Shishan Ahmad

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By Harshitha.S and Imran Pasha

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Theories of Consumer Behaviour

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Prospect Theory and Liquidation Decisions

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Behavioral Finance in Brazil: Applying The Prospect Theory To Potential Investors

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Journal of Services Marketing: Article Information

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Consumer Attitude Metrics For Guiding Marketing Mix Decisions

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Impact of Anti Smoking Campaigns On Youth Impact of Anti Smoking Campaigns On Youth

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Consumer Behaviour Theory: 2.1 Introduc1 Ion

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Do Financial Professionals Behave According To Prospect Theory? An Experimental Study

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Coca Cola Decision Making

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Impact of Anti Smoking Campaigns On Youth Impact of Anti Smoking Campaigns On Youth

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