Hochschule

für Technik
Stuttgart

FOOD PACKAGING REDEFINED

exploring revolutionizing food packaging contributing
to least CO2 emissions

16.05.2024

Planning, Organization and Management

Master of Photogrammetry and Geoinformatics

Prof. Dehdari Payam

Jeeva Jeyaram ()
Leela Krishna Pathipati (20015286)
Meera Prajapati (1005725)
 Contents
| Problem : food package waste

| CO2 emissions of food packaging

| Main cause

| Food packaging initiative

Market Trend
Business Model
Function & Features
Solutions
Cost for Customer
Startup Cost Analysis
Breakeven Point
CO2 Reduction contribution
Funding
Timeline & Roles

2
https://www.ecosistant.eu/en/separate-waste/
| Appendix 1- 9
FOOD PACKAGE WASTE
770 tons of packaging
waste/ day in Germany 1

2 billion disposable

https://www.driving.co.uk/news/uk-traffic-delays-worst-europe-getting-longer/
takeaway food
containers 2

=
heat-trapping
emissions from
55,000 cars/year 2
3
1 https://circular.berlin/reusables-in-gastronomy-increasing-awareness-and-adoption-of-mehrweg-in-berlin/
2 https://news.cgtn.com/news/3d3d674d3345444e31457a6333566d54/index.html
FOOD PACKAGE WASTE IN STUTTGART

https://www.recycling-magazine.com/2016/08/29/nea-to-study-life-cycle-assessment-of-takeaway-food-packaging/
~ 1624 = 36.77 tons of
restuarants 1 packaging waste/ day 1

4
1 Appendix 1 – for calculation
 CO2 EMISSION IN MANUFACTURING

https://www.glamour.com/story/the-most-ordered-food-delivery-items-on-seamless-in-2016
Aluminum∼

2.32 /kg 1 Pizza boxes ∼

62000 ton/ Aluminium foil ∼

year 3.10 /kg
2
3

Styrofoam ∼

Plastic ∼
1.16/kg 1

Cardboard & Paper ∼

3.50/kg 1

0.94/ kg 1

1 https://www.teorra.info/blog/what-is-the-carbon-footprint-of-packaging#:~:text=Cardboard%20%26%20Paper%3A%200.94kg%20carbon,emissions%20per%201kg%20of%20packaging
2 https://negativeemissions.co.uk/insights/reusable-pizza-box/
5
3 https://apps.carboncloud.com/climatehub/product-reports/id/140531869815
Appendix 1 – refer to see |CO2 emission of other packaging material
MAIN CAUSE

Packaging
amendment 2023 1

but takeaway package continue to be sold and

Lack of incentive for consumers
Packaging Material
ends up in the bin just a few minutes later 1

Cleanliness
Convenience
Reusable 1.6% Not actively Advertised
of total packaging 1
Cost & Deposit
Single use Plastic
13.6 14.6 billion
last year1
Word cloud on reusable packaging 2

6
1 https://en.remondis-aktuell.de/recycling/why-reusable-takeaway-packaging-still-has-a-long-way-to-go/
2 Appendix 1 – result of surveys
 savvio
app-based platform offering eco-friendly food delivery solution
……ending single use plastic packaging

7
 MARKET DEMAND (survey results)
https://dissolve.com/stock-photo/Top-view-group-young-friends-having-pizza-royalty-free-image/101-D2115-27-113

87% order online food

every week

52.2% willingness to
actively sought services offering
eco-friendly / reusable packaging

70.8% willing to pay

deposit for a reusable container

8
Appendix 1 - survey results
 FUNCTIONING OF savvio

manufacture &
deliver
select customization of
packaging
restaurant packaging

check f&b
menu C.O.D
Online
payment

takeaway
delivery
Biodegradable Reusable

return pfand in nearby

supermarket
rinse

plant the cup

return to delivery return to nearby partnered f&b
9
partner outlet
Icons source – noun project f&b – food & beverage
 MODEL OF savvio

software only + own fleet

60% 40%

commission
+
current market trend

10
Icons source – undraw
https://dealroom.co/uploaded/2020/06/Food-Tech-Prez-FINAL.pdf
 FEATURES OF savvio

check f&b select food track your contribution location of returning Pfand
menu packaging material order in CO2 reduction cleaning facility options,
i.e. nearby
restaurant,
delivery partner

nearby
supermarket

11
Icons source – noun project f&b – food & beverage
BIODEGRADABLE CONTAINERS

Arekapak, Berlin biofutura, The Netherlands goodstart packaging, U.S.A.

