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Chapter 01

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Chapter One

An Overview of the Changing


Financial- Services Sector
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Key Topics

• Powerful Forces Reshaping the Industry


• What Is a Bank?
• The Financial System and Competing Financial-
Service Institutions
• Old and New Services Offered to the Public
• Key Trends Affecting All Financial-Service Firms
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1-3

Introduction
• Banks are the principal source of credit (loanable funds)
for millions of individuals and families and for many
units of government

• Worldwide banks grant more installment loans to


consumers (individuals and families) than any other
financial-service provider

• The assets held by U.S. banks represent about one-fifth


of the total assets
▫ In other nations banks hold half or more of all assets in the
financial system

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1-4

What Is a Bank?
• A bank can be defined in terms of:
1. The economic functions it performs
2. The services it offers its customers
3. The legal basis for its existence

• Historically, banks have been recognized for the great


range of financial services they offer
▫ Bank service menus are expanding rapidly today to include
investment banking, insurance protection, financial planning,
advice for merging companies, the sale of risk-management
services to businesses and consumers, and numerous other
innovative financial products

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1-5

What Is a Bank? (continued)


• The Legal Basis for Banking
▫ A bank is any business offering deposits subject to
withdrawal on demand and making loans of a commercial or
business nature

▫ Congress then defined a bank as any institution that could


qualify for deposit insurance administered by the Federal
Deposit Insurance Corporation (FDIC)
▫ Under federal law in the U.S., a bank had come to be defined,
not so much by its array of service offerings, but by the
government agency insuring its deposits

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1-6

EXHIBIT 1-1 The Many Different Kinds of Financial-Service


Firms Calling Themselves Banks

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What Is a Bank? (continued)


• Money-Centered Banks vs. Community Banks
▫ Money-center banks
▫ Industry leaders
▫ Cover whole regions, nations, and continents
▫ Offer the widest possible menu of financial services
▫ Acquire smaller businesses
▫ Face tough global competition
▫ Community banks
▫ Much smaller
▫ Service local communities and towns
▫ Offer a narrower, but often more personalized, menu of
financial services
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1-8

The Financial System and Competing


Financial-Service Institutions
• Roles of the Financial System
▫ The primary purpose of the financial system is to encourage
saving and to transfer those savings to individuals and
institutions planning to invest and needing credit to do so

▫ This process of encouraging savings and transforming savings


into investment spending causes the economy to grow, new jobs
to be created, and living standards to rise

▫ The financial system also provides a variety of supporting


services:
▫ Payment services
▫ Risk protection services
▫ Liquidity services
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1-9

The Financial System and Competing


Financial-Service Institutions (continued)
• The Competitive Challenge for Banks
▫ Lately, the financial market share that banking comprised has
fallen

▫ Some authorities in the financial-services field fear that this


apparent erosion of market share may imply that traditional
banking is dying
▫ Other experts counter that banking is not dying but changing by
offering new services and changing its form

▫ The banking industry’s largest customers have found ways around


banks to obtain the funds that they need
▫ Borrowing in the open market

▫ Perhaps banking is being


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The Financial System and Competing


Financial-Service Institutions (continued)
• Leading Competitors with Banks
▫ Savings Associations
▫ Credit Unions
▫ Money Market Funds
▫ Mutual Funds (Investment Companies)
▫ Hedge Funds
▫ Security Brokers and Dealers
▫ Investment Banks
▫ Finance Companies
▫ Financial Holding Companies
▫ Life and Property/Casualty Insurance Companies

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The Financial System and Competing


Financial-Service Institutions (continued)
• Leading Competitors with Banks
▫ Financial-service providers are converging in terms of
the services they offer
▫ The U.S. Financial Services Modernization (Gramm-
Leach-Bliley) Act of 1999 has allowed many different
types of financial firms to offer the public one-stop
shopping for financial services
▫ The challenge of differentiating banks from other
financial-service providers is difficult today

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Services Banks and Many of Their Closest


Competitors Offer the Public
• Services Banks Have Offered for Centuries
▫ Carrying Out Currency Exchange
▫ Discounting Commercial Notes and Making Business
Loans
▫ Offering Savings Deposits
▫ Safekeeping of Valuables and Certification of Value
▫ Supporting Government Activities with Credit
▫ Offering Checking Accounts (Demand Deposits)
▫ Offering Trust Services

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1-13

TABLE 1–1 The Many Different Roles Banks and Their


Closest Competitors Play in Today’s Economy

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1-14

Key Trends Affecting All Financial-Service


Firms – Crisis, Reform, and Change
• Service Proliferation (Increase suddenly)
• Rising Competition
• Government Deregulation and then Reregulation
• Crisis, Reform, and Change in Banking and Financial
Services
• An Increasingly Interest-Sensitive Mix of Funds
• Technological Change and Automation
• Consolidation and Geographic Expansion
• Globalization

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1-15

Quick Quiz
• What is a bank? How does a bank differ from most other financial-
service providers?
• Which businesses are banking’s closest and toughest competitors?
What services do they offer that compete directly with banks’
services?
• What is happening to banking’s share of the financial marketplace
and why?

• What Are The Key Trends Affecting All Financial-Service Firms?

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• END

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