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SẢN XUẤT VÀ KINH DOANH NUI HUYỀN
MỄ TỎI ĐEN ĂN LIỀN
Target Launch Date: March 3, 2024
PURPOSE Our goal is to elevate Vietnamese agricultural products and provide comprehensive health benefits to our customers
TARGET MARKET KEY INSIGHT ABOUT TARGET MARKET
Consumers are searching for nutritional products that are good for health: Plant-based product • People undergoing treatment for diabetes Managing diabetes • Vegetarians and those on special diets Diets • People with weak immune systems
MARKETING GOAL KEY METRICS SMART -S: By September 2024, build and complete social Run ads on social media media pages platforms to double the product -M: Reach an additional 1,000 consumers per month revenue. -A: Develop meaningful content to engage consumers -T: The plan should be implemented within 2 months.
WHAT CAN MY BRAND OFFER THEM? WHAT IS MY STRATEGY?
The product is a rice maccaroni rich Combining direct display with sales in fiber, antioxidants, and other through social media platforms and nutrients, providing delicious taste, online marketplaces satiety, and health benefits
HOW DO I CARRY THIS OUT IN A CREATIVE AND COMPELLING WAY?
The combination of black rice and black garlic creates a unique color and distinctive flavor, delivering an unprecedented blend of visual and taste sensations in the market.
TEAM MEMBERS & ROLES
Digital Officer - Create content plan and expand into other social media channels
Template Designed by UNDP Youth Co:Lab www.youthcolab.org
Sample New Product Launch Campaign Target Launch Date: March 5, 2022 (Brand Birthday)
PURPOSE To introduce a range of handmade home products that will fit the work-from-home set- up of most millennials
TARGET MARKET KEY INSIGHT ABOUT TARGET MARKET
Millennials - mostly women (aged 18-40 They choose pieces of homeware that years old) reflect their personality and design - Working from home sensibility. They are willing to pay for - Into the arts, interior design, quality handmade pieces that fit their sustainability and handicrafts aesthetic. They shop through IG.
MARKETING GOAL KEY METRICS
Sale of new products No. of items sold, sales value Lead generation No. of new followers and inquiries
WHAT CAN MY BRAND OFFER THEM? WHAT IS MY STRATEGY?
A curated line of artisan-made Use social media as a window into a well- handicrafts designed for a relaxed and designed space and engage millennials by cozy home letting them envision their ideal home through videos and stories
HOW DO I CARRY THIS OUT IN A CREATIVE AND COMPELLING WAY?
What if our posts were actual windows and door frames looking into millennial’s homes featuring pieces from our new line? We could create templates for these “framed” posts that customers could then use for their own social media pages and tag #StepIntoMySpace
TEAM MEMBERS & ROLES
Digital Officer - Create content plan and expand into other social media channels