500 ml 240 ml 12’’
FROM €0,57 FROM €0,13 FROM $0.98
Palm leaves Sugarcane Fiber 12
https://www.arekapak.de/en/products/box-ambika https://www.biofutura.com/en/disposable-cups https://www.goodstartpackaging.com/12-inch-round-pizza-boxes/
REUSABLE CONTAINERS

Biologischverpack, Bremen

650 ml 400 ml 16 *15 *8,5 cm

FROM €2,67 FROM €1,99 FROM €3,41

60 % Bio-PP, 40 % wood flour

13
Icons source – noun project
https://www.biologischverpacken.de/en/assortment/reusables/
 COST STRUCTURE FOR CUSTOMERS

9 € min. order 1-4€ 0€ 0.2-0.5 €

value
Deposit / Delivery Cleaning Fee
Food + + +
Pfand

Variable cost Fixed cost Indirect cost 14

Icons source – noun project
https://dealroom.co/uploaded/2020/06/Food-Tech-Prez-FINAL.pdf
 STARTUP COST ANALYSIS
1.433.946,12 €

Supplier & + Technology Miscellaneous

+ Operational + Marketing & +
Inventory
Advertisement

15
Icon source – noun project
supplier & inventory for Stuttgart
Reusable plastic packaging
215.550,12 €
54.430 €

Biodegradable packaging
152.854,20 €

Transportation
2707,2 €

Miscellaneous
5558,72 €

16
* ~ 450 F&B outlet (for pilot) - Appendix 2 - for calculation Icon source – noun project
 technology
Front end
80.000 €
25000 €

Back end
25000 €

UI/UX design
15000 €

Cloud hosting
5000 €

Maintenance
5000 €

Miscellaneous
5000 €
Icon source – noun project
17
* estimate taken from software developer & https://www.nimbleappgenie.com/blogs/how-to-create-a-food-delivery-app/
 operational
758.396 € Employee salaries Office rent
135.900 € 84.000 €

Utilities & internet Cleaning

3607,12 € 42.427 €

Insurance Legal & regulatory compliance

150.000 € 2050 €

Delivery partner salaries Office supplies

270.000 € 3280 €

Bicycle cost Delivery kit

5328 € 803,88 €

Customer service
Icon source – noun project 99.000 € 18
* Appendix 3 - for calculation
 marketing & advertising
330.000 €

Digital marketing campaigns

30000 €

Discounts
300.000 € ´

19
´ one time
Icon source – noun project
Appendix 4 - for calculation
 REVENUE MODEL

Activation Marketplace Commission Premium Promotion

Fees Fees Fees Listings

0€´ 0€´ 10% of order 49,99 € / 9,99 € / month

value month
+
no commission
25% of order fees
value

Surge Packaging Delivery Transaction Subscription

cost Cost Fees Fees

0€´
0,1-0,9 € for bio 0€´ 0€ 0 € first month
products
or 2,99 € /month

10% of Pfand (1 - 4
€) for reusable
products 20
´ for 6 months
* Appendix 5 - for calculation Icon source – noun project
 EBITDA restaurants deliver
(software only) (own fleet)

biodegradable reusable biodegradable reusable

Avg. order value 20 € 20 € 20 € 20 €
x Commission 10% 10% 25% 25%

= Net revenue per order 2,0 € 2,0 € 5,0 € 5,0 €

(-) COGS 4,20 € 0,34 € 0,33 €

4,20 €
(-) Labour & packaging - - - -

= Product margin per order -2,20 € 1,66 € 0,8 € 4,67 €

(-) - - 3,67 € 3,67 €

Delivery
= Gross margin per order -2,20 € 1,66 € -2,87 € 1,0 €

(-) Marketing 0,40 € 0,40 € 0,40 € 0,40 €

(-) Other unit costs 0,59 € 0,59 € 0,59 € 0,59 €

= EBITDA per unit -3,19 € 0,67 € -3,86 € 0,01 €

21
Icon source – noun project EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortization
* Appendix 6 - for calculation
 PROFITS / LOSS

