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    Research Title Presentation

    Uploaded by

    Jessica Dela Cruz Anton

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    © All Rights Reserved
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    Research Title Presentation

    Uploaded by

    Jessica Dela Cruz Anton
    4 views12 pages

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views12 pages

    Research Title Presentation

    Uploaded by

    Jessica Dela Cruz Anton

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    INTRODUCTION

    • As online hotel reviews grow in importance, there's uncertainty about how they affect
    guest choices and how Dasmariñas, Cavite hotels can use this feedback. This gap
    challenges hotels to meet guest needs and improve overall experiences. Examining
    how reviews influence decisions is crucial to enhance service quality and guest
    satisfaction in Dasmariñas, Cavite's hospitality sector.

    • This study seeks to contribute to the continuous enhancement of service quality and
    guest satisfaction in Dasmariñas, Cavite's hotel industry by analyzing online hotel
    reviews. These insights will help identify areas for improvement and guide strategic
    decisions to enhance guest experiences and elevate the reputation of the region's
    hospitality establishments.
    Theoretical Framework
    Social Influence Theory by: Icek Ajzen & Martin Fishbien
    • Travelers/Guests use online hotel reviews as social influence
    to decide.
    • It helps understand how social factors influence individual
    attitudes and behaviors, including in hospitality
    management, where it can explain how online hotel reviews
    affect travelers' decisions.
    3
    Statement of the problem
    1.) What is the business profile in terms of:
    1.1 Years in operation
    1.2 Location
    1.3 No. of Manpower
    1.4 Capital

    2.) What are the status of Online Hotel Review of


    selected Hotel as to:
    2.1 Timeliness
    4
    2.2 Services
    2.3 Ratings
    Statement of the problem

    3.) What are the challenges encountered by respondents as


    to the above mentioned variables?

    4.) Based on findings what improvement may be proposed?

    4
    Hypotheses
    • There was no significant relationship
    between the influence of online hotel
    reviews and guests in selected hotels in
    Dasmariñas, Cavite basis for improvement.

    5
    5
    Conceptual framework

    6
    Review of Literature and Studies
    Local Literature
    • Santos et al. (2018) studied how online hotel reviews influence Filipino travelers'
    booking behavior. They found that Filipino travelers heavily rely on reviews,
    especially regarding cleanliness, service quality, and location. This highlights the
    importance for hotels in the Philippines to maintain positive online reputations,
    particularly in these key areas.

    • Reyes (2020) found that value for money, comfort, and cleanliness are key factors for
    hotel patron satisfaction in the Philippines. This emphasizes the need for Dasmariñas
    hotels to offer reasonable rates and prioritize cleanliness and comfort in their rooms.
    7
    Foreign Literature
    • Sparks and Browning (2014) highlighted key factors affecting visitors' opinions
    of internet hotel reviews, such as reviewer competence, volume, and
    trustworthiness. These elements strongly influence how much guests trust and
    rely on online reviews. By emphasizing credibility and reliability in their reviews,
    hotels can attract more customers and improve their online reputation
    management.

    • Hu et al. (2019) found that internet hotel evaluations significantly influence


    visitors' decision-making processes, especially regarding hotel choice and
    reservations. 9
    Methodology
    Respondents
    • The study involved five lodging businesses in Dasmariñas, Cavite, each
    represented by either the business owner or a knowledgeable manager to
    discuss the establishment's profile.

    Data Collection
    • The researchers got permission to survey for a thesis by a Hospitality
    Management IV student at EARIST Cavite Campus. They created
    validated questionnaires with their adviser, distributed them to lodging
    business owners, collected them, and analyzed the data statistically.
    Statistical Treatment
    • Chi-Square (x2) Statistic is a test that measures how a model compares
    to actual observed data.

    Formula:

    Where: x² Chi-square value


    = Observed value
    = expect value
    THANK YOU!!!
    Research Title:
    • The Impact of Social Media on Hotel Booking Decisions: An Analysis of the Role
    of Online Reviews

    Objective: To analyze the impact of social media and online reviews on hotel
    booking decisions.

    Rationale: Understanding the influence of social media and online reviews is


    crucial for hotels to attract and retain customers. This study aims to examine how
    online reviews shape customer perceptions and decision-making, providing
    insights for hotels to leverage social media and manage online reviews
    effectively.

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