Personal Information
Organization / Workplace
Greater Seattle Area, Washington United States
Occupation
VP - B2B Demand Generation and Marketing Technology Practice
Industry
Technology / Software / Internet
Website
www.BrianHansford.com
About
B2B marketing leader with 20 years experience in marketing strategy, marketing technology, demand generation, and business development. I focus on developing and implementing demand generation strategies with customer engagement workflows that are powered by marketing automation and technology platforms.
My areas of specialization and notable success include developing demand generation strategies which include change management, business process design, and helping companies successfully implement a marketing tech stack that is the right fit based on business objectives and desired outcomes.
I enjoy building and leading teams of talented modern marketers who are acutely focused on ac...
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b2b marketing
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demand generation
marketing automation
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brian hansford
b2b strategy
marketing performance management
attribution
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seattle marketing
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b2b content
american marketing association
psama
lead scoring
sales operations
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content marketing
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machine learning
marketing operations
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