Software only Own fleet

1836 total orders per month 1224 total orders per month
Returns
per month month before tax

-5856,84 € per month, -4724,64 € per month, -9339.12 €

considering -3.19 € loss per considering -3.86 € loss per
unit unit

1230,12 € per month, 12,24 € per month,

considering 0.67 € profit per unit considering 0.67 € profit per unit

22
Icons source – noun project
 MODIFYING STRATEGY
after 1st year

Commission Share of material

3% Returns
increase in 70%
10.75%
reusable
per month before tax
software only
increase in total orders
-9477.31 €
5% increase in own 30% biodegradable
fleet

23
* Appendix 7 - for calculation
 MODIFYING STRATEGY
after 2nd year

Share of material

Returns
90%
10.75%
reusable
per month before tax

increase in total orders

9353.91 €
10% biodegradable

24
Icon source – noun project
* Appendix 7 - for calculation
 BREAKEVEN

1.412.396 €
total investment

94.372,71 € 117.238,93 € 150.048,79 € 203.827,93 € 276.882,11 €

4th year 7th year 10th year 13th year 16th year
- 112.069,44 €
1st year

25
Icon source – noun project
* Appendix 8 - for calculation
 CO2 REDUCTION CONTRIBUTION

~0,02 billion ~ 10% ~ 60833 kg =

single use plastic savvio‘s share in of plastic container
containers used in Stuttgart/ total orders in a year
year
212916,7 kg/ year

26
Appendix 9 – for calculations
Icons source – noun project
ROLES

Head of Head of
Founder/ Technology Operations/
CEO /CTO COO

Jeeva Leela Meera

27
TASKS & TIMELINE Soft Launch and
Optimization
August,2025

Supply Management

9-12

Marketing & Onboarding team &

Advertisement Restaurant partners
7-8 7-8

Finance & Legal & Regulatory

Accounting Compliance

3–4

App Development

Funding & Investment 3-6

Research & Planning
1–2
June 2024 All Leela Jeeva Meera 28
FUNDING SOURCES
Investment firms

Venture Capital Firms

Crowdfunding Platforms

Accelerators & Incubators

Government Grants & Programs

Corporate Venture Capital

29
Thank you

30
 Appendix 1
CO2 emission in manufacturing CO2 emission in Stuttgart Survey results

PE films : 4.4 g / cucumber 1

Total no. of restaurants in 34,000
Germany 6
Cartonboard : 326 kg /ton 2
Total no of restaurants in ~ 1,624
Stuttgart 7
Whiskey Glass : 185kg/ ton 3
% of restaurants 0.047
Tetra Pak : 77 - 103 grams/ packet 4 Waste produced in Germany/ 770
day
Glass bottle : 0.2 - 5.6/ kg 5
Waste produced in Stuttgart /day 36.77

1 https://packagingeurope.com/comment/what-role-can-packaging-play-in-the-reduction-of-carbon-footprints/8704.article
2 https://www.packaging-warehouse.com/en/magazine/cardboard-packaging-and-its-carbon-footprint-77.php#:~:text=According%20to%20the%20results%2C%20an,by%209%20percent%20since%202015.
3 https://ncnean.com/blogs/blog/packaging-the-truth-about-glass
4 https://greenwhale.eu/en/plastic-or-tetra-pak-packaging-which-is-less-harmful-to-the-environment/#:~:text=However%2C%20tetra%20pak%20packaging%20requires,%2D103%20g%20CO2e%2Fliter
5 https://www.ifeu.de/fileadmin/uploads/Reinhardt-Gaertner-Wagner-2020-Environmental-footprints-of-food-products-and-dishes-in-Germany-ifeu-2020.pdf 31
6 https://www.statista.com/statistics/558063/number-food-service-outlets-germany/
7 https://www.tripadvisor.com/FindRestaurants?geo=187291&broadened=false
Appendix 1
Survey results

Would you use a food delivery app that offers reusable How often do you order food from restaurants or use food delivery
containers with a refund (Pfand) system ? services per week?

Are you open to use a reusable container app that allows you What amount would you be willing to pay extra for a
to return containers after use? reusable container deposit? (in €)

32
Appendix 1
Survey results
How many packaging container(s) do you think you use If given the option of the same deposit, which reusable material would
from one usual food delivery ? you be willing to pay extra for?

