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Paytm by Abhishek Kumar Section A

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Paytm - DIGITAL BANKING

PRESENTED BY
ABHISHEK KUMAR
SECTION-A
Introduction of Paytm

 Paytm is an Indian digital payments and financial services company, based in


Noida.

 It was founded in 2010 by Vijay Shekhar Sharma under One97 Communication.

 The company offers mobile payment services to consumers and enables


merchants to receive payments through its QR Code.

 In partnership with financial institutions, Paytm offers financial services such as


microloans and buy now, pay later to its consumers and merchants.
What makes Paytm’s business model so unique?

• Empowering Consumers With the Widest


Range of Payments Services.

• They provide a wide selection of payment


instruments, both third party like cards, net
banking as well as Paytm Payment
Instruments like Wallet, Paytm Postpaid
(BNPL), UPI, Fastag to make online payments
for Mobile Recharge, and money transfers
using the Paytm app.

• Consumers can also make online payments on


third party apps and in-store payments
through QR codes and devices.
Paytm’s Revenue
Payment Services

 The transaction fee that Paytm charges its merchants is based on a percentage of
GMV.

 Consumer convenience fees that Paytm charge its consumers for certain types of
transactions.

 Recurring subscription fees from merchants for certain products and services, such
as Paytm Soundbox and POS.

The fee percentage that Paytm charges vary by the type of payment instrument
used by consumers and the merchant category.
Financial Services

 Paytm generate revenue depending on the type of services offered


and, through its financial institution partners on its platforms (i.e.,
lending, insurance, and wealth management) and within each
business, the type of product.

 Paytm’s revenues depend on the product, the nature of the


partnership, and the level of involvement in distribution, product
creation, and collections.
Introduction of Paytm Payments Bank

 Paytm Payments Bank (PPBL) is an Indian payments bank, founded in


2015 and headquartered in Noida.

 Same year Paytm received the license to run a payments bank from
the Reserve Bank of India and was launched in November 2017.

 In 2021, the bank received a scheduled bank status from the RBI.

 Benefits of Paytm Payments Bank – Zero Balance Account, Free Virtual


Debit Card , No Hidden Charges, Free Funds Transfer.

 Paytm Payments Bank account is flexible and supportive.


THANK YOU
DIGITAL

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