Chapter 2 - Overview of Logistics Management - Introduction to Logistics and SCM (1)
Chapter 2 - Overview of Logistics Management - Introduction to Logistics and SCM (1)
Logistics goes back a long way… but the term “Logistics” was mainly used in military
- Logistics is first mentioned in Sun Tzu’s Art of War – 500 BC. “The line between disorder and order lies in
logistics…”
- Alexander the Great produced a logistics system to support troops rather than rely on living off the land
- Romans introduced supply lines and supply depots at 30 km intervals (one day’s march)
- Napoleon planned his logistics campaigns well and logistics and supply was a top priority. “The amateurs
- “Behind every great leader there was an even greater logistician.” – M. Cox
- Napoleon and Hitler fell foul of supply chains which became too long causing a great deal of disruption and
ultimately – failure. Supply lines were always a target for enemy forces
History and Evolutions of Logistics
2. Some concepts of Logistics
Logistics is that part of the supply chain process that plans, implements, and controls the
efficient, effective flow and storage of goods, services, and related information from the point-of-
origin to the point-of- consumption in order to meet customers' requirements.
The definition includes inbound, outbound, internal and external movements and return of
materials for environmental purposes.
Council of Supply Chain Management Professionals
Logistics definition
Martin Christopher
Various views of Logistics
• Inventory
Management of materials in motion and at rest.
• Customer
Getting the right product, to the right customer, in the right quantity, in the right condition, at the right
place, at the right time, and at the right cost (called the dictionary “seven Rs of logistics”).
• Common culture
- That part of the supply chain process that plans, implements, and controls the efficient, effective flow and
storage of goods, services, and related information from point of origin to point of consumption in order to
meet customer requirements .
- Supply management for the plant (inbound logistics) and distribution.
- Management for the firm’s customers materials requirements, purchasing, transportation, inventory
management, warehousing, materials handling, industrial packaging, facility location analysis, distribution,
return goods handling, information management, customer service, and all other activities concerned with
supporting the internal customer (manufacturing) with materials and the external customer (retail stores) with
product.
7 R’s of Logistics
7 R’s of Logistics
• Right Product
Selecting the right product is the first step in effective logistics management. It involves understanding
customer demands, market trends, and quality requirements. By offering the right product, businesses can
meet customer expectations and ensure customer satisfaction.
• Right Quantity
Determining the appropriate quantity of products is crucial to avoid overstocking or stockouts. By accurately
forecasting demand and maintaining optimal inventory levels, businesses can reduce storage costs and
improve operational efficiency.
• Right Condition
Ensuring that products are in the right condition is vital, especially for perishable goods or items with specific
handling requirements. Proper packaging, temperature control, and handling procedures are essential to
maintain product integrity and prevent damage during transportation.
• Right Place
Delivering products to the right place involves efficient transportation and distribution networks. Optimizing
routes, selecting reliable carriers, and utilizing advanced tracking systems contribute to timely and accurate
deliveries, reducing lead times and enhancing customer satisfaction.
7 R’s of Logistics
• Right Time
Timeliness is crucial in logistics. Delivering products at the right time helps businesses meet customer
expectations and maintain a competitive edge. By minimizing transit times and ensuring prompt deliveries,
businesses can build trust and establish long-lasting relationships with customers.
• Right Customer
Understanding customer preferences and tailoring logistics processes accordingly can greatly impact
customer satisfaction. By personalizing deliveries, providing real-time tracking information, and offering
flexible delivery options, businesses can create a positive customer experience and gain a competitive
advantage.
• Right Cost
Optimizing costs throughout the logistics process is vital for businesses to remain competitive. By adopting
cost-effective transportation methods, streamlining warehouse operations, and leveraging technology for
efficient inventory management, businesses can minimize expenses while maximizing profitability.
Various views of Logistics
• Component support
Providing time and place utility/value of materials and products in support of Functional management
organization objectives.
• Common culture
- That part of the supply chain process that plans, implements, and controls the efficient, effective flow and
storage of goods, services, and related information from point of origin to point of consumption in order to
meet customer requirements .
- Supply management for the plant (inbound logistics) and distribution.
- Management for the firm’s customers materials requirements, purchasing, transportation, inventory
management, warehousing, materials handling, industrial packaging, facility location analysis, distribution,
return goods handling, information management, customer service, and all other activities concerned with
supporting the internal customer (manufacturing) with materials and the external customer (retail stores) with
product.