Survey 1 – Food order practices and opinion on food packaging

https://docs.google.com/spreadsheets/d/1ueIRbhb32xQWKJdRe9FuTYm880x_MDd8WGSE4GLAmrk/edit?usp=sharing

Survey 2 – type and willingness to pay for Pfand of reusable material

https://docs.google.com/spreadsheets/d/1ejcYlL3fuOQ20vKYj6MgnxSYuMhkHXPxCquVQVFrawg/edit?usp=sharing

33
 Appendix 2
Supplier & Inventory for Germany
No.of restaurants ~ 17000
No. of Cost per 75% of total Total cost
restaurants each product
restaurent quantity

Restaurants, pubs, snacks and takeaway, cafes, etc. 187 116.71 87.5325 16391.6

Restaurants with traditional service 101 116.71 87.5325 8836.02

Restaurants with self-service 4 165.7 124.275 501.58

Snack bars and the like 57 161.5 121.125 6920.97

Cafes 17 103.21 77.4075 1300.96

Ice cream parlors 8 79.2 59.4 495.12

Caterers and other catering services 19 116.71 87.5325 1625.56

Provision of other catering services 10 116.71 87.5325 908.12

Serving of beverages 47 35.35 26.5125 1233.58

Total cost per month 38213.54

Total cost per year 458562.5

34
1 https://www.statista.com/statistics/558063/number-food-service-outlets-germany/
 Appendix 2

Miscellaneous Transportation
0,5% replacement (damage cost) of 1,41€ / km 1 - Avg 20Km distance from
5145 total food package cost - warehouse to the center - 20 km travel
92465,37 /month - 463,22€ /month - for distributing to F&B Outlets due to
5558,72€ /year dispersed location - 225,6 € / month -
2707,2 € / year

35
1 https://della.eu/cost/71/
Appendix 2

36
1 https://www.arekapak.de/en/products/ 2 https://www.biologischverpacken.de/en
 Appendix 3

Warehouse Utilities & internet Legal & regulatory compliance

1200 m² - 4.920 € in Wifi 30 € / month - 360 € /year 3 400 € company registration 4

72202 Nagold – Baden-Württemberg 1 ∼
50km from stuttgart Warehouse cleaning cost 15 € / hour - 700 Until 24.500€ profit / year - no tax 11 13% of
€ /year business earnings -Trade tax (Gewerbesteuer) 8
520 m² - 3.640 € in Filderstadt 2 - 43.680 €
/ year
Electricity cost - 860 kilowatt /month (our 15.82% -Corporate income (Körperschaftsteuer) 9
machine requires 460 kilowatt/ month 7) -
164,26€/ month- 1971,12 €/ year
7% - Sales tax/ value added tax VAT
Office
(Umsatzsteuer)
Water cost - 1.60€ /1000 ltr (our machine
rent 20 € / hour - 40.320 € /year 5 requires 180 ltr/ hour 6) - 48€/ month- 576
1650 € - Accountant/ Unternehmensregister 10
€/ year

1 https://www.ohne-makler.net/en/property/295999/
2 https://www.colliers.de/gewerbeimmobilien/objekt/logistik-estatesync-ext-000588/
3
https://geschaeftskunden.telekom.de/internet-dsl/tarife/internet-dsl-tarife?wt_mc=wt_mc=sg_fncobbc_gk_generic_sea_20202005207_153451351910_698033041159_&wt_cc7=p_business%20internet%20tarif&gad_source=1&gclid
=CjwKCAjw88yxBhBWEiwA7cm6peUKD7bRCH_viD2BTf4hoGRMUvPWdhMxCXuaiDBrLCUyOR76Y_VuMhoCrSUQAvD_BwE&gclsrc=aw.ds#verfuegbarkeit
4 https://www.expatrio.com/about-germany/starting-business-germany#how_much_does_it_cost_to_start_a_business_in_germany?
5 https://www.spacebase.com/en/filderstadt/?sort_proxy=weight
6
https://www.gastro-hero.de/korbtransportspuelmaschine-dexion-d821ltdsa-mit-trockeneinheit?channable=026404736b7500443832314c54445341b0&gad_source=1&gclid=CjwKCAjw3NyxBhBmEiwAyofDYR4bSPhHswSw6Tf8k23a
P8HTUtbzv_ijN1RjpwT2urGIWOrcSPk7ARoCEYEQAvD_BwE&gclsrc=aw.ds
7 https://www.statista.com/statistics/1050448/industrial-electricity-prices-including-tax-germany/
8 https://www.ihk.de/stuttgart/english/services2/business-support/accounting-obligations-3977960 37
9 https://taxsummaries.pwc.com/germany/corporate/taxes-on-corporate-income#:~:text=Corporation%20tax%20(K%C3%B6rperschaftsteuer),total%20tax%20rate%20of%2015.825%25.
10 https://gmbh-ug.com/establishment/costs-of-a-company-in-germany/
 Appendix 3

