CONFIDENTIAL

HappyHour Co. Company Profile

A Comprehensive Overview of Key Financials, Shareholders and Indicative Valuation of the Company

Overview Key financials

HappyHour Co. founded in 1975 US$mm FY18A FY19A FY20E

Revenue 900 961 1071

Headquarters: Singapore
EBITDA 225 250 300
Sector: Beverages (Beer, Spirits, Non-alcoholic)
NPAT 135 153 193
Geographic Operations: Singapore, Malaysia, China, with
planned expansion to Cambodia
EBITDA breakdown by segment
Key Strength: -High-end Spirits
Segment FY18A FY19A FY20E
-Market leader in beer and spirits in SG & MY
Beer 100 110 135
-Strong supply chain and distributor relationships
Spirits 75 85 105

Shareholders Non-Alcoholic Beverages 50 55 60

Ownership Structure: Indicative valuation

Happy Family 60%
• Premilinary Valuation: US$ 3,500mm
• Key Valuation Metrics
Hour Family 20%
EV/EBITDA Range: 10x -11.5x
Co Family 20% • M&A Trends:Global Consolidation, Increasing acquisition
of regional champions

Source: - Company website. Press Report, Broker industry report, Company Financials .

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Overview of auction process and key workstreams

Date Event Key workstreams

March 19, 2020 Access to information Due Diligence and Document Review:
Bidders review the provided Indicative Bid Documents to prepare their
indicative bids. This involves thorough analysis and understanding of the
materials to make informed decisions.

April 9, 2020 –April 13, 2020 Question and Answer Process

Indicative Bid Q&A Process:
Round 1:
Indicative Bid Bidders can submit up to 20 questions via the provided form. Responses to
Phase these questions will be shared with all Bidders through the online data room
while keeping the source of each question confidential.
May 13, 2020 Indicative Bid Submission
Preparation and Submission of Indicative Bids:
Bidders prepare and submit their indicative bids based on the information
provided and clarified during the Q&A process. This involves internal
coordination, analysis, and decision-making to formulate a competitive bid.
Late May, 2020 Release of process letter , initiation of the phase Due Diligence Management: Providing Shortlisted Bidders with further
access to the electronic data room populated with comprehensive due
diligence materials.
Site Visit Coordination: Organizing and facilitating guided site visits to
HappyHour’s facilities for Shortlisted Bidders.
Management Presentations: Coordinating and conducting presentations by
HappyHour’s management team to provide strategic and operational insights
Round 2: Final to Shortlisted Bidders.
Bid Phase Late July, 2020 Deadline for Shortlisted Bidders to submit Final Q&A Facilitation: Managing the additional question and answer process to
Bids. address any inquiries or clarifications from Shortlisted Bidders.
Document Preparation and Distribution: Preparing and distributing
transaction implementation documentation to Shortlisted Bidders, outlining
the steps, legal requirements, and conditions necessary to complete the
transaction.