Al - Araby Company

Al- Araby Company
• Dr. Perihan Salah

• T.A: Dr. Thorya Walid
• Yahya Mahmoud 221004776
• Seif Islam 221005284
• Monzer Mahmoud 221006430
• Sara Wael 221005373
Introduction
Al Araby Group is an Egyptian joint stock family enterprise,
established in 1964 and engaged in both manufacturing and
marketing engineering products.
The marketing campaign of Al-Araby
• Al- Araby company advertises their products for their customers by using TVs, Social Media,
and Billboards.
• The most products that are available in Al-Araby company are: fans, TVs, washing machines,
vacuum cleaners, and electric mixers, etc.…
• In their recent ads, they focus on two things: the history of establishment, family, and
specifically, mother.
• The history of establishment: Al- Araby company announced recently in its ad that
celebrates the company’s 60th anniversary that indicates on its antiquity, and the efficiency
of its electrical appliances at high quality.
• Al-Arabi Company recognizes that Ramadan and Mother's Day are times when consumers
are more active and willing to spend, thus they deliberately schedule their advertising efforts
to coincide with these events.
The marketing campaign of Al-Araby
• They work to create emotional connections with their audience by structuring their
messaging around themes of family, tradition, and community throughout Ramadan.
• By emphasizing their products as appropriate for the Ramadan season, they establish
their brand as one that recognizes and honors the occasion's cultural and religious
significance.
• In a similar idea, they capitalize on Mother's Day's emotional appeal by marketing their
goods as considerate presents for moms, appealing to feelings of love and gratitude.
• Ultimately, the goal of these campaigns is not only to increase sales but also to enhance
brand awareness, foster customer loyalty, and strengthen their position in the market
during key seasonal periods.
The marketing campaign of the other competitors
(Fresh Company)
• Fresh company advertises their products for their customers by using TVs, Social
Media, and Billboards.
• The most products that are available in Fresh company are: fans, TVs, washing
machines, vacuum cleaners, and electric mixers, etc.…
• In their recent ads, they used two ways to attract customers.
1. song with attractive Rith and easy to remember customer.
2. Easy competition for the customers resulting in customers are waiting for it
everyday.
The marketing campaign of the other
competitors (Midea Company)
• Midea mainly focuses its ads on the comfort that Midea
consumers feel with their electric devices in their homes.
• Moreover, they did an ad that illustrates that point in
multiple ways, such as a celebrity doing yoga beside his
dishwasher.
• This meant that the sound of the water was satisfying to
the extent that we could meditate beside this dishwasher.
The marketing campaign of the other competitors
(Unionaire Company)
• Union air focuses on sharing the high quality, efficiency, and
durability of their products, especially fridges.
• Moreover, they convey this through out a funny conversation
between a costumer and an employee for union air.
• The employee shares some important information about the
fridge such as mentioning that it isolates the heat inside the
fridge.
• https://youtu.be/lNUP-QecDVY?feature=shared
The Product type
1 .Home Appliances: This includes refrigerators, washing machines, air conditioners, ovens, microwaves,
vacuum cleaners, and more.
2 .Electronics: Elaraby manufactures televisions, audio systems, DVD players, and other electronic devices.
3 .Kitchen Appliances: This category includes blenders, juicers, kettles, toasters, and other kitchen gadgets.
4 .Small Appliances: Elaraby produces irons, hair dryers, electric shavers, and similar small household
appliances.
5 .Lighting Solutions: The company also offers a range of lighting products such as LED lights, lamps, and
fixtures for homes and businesses.
Type of Market
Consumer market:
Al-Araby works within the buyer electronics and domestic machines market. This market is
characterized by the production and sale of electronic devices, family machines, and related
products pointed at consumers for their individual or household utilize. Inside this showcase,
Elaraby competes with other brands and producers to offer a wide extend of products that
cater to the needs and inclinations of customers.
The target customer
• Al-Araby groups targets both segments a and b, high income starting from 20000 EGP while
middle income starts from 4000 egp.
• It targets youths who are getting married by offering them special prices, and also it targets
family size.
• Especially the customers who are getting married and offering them special prices.
Campaign Message
Two weeks before Mother’s Day, ELARABY Group decided to launch its campaign under the
name of ‘The Strongest Love’; the brand collaborated with “Massar Egbari”, one of the most
famous bands that has millions of fans, and released a jingle-based advertisment that its song
is about mothers. The advertisment and the song are extremely emotional and can make you
shed tears while watching it.
https://youtu.be/h037FOUimLE
The platforms used and media
chosen for their ads
Al-Araby group launches its' product in its own website and
other media platforms like Instagram and Facebook.
The platforms used and media
chosen for their ads
https://www.elarabygroup.com/en/
The platforms used and media chosen for their ads
• https://www.instagram.com/elarabygroup/?hl=en
The platforms used and media chosen for their ads
• https://m.facebook.com/elarabygroup/
References
• https://youtu.be/86U_nNwRlXA?si=pvrlEoKM13EH3Lyt
• https://youtu.be/tVY7myWBLAg?si=Zs23_8MfPhUQzrF9
• https://fb.watch/r3JAinC56T/
• https://fb.watch/r3KvSH513i/
• https://youtu.be/5IWvFxGcnRA?si=suqIEuCVdoOgBlRf
• https://fb.watch/r3LxJTAqNt/
• https://www.offerandprice.com/2018/03/mother-day-offers-2018.html
• https://youtu.be/_tc8zc0EYM8?si=JaoJdE7GhyBz8KSR
Thank You

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Al- Araby Company

• Dr. Perihan Salah

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