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SWOT ANALYSIS
NAME-KOMAL COURSE-B.COM(HONS) ROLL NO.-24/51059 SECTION-A SUBJECT- MANAGEMENT OF PRINCIPLES SUBMITTED TO- Miss. MANISHA RANI MA’AM LEARRNING OBJECTIVES
What is SWOT analysis?
Aim of SWOT analysis? Who need SWOT analysis? Pitfalls of SWOT analysis. Bibliography. What is SWOT Analysis
SWOT analysis is a key part of any business and
strategic plan. SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. The SWOT analysis framework is a very important and useful tool to use in marketing management and other business applications. As a basic tool it is a fundamental requirement for the marketer and business person. strength A clear understanding of SWOT is required For business person. Planning tool used to understand Strengths, SWOT Weaknesses, Opportunities & weakness opportunity Analysi Threats involved in a business / project. s Used as framework for organizing and using data and threats
information gained from situation analysis of internal and external environment. SWOT IS AN ACRONYM FOR
S- STRENGTH INTERNAL ENVIRONMENT W-WEAKNESS O-OPPORTUNITY EXTERNAL ENVIRONMENT T- THREATS WHAT IS SWOT ANALYSIS? STRENGHTS
Things your company does
well. Qualities that separate you from your competitors . Internal resources such as skilled , knowledgeable staff. Tangible assets such as intellectual property ,capital ,proprietary technologies WHAT IS SWOT ANALYSIS? WEAKNESSES
Things your company lacks.
Things your competitors do better than you. Resource limitations. Unclear unique selling proposition. Characteristics that place the firm at a disadvantage related to other. WHAT IS SWOT ANALYSIS? OPPORTUNITIES
Underserved markets for specific
products . Few competitors in your area. Emerging need for your products or services. Press/Media coverage of your company. WHAT IS SWOT ANALYSIS? THREATS
Marketing fluctuations Changing regulatory environment. Negative press/media coverage. Changing customer attitude towards your company. AIM OF SWOT ANALYSIS To help decision makers share and compare ideas.
To bring a clearer common
purpose and understanding of factors for success To organize the important factors linked to success and failure in the business world. To provide linearity to the decision making process allowing process allowing complex ideas to be presented systematically. WHO NEEDS SWOT ANALYSIS? BUSSINESS UNIT : -When the team has not met its targets - Customer service can be better. -Launching a new business unit to pursue a new business
JOB HOLDER: - When supervisor has issues with work output.
-Job holder seeks to improve performance on the job
COMPANY: -When revenue , cost& expense targets are not being
achieved . -Market share is declining. Pitfalls of SWOT analysis
Can be biased based on personal opinions .
Focuses too much on completing the swot grid , rather than thinking deeply about strategic solutions.
It often gives a long list of strengths , weaknesses , opportunities and
threats but doesn’t tell you which ones are the most important.
It tells you what the problem and opportunities are but doesn’t guide you on what steps to take next. CONCLUSION A SWOT analysis reveals key insights to guide strategy. Strengths, such as internal capabilities or resources, should be leveraged to capitalized on external opportunities , like market growth or emerging trends . Weaknesses must be addressed to avoid internal challenges , while threats , including competition or external risks , required mitigations strategies . Overall , the analysis highlights areas for improvement and growth , offering a road map for informed decision- making and strategic planning BIBLIOGRAPHY
For successfully completing my project file . I
have taken help from the following website or books :- Wikipedia.org www.student.tippie.uniowa.edu.com www.eadybib.com THANK YOU
