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Email Marketing 101

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Email Marketing 101

www.smarthomebus.com

The Basics
What is Email Marketing?
Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.

The Basics
Email Marketing Objectives
PRIMARY OBJECTIVE:
To build database and maintain relationship with customers/subscribers.

SECONDARY OBJECTIVE:
To drive customers to SmartBus Products To increase product awareness and encourage trial of SmartBus Products

The Basics
Why Use Email Marketing?
1 Is less expensive Email lets you deliver your message to the people

It is a form of advertising

The Basics
Types of Email Marketing
1 2 3 4 5 6 Email newsletters Service Emails Press Releases

Surveys
Invitations Catalog Emails

Types of Email Marketing


Email Newsletter (e-Newsletter)
A newsletter is a great marketing technique and typically is distributed once a month or more frequently depending on your readers. This is usually the most viewed email due to people have subscribed to it and are more likely to read it. Most newsletters contain company information, latest products or services, helpful articles, latest news of your industry and recent offers or freebies for your readers.

Types of Email Marketing


Service Emails
This is probably the most common type of email and primarily used to encourage repeat business by contacting your subscribed readers. Service emails typically include some sort of promotional item, enewsletter distribution or offering email courses.

Types of Email Marketing


Press Releases
Youll use this type of marketing tactic to distribute your latest company information. You may choose to add a new service or product to your business, announce approaching events, classes, whatever you choose this is one effective strategy to blast it out there for the internet world. You can always add your latest press release to your newsletter as well.

Types of Email Marketing


Surveys
Surveys are a great way to find out exactly what challenges or problems your readers are facing. Send the occasional survey to your list and then create a solution for that particular problem. It shows your readers that you are listening and that you genuinely care about them and helping them find a solution to their problem.

Types of Email Marketing


Invitations
It represents a simple invite to an event for the event you are holding. Examples like trainings and exhibitions.

Types of Email Marketing


Catalog Emails
Catalog emails are typically electronically delivered versions of print brochures that list popular products to encourage the email recipient to make a purchase. Catalog emails do not require printing and shipping costs to be incurred.

Getting Started
Building an Email Address File
The first step in any email marketing strategy is to build an email file the fuel for your email marketing efforts. Gather emails by: Getting in your email address list in your contact list like MS Outlook Address Book. Using software like Email harvester/hunter/spider

Getting Started
Nurture the connection
You already have the connection with your customer by having their email address. Now, you have to update them by emailing latest news, new products, events (trainings and exhibitions), new catalogues and others.

Tools in Email Marketing


Email Harvesting
Email Tarantula Atomic Email Hunter Super Email Spider

Email Manager
Text Bomber List Manager

Tools in Email Marketing


Email Blasting
MS Outlook Group Mail Plus Super Email Sender Mailing List Controller (Recommend)

How to use Email Tarantula


Step 1 Download to our website the EMAIL TARANTULA. Here is the link under Downloads (Softwares) http://smarthomebus.com/downloads-catalogues-flyers-brochures-softwares.html

Email Tarantula

How to use Email Tarantula


Step 2 Go to the directory where you save the file.

How to use Email Tarantula


Step 3 Extract the file.

Click here to extract

How to use Email Tarantula


Step 4 Install the Email Tarantula Setup file.

How to use Email Tarantula


Step 5 After installation is finish, go to C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows 7 - 64bit)

How to use Email Tarantula


Step 6 Open the directory which you save the Email Tarantula. Then go to Crack folder and copy the Email Tarantula file

How to use Email Tarantula


Step 7 Paste the Email Tarantula file in the directory, C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows 7 - 64bit)

Click here

How to use Email Tarantula


Step 8 Tarantula. The software is now installed and you can start using Email

How to use Email Tarantula


Step 9 Click the Email Tarantula.

How to use Email Tarantula


Step 10 Input the keyword you want to search email and click SEARCH button. Example: electrical installer uae

How to use Email Tarantula


Step 11 All the emails being search will be displayed.

How to use Email Tarantula


Step 12 When it is finished searching, click SAVE button.

How to use Email Tarantula


Step 13 Theres a pop up asking, Do you want to save the URLs alongwith the Email?, click NO. DONE

Click here

How to filter Bad Emails

USING TEXT BOMBER

How to filter Bad Emails


Step 1 Download Text Bomber in SmartHomeBus website under Downloads (Softwares).

click here

How to filter Bad Emails


Step 2 After downloading extract the files.

click here

How to filter Bad Emails


Step 3 Go to the folder where you extracted the files. Click TextBomber

How to filter Bad Emails


Step 4 Click Open File(s). Then select the file you want to filter the emails.

How to filter Bad Emails


Step 5 Click Clean Duplicate Addresses.

