Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply fill out our form and you might get your answer in our next edition of #AskPPC!
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Ask A PPC: Should I Pause My Expanded Text Ads
Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign.
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
Ask A PPC: How Do I Get A Job At A PPC Agency
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
How And Why To Use Enhanced Conversions
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns.
How Much Should PPC Management Cost?
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.
How To Understand If A PPC Test Is A Failure
Understand success and fail signals, as well as how to establish them for your brand.
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
How Do Tracking Pixels Affect Site Speed? Ask The PPC
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
How Does Machine Learning Work in Paid Search Marketing?
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
How to Set up Profitable A/B Tests for PPC Success
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
How to Fix Disapproved Google Ads, Step by Step
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
How Do I Get My PPC Campaigns Ready for a Cookieless World?
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
How to Launch a National/International Google Ads Campaign the Right Way?
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
How to Use Audiences in Google Ads: Ask a PPC
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.