Customer service Employee salaries Office supplies Cleaning

32.704€/ person 1 - 98.112 € / 45.300€/ person 2 - 135.900 € 880 € - shelves for 18.000€ 3 / machine - 2400
year for 3 persons for 3 persons warehouse 5 plates/ hour

800 € / laptop - 2400 € for 24.427 €/ person working at

3 for customer service cleaning facility 4
Delivery partner salaries
Insurance
12,5 €/ hour /person 6 - 62,50
Insurance - 150.000€ /year 9 296 €/ bicycle 7,8 - 5328
€ / person / day - ∼ 125020 € for 18 persons
working days / month - 1250€/
person - ∼ 22500 € / 18
persons - 270.000 €/ year for 18
persons

1 https://www.salaryexpert.com/salary/job/customer-service-representative/germany/stuttgart
2 https://www.germany.info/blob/2435484/8b7b0fa11193ba17e59c48e0d196ccba/eu-blue-card-data.pdf
3https://www.gastro-hero.de/korbtransportspuelmaschine-dexion-d821ltdsa-mit-trockeneinheit?
channable=026404736b7500443832314c54445341b0&gad_source=1&gclid=CjwKCAjw3NyxBhBmEiwAyofDYR4bSPhHswSw6Tf8k23aP8HTUtbzv_ijN1RjpwT2urGIWOrcSPk7ARoCEYEQAvD_BwE&gclsrc=aw.ds
4 https://www.erieri.com/salary/job/dishwasher/germany
5 https://www.machineseeker.com/Heavy-duty-shelves/ci-398
6 https://www.payscale.com/research/DE/Job=Delivery_Driver/Salary
7 https://www.euronews.com/next/2021/11/12/delivery-apps-in-germany-must-give-couriers-bikes-and-phones-or-pay-up-court-rules#:~:text=As%20a%20result%20of%20the,receiving%20orders%20from%20their%20employer.
8 38
https://www.decathlon.de/p/mp/riverside/refurbished-trekkingrad-28-zoll-riverside-320-tr-herren-sehr-gut/_/R-p-0d0400ce-e551-483a-9e75-8095d47b5911?mc=0d0400ce-e551-483a-9e75-8095d47b5911_c258&c=farblos&_gl=1*1xkce
y0*_up*MQ..&gclid=Cj0KCQjw_-GxBhC1ARIsADGgDjspo_Rw2uiv15472RTajVG-JFNFHFzUn-Melictzujjjgp2i9KW3dwaAqN6EALw_wcB
 Appendix 3

Delivery kit No. of Deliveries (estimation)

Orders /9 months for Delivery Hero in 2018 23

Delivery bag 15€/ person 1

Orders /9 months for Delivery Hero in 2023 26.03
Bicycle lights - 11,99 €/ person (estimated based on penetration rate)
Helmet - 19,45 €/ person
Jacket - 20 €/ person (optional)
Orders /month for Delivery Hero 2.89 ~10% of delivery hero orders
per month
Total cost of kit - 46,44 € / person - for
18 partners - 803,88 €
Orders /month for us 0.28 ~2% of total orders in Germany
per month

Avg. deliveries by one delivery partner /

hour - 2 2 - ~ 6 partners required /hour - Orders /month in stuttgart for us 5785.77
5 hours shift - 3 shifts /day - 18
partners /day Orders /day in stuttgart for us 192.85

Orders /hour in stuttgart for us 11.34

1 https://uberde.wearyourebrand.com/en
39
2 https://dealroom.co/uploaded/2020/06/Food-Tech-Prez-FINAL.pdf
 Appendix 4

