Perception of Consumers and Dealers About Videocon d2h: Project Title
Perception of Consumers and Dealers About Videocon d2h: Project Title
Type Industry
: :
Founded
Headquarter Area Served
:
: :
2009
Mumbai, India India
Parent
Subscriber base
:
:
Videocon
Videocon d2h had about 3 million subscribers as of April 2011
DTH DTH stands for Direct to Home.DTH are defined as the reception of satellite programs with a personal dish in an individual home.
OBJECTIVE OF PROJECT
Response of the consumer regarding Videocon d2h. To analyze all the data and provide learnings, conclusion and recommendation.
RESEARCH METHODOLOGY
SAMPLE SIZE 50 dealer 100 consumers. SAMPLE AREA Faridabad MODE OF ANALYSIS
The instrument used for data collection was in the form of questionnaire. The
questionnaire was used as it facilitates the tabulation and analysis of the data to be collected. The data collected was subjected to simple frequency distribution and percentage analysis.
Primary Sources
The data required for the study has been collected from Questionnaire Survey With Consumer. Personal Interviews With The Dealer.
Secondary Sources
The secondary data has been collected from Internet Company websites
10%
20% videocon d2h
30%
tata sky
dish tv digital tv 40%
25
75
1.How do you rate the Videocon d2h on the basis of following attributes? 1-Most important, 2-Important, 3-Necessary, 4- Least important
10
10
5 15
75
40
35 30 25 20 15 10 5 0 afetr sales service quality channel package price other service Series1
Analysis of Data
Tata sky and Dish TV both are establish brands and there is a good demand in the market thats why they are not providing margin compare to Digital TV and Videocon d2h. Distribution channel is good. The number of dealers is more thats why people easily get the information about the product. The regular communication between dealer and company is very necessary. Many dealers responded that Videocon executives visit them weekly, which is quite appreciable. 90% market of Faridabad region is held by top 3 players viz. Videocon, airtel and Tata sky. Videocon is market leader with almost 35% market share. Most of the consumers like Tata sky advertisement. Entry cost is the main criterion to decide of which brand to buy. In this region most of the customers subscribe to the monthly packages.
Conclusion Price war is going on between DTH companies. Quality is better than Other DTH service provider.
Recommendation
1. Create an effective advertisement with an influential punch line. 2. Attract customers by exchange offer, discount offer, cash back offer
Thank you