially those that they identify with. Classic Bobo Doll studies demonstrated observational learning and impact on violent behavior in children. Bandura originally called this theory Observational Learning Theory or Social Learning Theory

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Bobo Doll Experiments

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Bobo Study Key Findings After viewing adults strike and kick a Bobo doll, children would imitate the behavior in another environment Suggests that the violence could be imitated by viewers Results showed 88% of the children imitated aggressive behavior following the viewing of the tape of adults acting aggressively toward the doll 8 months later 40% of the same children reproduced the violent behavior observed in the Bobo doll experiment

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Four Key Processes in Social Learning Attention Retention Reproduction Motivation

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Social Cognitive Theory

    In 1986, Bandura published a book entitled Social Foundations of Thought and Action: A Social Cognitive Theory
    Expanded Social Learning Theory into a fuller theory of human behavior not just learning Presented the triadic responsibility model

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Triadic Responsibility Model

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    Communications Media Application Television violence and children Advertising Applied to violence in video games Being applied in developing nations to address social issues

    Applicable to virtual worlds

    COMM 857

    Theorist Early Life Academic Career Theory Major Premises Comm Media Application

    References
    Bandura, A., Ross, D., & Ross, S. A. (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63, 575-582.
    Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall. Pajares, F. (2004). Albert Bandura: Biographical sketch. Retrieved April 16, 20010 from http://des.emory.edu/mfp/bandurabio.html Zimmerman, B.J. and Schunk, D. H. (2003). Albert Bandura: The scholar and his contributions to educational psychology. In B.J. Zimmerman and D.H. Schunk (Eds.) Educational psychology: A century of contributions (pp. 431-450). Mahwah, New Jersey: Lawrence Erlbaum Associates Publisher.

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