Marketing & Advertising Discounts

2500 €/ month - 30.000€/ year 1 4.143 million total population of stuttgart region,
considering 1% of total Germany food delivery app users
(30 million) ~ 0.3 million users 2 considering 20% of
users and 5 €/ user discount ~ 300.000 €

* Digital marketing campaigns including social media ads, search engine marketing, influencer collaborations, etc.
Traditional advertising including print ads, radio, etc.
Promotions and discounts for running various promotional offers to attract customers
40
1 https://barefoot-creative.com/de/how-much-does-an-online-marketing-agency-cost-2/
2 https://www.statista.com/study/40457/food-delivery/
 Appendix 5

Promotion Delivery Subscription Surge

Uber eats, Lieferando, Wolt - 25- Flink,Gorillas, Wolt - 1,99 1 UberEats - 4,99 /month 3 Surge hours - 4-5 p.m. &
30 % of order value 1
6-8 p.m. due to highest
demand 4

1
https://iamplasticfree.org/en/blogs/magazin/lieferando-ubereats-wolt-comparison-sustainability#:~:text=The%20commission%20for%20Lieferando%20as,13%25%20of%20the%20order%20value.&text=If%20your%20restaurant%20do
es%20not,30%25%20of%20the%20order%20value 41
.
2 https://www.expatrio.com/about-germany/8-best-food-and-grocery-delivery-apps-germany-2022
Appendix 6

COGS
(software only) (own fleet)

biodegradable reusable biodegradable reusable

2.9/200 ~ considering 1 container

acquisition 4,16 0,0145 lifespan 200 4,16 0,0145

cleaning - 0,10 0,05 machine + 0,05 operational

- 0,10
225,6 € travel cost / 5145 total
transportation 0,043 0,086 0,043 0,086
containers

replacement - 0,135 54000 reusable x 0,5% damage,etc.

- 0,135

depreciation - - - -

4,20 0,3355 4,20 0,3355

42
 Appendix 6

Marketing Delivery Other unit cost

2500 € / ~ 11.33 -12 1 orders 22500 € 1 spent as delivery rent - 3640 € 1 monthly rent /
per hour - 6120 total monthly salary per month / 6120 total 6120 total monthly orders -
orders - 0.40€/ order monthly orders - 3.67€/ 0.59€/ order
delivery

43
1 Appendix 3
Appendix 7
EBITDA after 1st year
restaurants deliver
(software only) (own fleet)

biodegradable reusable biodegradable reusable

Avg. order value 20 € 20 € 20 € 20 €
x Commission 13% 13% 30% 30%

= Net revenue per order 2,6 € 2,6 € 6,0 € 6,0 €

(-) COGS 4,20 € 0,34 € 0,33 €

4,20 €
(-) Labour & packaging - - - -

= Product margin per order -1,60 € 2,26 € 1,80 € 5,67 €

(-) - - 3,34 € 3,34 €

Delivery
= Gross margin per order -1,60 € 2,26 € -1,54 € 2,33 €

(-) Marketing 0,37 € 0,37 € 0,37 € 0,37 €

(-) Other unit costs 0,54 € 0,54 € 0,54 € 0,54 €

= EBITDA per unit -2,51 € 1,35 € -2,45 € 1,42 €

44
 Appendix 7
EBITDA after 2nd year
restaurants deliver
(software only) (own fleet)

biodegradable reusable biodegradable reusable

Avg. order value 20 € 20 € 20 € 20 €
x Commission 13% 13% 30% 30%

= Net revenue per order 2,6 € 2,6 € 6,0 € 6,0 €

(-) COGS 4,27 € 0,34 € 0,33 €

4,27 €
(-) Labour & packaging - - - -

= Product margin per order -1,67 € 2,26 € 1,73 € 5,67 €

(-) - - 3,34 € 3,34 €

Delivery
= Gross margin per order -1,67 € 2,26 € -1,61 € 2,33 €

(-) Marketing 0,10 € 0,10 € 0,10 € 0,10 €

(-) Other unit costs 0,54 € 0,54 € 0,54 € 0,54 €

= EBITDA per unit -2,31 € 1,62 € -2,25 € 1,69 €

45
* refer to Appendix 7 for calculation Earnings Before Interest, Taxes, Depreciation, and Amortization
 Appendix 7
EBITDA after 3rd year
restaurants deliver
(software only) (own fleet)