Logistics Activities
Business logistics
• Integrated logistics
serves to link and Physical supply Physical distribution
synchronize overall (Materials management)
supply chain
connectivity
• Logistics is a component Source Plants/
of supply chain. of supply Operations Customers
• Transportation • Transportation
• Inventory maintenance • Inventory maintenance
• Order processing • Order processing
• Acquisition • Product Scheduling
• Protective packaging • Protective packaging
• Warehousing • Warehousing
• Materials handling • Materials handling
• Information maintenance • Information maintenance
Physical Flow in Logistics
Materials
Whole sellers
Consumers
Retailers
Physical Flow in Logistics
WAREHOUSE
The collaboration of
Warehouse –
Transportation -
Distribution is the key TRANSPORTATION
element in generating the
physical flow from
enterprise to the end-
user
DISTRIBUTION
Questions 1: Logistics in the Beer Supply Chain
3. Basic contents of Logistics Management
“The process of planning, implementing and controlling the efficient, effective flow and storage of goods,
services and related information from point of origin to the point of consumption for the purpose of
conforming to customer requirements”
Logistics management is the means whereby the needs of customers are satisfied through the co-
ordination of the materials and information flows that extend from the marketplace, through the firm and
its operations and beyond that to suppliers.
The mission of logistics management is to plan and co-ordinate all those activities necessary to achieve
desired levels of delivered service and quality at the lowest possible cost.
Logistics Management
Raw Materials
Production
Components Process
Depots
•Finished Goods
Packaging Sub- •Packaging
•Inventory
Materials Assembly •Unitisation
•Warehouse
Product
Work-In- Distribution Centres
Sourcing
Progress
Imported
Materials REVERSE LOGISTICS
Procurement End Users
Materials Management
Distribution
L O G I S T I C S
Logistics Management Process
4. Roles of Logistics
final product:
The scope
💡 - The link between the marketplace and the supply base. of logistics
Traffic &
Salvage & Warehouse
Transport
Parts & scrap
Service disposal & Storage Industrial
Support Packaging
Return
goods Material
handling Handling
Facility BUSINESS Inventory
Location LOGISTICS Control
Customer Order
Service Processing
Purchasing /Fulfillment
Logistics
Procurement Production Demand
Information
Planning Forecasting
5. Logistics Classification
Business logistics Military logistics Event logistics Service logistics
Logistics and Supply Chain Framework. Source: Akbari, M. (2018), “Logistics Outsourcing: a Structured Literature Review”, Benchmarking: An International Journal, Vol. 25 Iss: 5, pp. 1548-
1580 https://doi.org/10.1108/BIJ-04-2017-0066
Logistics Classifications
INBOUND OUTBOUND REVERSE
LOGISTICS LOGISTICS LOGISTICS
2. To reduce cost, the Farm hires a Trucking company who own 10 trucks to transport their products from
the farm to the supermarket. The Trucking company uses their own trucks for the transportation.
3. To improve the efficiency, the Farm requests the Trucking company in case #2 to handle its logistics
operation (labelling & packaging) under the management from the Farm’s logistics manager.
Question 2: Define levels of Party Logistics Provider
4. Next, the Farm in case #3 outsource its logistics management to a Freight Forwarder Company which
outsources trucking and labelling services from the Trucking company.
5. First Solar hires Viet A Logistics to handle a part of his logistics operation (trucking cargo from the
factory to customers) under the management of First Solar. Viet A can only trucks 10x40’’FCL per day but
the demand from their customer is 50x40’’FCL. Then Viet A outsources trucking service from other trucking
companies to do logistics operation for First Solar.
6. As a change in the management strategy, First Solar have Kuehne + Nagel manage its logistics
operation (managing Viet A Logistics and communicate with internal stakeholders in the supply chain for
logistics operation).
6. Development trends of Logistics
• Logistic & Supply Chain Trends
External Forces
Optimization
Risks
• Sustainability
• Technology
• Equipment Advances
• Warehousing
• Modal Trends
“The Past Does Not Reflect the Future”
Demographics
– urbanization, aging population, shifting wealth and economic power
Technology
– social media, new communication technologies, “Cloud” based economy
Sustainability
– scarcity
Regulatory Pressures’'
Modal Trends
• 3PL Integrated Operations Warehousing / Transportation
• 4PL trademarked by Accenture – Integrator of Resources
• Regional hub / distribution into cities
• E Commerce
Question 3:
Distinguish the difference between SCM vs Logistics
Logistics Supply Chain
Logistics is a part of supply chain Supply chain management covers a wide range of activities,
management. including planning, sourcing materials, labor and facilities
management, producing and delivering those goods and
services.
Logistics focuses on the efficient and Supply chain management targets higher operational
cost-effective delivery of goods to the performance that will give the business a competitive advantage.
customer.
Logistics started with the military. The modern practice of supply chain management started in the
20th century. The Ford Motor Company production lines
perfected the concept. Many credit logistician Keith Oliver as the
person who coined the term in the early 1980s.
Logistics are centered on the movement SCM oversees the development of raw materials into finished
and transport of goods within a company goods that move from the producer to the manufacturer. Those
goods get distributed to retailers or directly to consumers.
Question 4:
Advantages of 3PL in Logistics
Question 4: Advantages of 3PL in Logistics
Cost Savings
Access to Expertise
Scalability
Risk Mitigation
Resource Network
Customer Satisfaction