Principle of Marketing

Principles of
Marketing
QUARTER 2 WEEK
Presented by:
6
Délice Sucré
Company
ORGANIZATIONAL CHART
MARIELLE R. PACON
General Manager
SHANE LAJE BENABON IRISH SALIPOT JAMES ISAAC MESA

RENZ MARIANNE B.
Financial Manager Sales Production
REYES
PRAYER
O, Lord.
Give us the strength to not worry about things we
cannot control.
Guide us in developing a sense of appreciation.
We look up to you for motivation.
Keep our mind at peace and help us prevent it from
wandering off.
Shelter us in your glory.
In Jesus we trust.
Amen.
FIND THE MISSING LETTER
__R_E_I_G
P__N
E _ _C_ _ I V E
_ _ M M_ _ Y
__C_G__UN_
OF T_ _ S T_ D _
M _ _K E _
__S_IN_
__N_NCI__
P__JE__ION
MARKETING
PLAN
OBJECTIVES
*Explain the components of a Marketing
Plan
*Explain the importance of Executive
Summary and Background of the Study
of a Marketing Plan
According to Real C. So et al.(Principles
of Marketing),Marketing process is
identifying customer’s unfulfilled needs
that involve: Identifying market
opportunities, selecting target markets,
formulating marketing strategies,
formulating marketing programs, and
implementing and controlling the
marketing effort.
A Marketing Plan is a written step by
step process involving designed
activities and strategies that would
help companies achieve their
marketing objectives and serve as
basis for decision making. A simple
Marketing Plan is consists of:
1.EXECUTIVE SUMMARY - An executive
summary(or management summary,
sometimes also called speed read) is a
short document or section of a
document produced for business
purposes. It is intended as an aid to
decision-making by managers and has
been described as the most important
part of a business plan.
I. EXECUTIVE SUMMARY
Délice Sucré Company decided to create a
pancake business where all Filipinos customers
can buy and satisfy their cravings in a affordable
price.Also our main goal is to launch a delicious
pancake in a market for our actual and potential
buyers.We asure that our product is made of high
quality ingredients and produced in a clean
environment.
A pancake is a thin, flat cake that's made by
pouring butter into a pan hence its name and then
flipping it so that both sides are cooked. We also
offer to the customers the freedom to choose the
flavor they want.Regular pancake is good but our
pancake is better because we offer different flavor
like chocolate,butter,honey and ube.We do not
create a new products but inovate existing
products.The product will be advertised using a
social media as a tool for promotion.
2.BACKGROUND OF THE STUDY
-study states the company
history, product history, the
mission and vision of the
company and its product
offerings.
BACKGROUND OF THE STUDY
A. Brief History of the Company

Délice Sucré Company was founded by five
friends, ABM students of Las Piñas City National
Senior High School-Doña Josefa Campus in the
class of Principles of Marketing.This company
decided to name Délice Sucré or Sweet delight
which mean the company offers a sweet pancake
with a flavor of honey,ube,butter and chocolate.
B. Mission and
Mission
Vision
To provide our costumer with the enjoyment taste.To
serve delicious pancakes to our customers that will
make them satisfied and to encourage them to buy
pancakes again.
Vision
Our vision is to create a
comfortable,distressing environment and clean
dining area with a sweet pancakes that made
C. Product/service
offerings
Flavors we offer:
• Choco Pancake
• Ube Pancake
• Pancake with honey
Beverage:
• Iced Coffee
• Honey Lemon juice
With Free Wifi in our shop!!
3.MACRO ENVIRONMENT- is the
external environment factors greatly
influenced the business success,
strategies and decision making. These
factors are uncountable by the
business organizations. The wider and
broader set of economical conditions is
4. Micro-environment refers to the forces
that are close to the company and affect
its ability to serve its customers. It
influences the organization directly. It
includes the company itself, its suppliers,
marketing intermediaries, customer
markets, competitors, and the public
5. SWOT Analysis SWOT (strengths,
weaknesses, opportunities, and threats)
analysis is a framework used to
evaluate a company's competitive
position and to develop strategic
planning. SWOT analysis assesses
internal and external factors, as well as
current and future potential.
6. Identifying the Market- Identifying and
understanding your customers is an
essential part of your business and
marketing plan. Not everyone is your
potential buyer, so it’s important to have
a clear understanding of your target
market early on.
7. Marketing objectives and strategies- provide the
detailed blueprint on how to achieve the
marketing objective. Strategies list which steps to
take, specific action necessary to achieve each
step and the expected timeline by which to
accomplish each stage. While the management
team is responsible for devising the marketing
objectives, workers at the supervisory level and
below are in charge of completing the actual
steps.
Are the intended goals of a company’s
marketing campaigns. Marketing
objectives are often listed as SMART
goals: This acronym stands for specific,
measurable, attainable, realistic and
time-bound.
8.Market testing -is a controlled
experiment conducted by companies
in a carefully selected market to test
the viability of their new product and
marketing strategy. It provides you an
opportunity to learn, adapt and refine
your product
9. Marketing budget-outlines all the money
a business intends to spend on marketing-
related projects over the quarter or year.
Marketing budgets can include expenses
such as paid advertising, sponsored web
content, new marketing staff, a registered
blog domain, and marketing automation
10. Implementation and Control- is a way to
implement your marketing plan through
detailed project planning that aligns with the
overall strategic goals of the organization.
Control is simply the way you ensure that the
milestonesyou set on your implementation plan
are being met.
11.Financial projection- These
projections are forecasts of
your cash inflows and outlays,
income and balance sheet.
They show bankers and
investors how you will repay
loans, what you intend to do
with your money and how you
1-5.) Identify whether the sentence describes
an executive summary or background of the
study.
1. The vision of XYZ company is to be the
leading pharmaceutical in the country.
2. ABC herbal oil comes from fresh ampalaya
leaves.
3. The purpose of the Marketing Plan is to
promote the product globally.
4. The Marketing Plan is expected to help
the company increase its sales by at least
10%.
5. ABC company started a furniture business
before it went to manufacturing soaps.
6-16.) Name the parts of a Marketing Plan.
17-20.) Give at least 2 sentences about your
company's product.

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Principles of

SHANE LAJE BENABON IRISH SALIPOT JAMES ISAAC MESA

A. Brief History of the Company

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