TOYOTA

Don Bosco Institute of Management
Studies and computer Application
NAME: Bharath. S
CLASS: B.com 5th semester
SUBJECT: Marketing
Toyota Kirloskar Motor
Toyota
Since 1997
The TKM Started Operations In India 1997
• October 6,1997: Toyota motor corporation and
and Kirloskar group signed a joint venture
agreement
• October 1997: Toyota Kirloskar motor private
Limited was incorporated.
1998-1999
• Land acquisition and construction of the

manufacturing plant began in Bidadi,
Karnataka
• TKM started its headquarters in Bengaluru.
June 2000 TKM Started Production of its first vehicle
• The Toyota quails is the first • In 2002 the Toyota corolla the 2nd
car produced by TKM car of TKM was lunched in
Indian Market
• In October 2000 the quails was
Launched in Indian Market. • The both quails and corolla got a
Huge success across the India
Toyota Kirloskar motor was founded
through a joint venture between :
• Toyota motor corporation (TKM),Japan (89% stake)

• Kirloskar group India (11% stake)
Key Founder
S.L. Kirloskar (1903-1994): Founder of
Kirloskar group, India
Current Founders of TKM's Indian Operations:
Shekhar Kirloskar: Chairman of Kirloskar Group and TKM's
first Chairman.
Hiroshi Okuda: Former President of Toyota Motor
Corporation and TKM's first Managing Director.

Expansion and Growth
2005: TKM launched the Toyota Innova

2009: TKM launched the Toyota Fortuner
2010: TKM launched the Toyota Etios
2014: TKM expanded its manufacturing
capacity with the launch of its second
plant.
Current Status
Toyota India Offers Several Safety Features: TKM has two manufacturing plants in
• Airbags: Toyota cars come equipped with Bidadi, Karnataka, with a combined
multiple airbags, including driver and passenger capacity of 310,000 units per annum
airbags, side airbags, and curtain airbags TKM has a strong dealership network
• Anti-lock Braking System (ABS): ABS helps across India, with over 360 outlets
prevent wheels from locking up during hard TKM employs over 8,000 people directly
braking, maintaining traction and control and indirectly.
• Electronic Stability Control (ESC): ESC helps
stabilize the vehicle and prevent skidding
• ISOFIX Child Seat Mounts: ISOFIX mounts
provide a secure and convenient way to install
child seats
• Rear Parking Sensors: Rear parking sensors
alert drivers of obstacles when reversing.
Toyota India's manufacturing unit
1. Plant Area: 850 acres
2. Production Capacity: 320,000
Awards and Recognition
vehicles per annum
1.Best Manufacturer in India
3. Employment: Approximately
(2019) - Autocar Awards
6,400 employees
2. Manufacturer of the Year
4. Union Membership: 4,200
(2018) - Automotive Awards
employees are union members
3. Best Exporter (2017) -
5. Manufacturing Facilities:
Karnataka Government.
.Press shop
.Weld shop
.Paint shop
.Assembly shop Training and Development:
.Engine and transmission plant 1.Toyota Technical Training Institute
(TTTI): Provides training to
Sustainability Initiatives: employees and suppliers
1.Renewable Energy: Solar power 2. Apprenticeship Programs: For
generation (10 MW) students and young professionals
2. Water Conservation: Rainwater 3. Leadership Development
harvesting and recycling Programs For managerial staff.
3. Waste Reduction: Recycling and reuse of
waste materials
4. Energy Efficiency: Energy-efficient
lighting and equipment.
Stylish and premium Cars of Toyota
India
Toyota
Hilux
Toyota
Fortuner
Toyota
Vellfire
Toyota Innova
Crysta Toyota
National and International Exports
Toyota Kirloskar Motor exports vehicles to several countries from India, leveraging the
country's strategic location and cost advantages. The company's export efforts contribute
significantly to India's automotive export growth, with a target to increase exports to 20%
of total production. TKM's export strategy focuses on emerging markets, leveraging
India's strengths in manufacturing and engineering.
Toyota Kirloskar Motor (TKM) exports vehicles to several countries, including:-

• South Africa: TKM started exporting the Etios model to South Africa in 2012, with
plans to export around 20,000 vehicles per year.
• Sri Lanka: Sri Lanka is one of TKM's export destinations, although specific numbers
aren't available.-
• Bangladesh: TKM also exports vehicles to Bangladesh, contributing to the country's
growing automotive market.-
• Nepal: Nepal is another country that receives vehicle exports from TKM.
CONCLUSION
• Toyota is known for its reliability and safety cars.
• The Toyota has higher market share.
• The (TKM) was located in Karnataka Bidadi that created more
employment opportunity.
• Toyota Kirloskar motor has established itself as a reputable player in
the Indian automotive industry.
• Over 1.5 million vehicles sold in India.
• Toyota Kirloskar motor exports vehicles to several countries from
India.

TOYOTA

Uploaded by

Copyright:

Available Formats

TOYOTA

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

TOYOTA

Uploaded by

Copyright:

Available Formats

Don Bosco Institute of Management

Studies and computer Application

• Land acquisition and construction of the

• Toyota motor corporation (TKM),Japan (89% stake)

S.L. Kirloskar (1903-1994): Founder of

Kirloskar group, India

Current Founders of TKM's Indian Operations:

Shekhar Kirloskar: Chairman of Kirloskar Group and TKM's

Hiroshi Okuda: Former President of Toyota Motor

Corporation and TKM's first Managing Director.

2005: TKM launched the Toyota Innova

Toyota Kirloskar Motor (TKM) exports vehicles to several countries, including:-

You might also like