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  • Perception of Consumers and Dealers About Videocon d2h: Project Title

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    This document summarizes a project analyzing consumer and dealer perceptions of Videocon d2h, an Indian direct-to-home satellite television provider. Videocon d2h was founded in 2009 and has over 3 million subscribers. The objectives of the project were to understand consumer responses to Videocon d2h, analyze factors influencing consumer behavior, and identify reasons for switching between brands. The research methodology involved surveys of 50 dealers and 100 consumers in Faridabad, India. Key findings included that Tata Sky and Dish TV provided lower margins than competitors, distribution was effective, and Videocon's weekly dealer engagement was appreciated. The conclusion noted price competition between providers and Videocon d2h's quality being better than others. Recomm

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    This document summarizes a project analyzing consumer and dealer perceptions of Videocon d2h, an Indian direct-to-home satellite television provider. Videocon d2h was founded in 2009 and has over 3 million subscribers. The objectives of the project were to understand consumer responses to Videocon d2h, analyze factors influencing consumer behavior, and identify reasons for switching between brands. The research methodology involved surveys of 50 dealers and 100 consumers in Faridabad, India. Key findings included that Tata Sky and Dish TV provided lower margins than competitors, distribution was effective, and Videocon's weekly dealer engagement was appreciated. The conclusion noted price competition between providers and Videocon d2h's quality being better than others. Recomm

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    8 views17 pages

    Perception of Consumers and Dealers About Videocon d2h: Project Title

    Uploaded by

    Er Dipankar Saikia
    This document summarizes a project analyzing consumer and dealer perceptions of Videocon d2h, an Indian direct-to-home satellite television provider. Videocon d2h was founded in 2009 and has over 3 million subscribers. The objectives of the project were to understand consumer responses to Videocon d2h, analyze factors influencing consumer behavior, and identify reasons for switching between brands. The research methodology involved surveys of 50 dealers and 100 consumers in Faridabad, India. Key findings included that Tata Sky and Dish TV provided lower margins than competitors, distribution was effective, and Videocon's weekly dealer engagement was appreciated. The conclusion noted price competition between providers and Videocon d2h's quality being better than others. Recomm

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 17

    Project Title

    Perception of Consumers and Dealers about Videocon d2h

    Presented By : Abdhendra Gangwar

    Type Industry

    : :

    Videocon Subsidiary DTH

    Founded
    Headquarter Area Served

    :
    : :

    2009
    Mumbai, India India

    Parent
    Subscriber base

    :
    :

    Videocon
    Videocon d2h had about 3 million subscribers as of April 2011

    DTH DTH stands for Direct to Home.DTH are defined as the reception of satellite programs with a personal dish in an individual home.

    OBJECTIVE OF PROJECT

    Response of the consumer regarding Videocon d2h. To analyze all the data and provide learnings, conclusion and recommendation.

    Factor influencing the consumer buying behaviour.


    Market for Videocon d2h. Factors which made consumers switch from one brand to another.

    RESEARCH METHODOLOGY

    SAMPLE SIZE 50 dealer 100 consumers. SAMPLE AREA Faridabad MODE OF ANALYSIS

    The instrument used for data collection was in the form of questionnaire. The
    questionnaire was used as it facilitates the tabulation and analysis of the data to be collected. The data collected was subjected to simple frequency distribution and percentage analysis.

    Primary Sources
    The data required for the study has been collected from Questionnaire Survey With Consumer. Personal Interviews With The Dealer.

    Secondary Sources
    The secondary data has been collected from Internet Company websites

    Market Survey (Data Collection)

    1.Which of the following brands gives you the best margin?

    10%
    20% videocon d2h

    30%

    tata sky
    dish tv digital tv 40%

    1.What is the perception about the brand Videocon D2H ?

    25

    75

    very good good

    1.How do you rate the Videocon d2h on the basis of following attributes? 1-Most important, 2-Important, 3-Necessary, 4- Least important

    10

    10

    offer 22 price quality customer satisfaction 48

    Which DTH providers service you use?

    15 35 5 dish tv 20 big tv tata sky 25 digital tv videocon d2h

    Which type of subscription do you use?

    5 15

    yearly half yearly quaterly monthly

    75

    Rank : 1-5, 1- Most important 5 least important

    The best thing you like in DTH?


    45

    40
    35 30 25 20 15 10 5 0 afetr sales service quality channel package price other service Series1

    Analysis of Data

    Tata sky and Dish TV both are establish brands and there is a good demand in the market thats why they are not providing margin compare to Digital TV and Videocon d2h. Distribution channel is good. The number of dealers is more thats why people easily get the information about the product. The regular communication between dealer and company is very necessary. Many dealers responded that Videocon executives visit them weekly, which is quite appreciable. 90% market of Faridabad region is held by top 3 players viz. Videocon, airtel and Tata sky. Videocon is market leader with almost 35% market share. Most of the consumers like Tata sky advertisement. Entry cost is the main criterion to decide of which brand to buy. In this region most of the customers subscribe to the monthly packages.

    Conclusion Price war is going on between DTH companies. Quality is better than Other DTH service provider.

    Recommendation
    1. Create an effective advertisement with an influential punch line. 2. Attract customers by exchange offer, discount offer, cash back offer

    and face gift offer on the festival occasions.


    3. Establish a cordial relationship with dealers and offer a good commission margins for promoting the products. 4. Combination of various national channel with regional channels

    Thank you

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