Unit 4.2
Unit 4.2
Location Decision
• Location Decision in operation management is finding an
ideal geographical region to install a Facility or Plant.
• It is a vital component in facility planning as it greatly
impacts the organization’s Profitability, Cost and Success.
• In other words, the decision about the area for locating a
facility is the Location Decision. It is also termed as
Facility Location and Site Selection.
• Depending on the business and market conditions, the
organizations can have all facilities under single or
multiple units.
• It includes both the location of the plant and the facilities
within the plant.
Location Decision
• Generally, the location decision is taken to set up a new
plant, relocate or expand the existing plant.
• The decision depends on several factors that impact the
business in the short and long run. These factors may be
the industry’s size, nature and product.
• The goal behind selecting a suitable location is to create
accessibility to:
– Customers
– Workers
– Transportation
– Materials, etc
Location Decision
• Installation of facilities involves massive investment and
cannot be changed frequently.
• Due to poor location decisions, relocating to another
place may lead to a heavy investment loss.
• Facility location has a significant impact on different
types of costs. These costs include Direct, Indirect, Fixed
and Variable costs.
• The organization aims to deliver products at minimum
cost to its customers.
Therefore, the industrialists are going for a strategic and
logical approach to choose the best location. It also helps in
the smooth and efficient working of the organization.
Objectives of Location Decision
• A good site location helps in reducing costs and
amplifies the profit earned.
• The industries invest their valuable time in search of an
ideal site for the following purposes: –
– Revenue Potential from that Site
– Availability of Resources
– Tax advantages
– Reducing Cost and Production Time
– Convenient Transportation Facilities
– Suitable Environment for Employees
– Meet the Maximum Demands of Customers
– Maximum Space Utilization
Criteria of Location Decision
• Facility location is a critical decision area and cannot depend
on a single criterion.
• Essential criteria for selecting the location of a site are as
follows: –
– Costs: The cost perspective is an essential criterion
concerning the location of a facility. Any wrong decision will
adversely impact the company’s finances.
– Competition: Effective location decision helps in achieving
a competitive advantage in the markets. As industries can
control costs and offer products at reasonable prices to
consumers.
– Hidden Effects: The plant’s location affects many factors in
the long run in a direct or indirect manner. To remain
competitive, organizations must strategically locate
their facilities.
Factors affecting Location Decision
• Numerous factors might affect the location decision. The suitable location
is determined by analyzing various factors, parameters and issues. Some
of the factors are listed below:
– Product and Industry: The nature of the product impacts the facility’s
location. For instance, poultry farms are established on the outskirts of
the city.
– Availability of Resources: The plant must be located close to the
suppliers of the raw materials. This is because, it minimizes the
transportation cost, time and overall cost of production.
– Proximity to Consumers: The organizations offering services may choose
to locate facilities near their target customers. Thus, providing them with
an advantage over similar service providers.
– Climate Conditions: Manufacturing of some products demands specific
climatic conditions. For this reason, industries are set up in areas
where suitable climatic condition exists.
– Proximity to Market: The companies producing customized or assembled
products are located near their target market. Consequently, it reduces
the time required for product assembly and delivery.
Factors affecting Location Decision
• Regulatory and Policy Issues: The political policies differ in
different geographical boundaries. So, the organizations prefer
locations inside open economies having favourable policies.
• Labour Supply: Before installing the plant, companies assess the
availability of skilled labour. Also, they ensure the availability of
basic necessities for the employee’s survival.
• Free Trade Zones: Free Trade Zones are areas in which one can
conduct business free from customs duty. Thus, it is an essential
factor when selecting a site location.
• Infrastructure: Before the installation, industries must assess the
availability of infrastructure in that region. It may include
connectivity via Rail, Roads, Air and Sea.
• Taxes: The tax rates vary within and across the regions. This
factor directly impacts the organizations.
Location Decision Process
Step 1: Investigation
• Firstly, the organizations investigate their requirements regarding their
location. They conduct an internal SWOT analysis and decide whether
to move, expand or install a new setup.
Step 2: Identification
• Post investigation, they try to identify the potential locations for locating
the facility. For example, installing the facility in the Domestic or Foreign
regions.
Step 3: Evaluation
• The next step in the location decision process is evaluating the potential
locations. The evaluation process may include a detailed comparison of
all the alternatives available.
Step 4: Selection
• Companies conduct a thorough analysis of the location and government
policies in the selected region. Also, an in-depth evaluation of the merits
and demerits of the chosen area. Therefore, choosing the most
appropriate location of the facility for installation.
Location Planning Techniques
• Following are the location analysis techniques that help
in the selection of an ideal location:
– The Factor Rating Method
– Location Break-Even Analysis
– Weighted Scoring Method
– Center of Gravity Method
– Transportation Method
– Load-distance Method