Email Marketing 101
Email Marketing 101
Email Marketing 101
www.smarthomebus.com
The Basics
What is Email Marketing?
Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
The Basics
Email Marketing Objectives
PRIMARY OBJECTIVE:
To build database and maintain relationship with customers/subscribers.
SECONDARY OBJECTIVE:
To drive customers to SmartBus Products To increase product awareness and encourage trial of SmartBus Products
The Basics
Why Use Email Marketing?
1 Is less expensive Email lets you deliver your message to the people
It is a form of advertising
The Basics
Types of Email Marketing
1 2 3 4 5 6 Email newsletters Service Emails Press Releases
Surveys
Invitations Catalog Emails
Getting Started
Building an Email Address File
The first step in any email marketing strategy is to build an email file the fuel for your email marketing efforts. Gather emails by: Getting in your email address list in your contact list like MS Outlook Address Book. Using software like Email harvester/hunter/spider
Getting Started
Nurture the connection
You already have the connection with your customer by having their email address. Now, you have to update them by emailing latest news, new products, events (trainings and exhibitions), new catalogues and others.
Email Manager
Text Bomber List Manager
Email Tarantula
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