reusable reusable
Avg. order value 20 € 20 €
x Commission 13% 30%

= Net revenue per order 2,6 € 6,0 €

(-) COGS 0,5 € 0,5 €

(-) Labour & packaging - -

= Product margin per order 2,10 € 5,50 €

- 3,34 €
(-) Delivery
= Gross margin per order 2,10 € 2,16 €

(-) Marketing 0,10 € 0,10 €

(-) Other unit costs 0,54 € 0,54 €

= EBITDA per unit 1,46 € 1,52 €

46
* refer to Appendix 7 for calculation Earnings Before Interest, Taxes, Depreciation, and Amortization
Appendix 8
Breakeven

Monthly Annal income after

Taxes
earnings taxes

1st year -9339.12 0 -112069.44

2nd year -9477.31 0 -113727.72
3rd year 9353.9087 6003.34 72040.06
4th year 12253.65 7864.39 94372.71
5th year 13172.674 8454.22 101450.67
6th year 14160.624 9088.29 109059.47
7th year 15222.671 9769.91 117238.93
8th year 16364.372 10502.65 126031.84
9th year 17591.7 11290.35 135484.23
10th year 19482.807 12504.07 150048.79
11th year 21577.209 13848.25 166179.03
12th year 23896.759 15336.94 184043.28
13th year 26465.661 16985.66 203827.93
14th year 29310.719 18811.62 225739.43
15th year 32461.621 20833.87 250006.42
16th year 35951.246 23073.51 276882.11
47
 Appendix 9
CO2 reduction contribution

14.6 1 billion single use plastic containers used in Germany/ year ~ 0,024 (2%
share of stuttgart in total containers) ~2433333 containers (10% of stuttgart’s
food delivery share will be from savvio) ~ 40 containers per kg ~ 60833,33 kg
of single use plastic ~ 21916,7 kg CO 2 emission saved by replacing to savvio
food container solution

48
1 https://en.remondis-aktuell.de/recycling/why-reusable-takeaway-packaging-still-has-a-long-way-to-go/
 Hochschul
e
für Technik
Stuttgart
Idea Sketch Implementation
Target Group
1. Packaging Industry: Companies involved in the production, distribution, and use of packaging
Name of the idea: (Re)use 🡪 🡨 Repeat materials, including manufacturers, suppliers, and retailers.
2. Government Bodies: Regulatory agencies, environmental departments, and policymakers
One-Sentence-Pitch: We help packaging industry and government to solve packaging waste, by offering responsible for implementing waste management policies and regulations related to packaging.
transparent and clean packaging product(s) and solution with the help of technology and ecosystem. 3. Food & Beverage industry

Problem solved: 58,7 % of post-consumer plastic waste

Resources
Sketch 4. Needed : Manufacturing Facilities,
What does our product look like? Sketch, tinker, paint a first draft. technological infrastructure, Ecosystem
Partnerships, Research and
Development, Regulatory Compliance
5. Available: Expertise and Knowledge,
Existing infrastructure and ecosystem,
Market Demand, Sustainability
Initiatives
6. Building Opportunities: Strategic
Partnerships, Innovation and Product
Development

Partner
cooperate with : Packaging Manufacturers, Retailers and Distributors, Industry Associations
To carry short pilot project: Municipalities, Academia (business, technology), Local Retail Chains

Tailwind
Legislative Measures : Packaging Act (VerpackG)

Sand in the gears

Packaging industries fearing loss of profit

49
Key Partners Key Activities Value Customer Costumer
•Development of prepositions Relationship Segments
•Discounts to
the Mobile App. •Cost & Energy •Environmentally
•Discuss the customer
•Restaurants Saving conscious consumers
•Incentives for the
•Cafes partnership with the •Waste Reduction •Individuals ordering
government. government &
•Packing Industries •Transparency regularly
•Developing the restaurants •Restaurants looking
relationship with the to reduce waste
restaurant.
Key channels
•Resources
Container •App Store
manufacturing •Social media
facilities promotion.
•Super markets
•Technological
infrastructure

Cost Structure Revenue

•App Development •Delivery charge
Streams
•Promotion
•Container
Manufacturing costs
•Operational costs
50