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    EBay

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    Haya Y. Al-Kuwari
    This case analysis examines Meg Whitman's leadership as CEO of eBay from 1998 to 2008. It provides an overview of eBay's history and global expansion strategy. It also analyzes eBay's profits, transactions, and SWOT analysis. Additionally, it examines Meg Whitman's leadership style and the changes she implemented at eBay, such as reorganizing the company into 23 business units. Finally, it applies various leadership models like transformational, transactional, and authentic leadership to analyze Whitman's approach.

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    EBay

    Uploaded by

    Haya Y. Al-Kuwari
    172 views20 pages
    This case analysis examines Meg Whitman's leadership as CEO of eBay from 1998 to 2008. It provides an overview of eBay's history and global expansion strategy. It also analyzes eBay's profits, transactions, and SWOT analysis. Additionally, it examines Meg Whitman's leadership style and the changes she implemented at eBay, such as reorganizing the company into 23 business units. Finally, it applies various leadership models like transformational, transactional, and authentic leadership to analyze Whitman's approach.

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    This case analysis examines Meg Whitman's leadership as CEO of eBay from 1998 to 2008. It provides an overview of eBay's history and global expansion strategy. It also analyzes eBay's profits, transactions, and SWOT analysis. Additionally, it examines Meg Whitman's leadership style and the changes she implemented at eBay, such as reorganizing the company into 23 business units. Finally, it applies various leadership models like transformational, transactional, and authentic leadership to analyze Whitman's approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    172 views20 pages

    EBay

    Uploaded by

    Haya Y. Al-Kuwari
    This case analysis examines Meg Whitman's leadership as CEO of eBay from 1998 to 2008. It provides an overview of eBay's history and global expansion strategy. It also analyzes eBay's profits, transactions, and SWOT analysis. Additionally, it examines Meg Whitman's leadership style and the changes she implemented at eBay, such as reorganizing the company into 23 business units. Finally, it applies various leadership models like transformational, transactional, and authentic leadership to analyze Whitman's approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    CASE ANALYSIS

    Meg Whitman, CEO of EBay Inc.


    PRESENTED BY : Mariam Jassim Qanad 200800162 Haya Alkuwari (Group #5) 200800588

    OVERVIEW :
    EBay history EBay Profit and Transaction Globalization Strategy Driving Forces of online business SWOT Analysis of Ebay Meg Whitman Meg Whitman leadership style

    What is EBay
    1995 1998

    EBay Profit and Transaction


    1.EBay maximize profit from their fees US newest law, they do not have. 2 tax to seller located outside

    EBay choose China and India to.2 . expand

    But EBay failed to expanded in. 2 Thailand, Japan and New Zealand

    Why EBay failed to expanded in some countries ?


    Because competitor company are

    By 2008 eBay had acquired leading auction Web sites in 23 countries .

    Driving Forces of online business


    A. Growing use of the internet B. Increasing globalization C. Technological changes D. Changes in the long-term industry growth rate

    The SWOT Analysis of EBay


    SWOT Analysis definition

    Strong and trusted brand name High product quality and safety Highly skilled management Strong financial state Not very effected by economics trends

    Potential system breakdowns eBay can be


    abused by people with illegal or fraudulent intents

    : International growth - especially in the The SWOT Analysis of China and India power economies EBay
    Challenging phone companies market share through Skype

    Yahoo, Amazon.com and Google product developments Increase in external illegal activities.

    Meg Whitman

    Megs Major changes ::


    She organized the company by spilt it into 23 business classes Adds 35000 sub-classes Changes in the management team The purchase of Skype

    EBay before & After Meg Whitman


    Before meg Number of Employees 22 Annual Revenues 22222 After meg millions 2 billions 2

    Applying the Contemporary Models of Leadership over Meg Whiteman


    Transactiona l leadership Charismatic leadership

    Authentic leadership

    Transformatio nal leadership

    The company as whole embrace creativity and innovation Ebay always introduce new comers to the company philosophy to make them more relaxed Meg love to challenge her follower assumption by trying to think out of the box She transform EBay from online auction to much bigger general purpose shopping destination

    Transformational leadership and meg

    Transaction leadership and Meg Whitman


    Transactional leadership involve directing other & setting clear goal for them Meg Whitman pays attentions for details She always carving statistics & facts about the company She founded new sections & she hired new employees and mangers to mange them

    Authentic leadership and Whitman:

    Employees at eBay reaction to Meg Whitmans leadership style :

    References
    EBay's history - know your roots!". Ecommerce Journal.. Retrieved 201112-25 Hellriegel D., & Slocum Jr., J. W. (2010). Organizational Behavior. How did eBay start?, About.com. Retrieved on 2011-12-26

    Houser, Daniel and John Wooders. 2000. Reputation in Auctions: Theory, and Evidence from eBay.Working paper, University of Arizona. Meg Whitman Biography". Encyclopedia of World Biography. Retrieved Dec 30, 2011.

    www.Ebay.com

    QUESTIONS &ANSWERS?

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