Professional Documents
Culture Documents
Chapter 22: Managing A Holistic Marketing Organization For The Long Run
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What Challenges Does A Company Face in Developing New Products and Services?
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What Factors Should A Company Review Before Deciding To Go Abroad?
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Chapter 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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Chapter 17: Designing and Managing Integrated Marketing Communications
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What Major Types of Marketing Intermediaries Occupy This Sector?
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How Do Consumers Process and Evaluate Prices?: Chapter 14: Developing Pricing Strategies and Programs
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