How to filter Bad Emails


Step 6 Click Remove Bad Addresses.

How to filter Bad Emails


Step 7 After filtering bad emails, click Save File. Then choose the text file you filter. Save as type: Text File (*.txt)

How to filter Bad Emails

USING LIST MANAGER

How to filter Bad Emails


Step 1 Download the file List Manager in SmartHomeBus Website under Downloads (Softwares)

Click here

How to filter Bad Emails


Step 2 After downloading the file, extract the list manager
Click here

How to filter Bad Emails


Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

How to filter Bad Emails


Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

How to filter Bad Emails


Step 4 After finish installing List Manager. Open it. Go to Cleaning menu then Advanced..

How to filter Bad Emails


Step 5 Click Add (Domain Names to Remove) if you want to remove some specific domain names like .edu, .gov, youtube.com, etc

Click here

How to filter Bad Emails


Step 6 Click Add (Text to Remove) if you want to remove some specific text like subscriber, user, email, domain, abc, spam, etc.. Then press OK.

Click here

How to filter Bad Emails


Step 7 Click Open File, choose the file which you want to filter bad emails.

How to filter Bad Emails


Step 8 Once you open the file, click the Clean List

How to filter Bad Emails


Step 9 After cleaning the list of emails, click SAVE button. Replace the old one, and Save as type: Text files (*.txt) . Now the email list is filtered.

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 1 Open MS Word Office

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 2 Go to Mailings Tab

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 3 Compose you letter which you will blast

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 4 After you finish on your letter, go to Start Mail Merge, then click E-mail Messages

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 5 Then go Select Recipients, and click Use Existing List

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 6 Pop-up will come out. Go to the Directory where your collected emails are located. Click your email collected xls file.

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 7 Then Go to Finish & Merge. Click Send E-mail Messages

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 8 Merge to E-mail window will come out. Fill up the details. To: (which column in xls are the emails), Subject line: (Subject of your email) & Mail format: (HTML). Then click ok

How to Email Blast


USING MS WORD 2007 AND OUTLOOK
Step 9 It will automatically send to all the emails you have in the xls file using MS Outlook. DONE.

How to filter Bad Emails

USING MAILING LIST CONTROLLER

How to Email Blast


Step 1 Download in our website at http://www.smarthomebus.com under Downloads (Softwares)

Click here

How to Email Blast


Step 2 After downloading extract the file.

Click here

How to Email Blast


Step 3 Open the directory where you extracted it. Then install it.

Click here

How to Email Blast


Step 4 Click the Mailinglist Controller to start using it.

Click here

How to Email Blast


Step 5 Create New Member List

How to Email Blast


Step 6 Input the List Name and List Description based on your blasting then click Next

How to Email Blast


Step 7 Input the Email Address you will use. (Must not use company email). Then input the Name you want to use. (Name must be attractive)

How to Email Blast


Step 8 Input the smtp which you will use for blasting. Ex: mail.smarthomegroup.com, then click Test SMTP. It must be successful. Then click Next.

How to Email Blast


Step 9 Input the POP Server, Email from POP server and Password. Then click Next.

How to Email Blast


Step 10 Uncheck Enable Incoming Messages. Then click Next.

How to Email Blast


Step 11 Input your SMTP Server. Then click Next.

How to Email Blast


Step 12 Remain the default, check Managed List. Then click next.

How to Email Blast


Step 13 Then click Finish

How to Email Blast


Step 14 Check No, not at this time. Then click Finish

How to Email Blast


Step 15 On the Member Lists Tab you will see the lists of database emails. Click Home Automation which we configure earlier.

Click here

How to Email Blast


Step 16 Now we will import the emails we have harvested.

Click here

How to Email Blast


Step 17 Click Text. (This is the extension of your email database) There are some other options like xls or ms access. Then click Next

How to Email Blast


Step 18 Choose the text file email database you have. Click Open.

How to Email Blast


Step 19 Click Next.

How to Email Blast


Step 20 On Email, choose the email address. Then click Next

How to Email Blast


Step 21 Click Finish.

How to Email Blast


Step 22 Now the emails are imported.

How to Email Blast


Step 23 We will now compose the email letter that we need to blast. Go to Message Drafts, then New Message

How to Email Blast


Step 24 On List, choose Home Automation. Then input the Subject. Then type the letter you want to blast. Then click Send Message.

Click here

How to Email Blast


Step 25 Choose Yes.

Click here

How to Email Blast


Step 26 Click Send Message, it will start now sending emails. Just leave now your computer sending. It will take time.

How to Email Blast


Step 27 After sending. You can check the successful emails you sent, by going Sent Messages Tab. DONE.
Click here

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