Selling to the Crowd 2009
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The document discusses how customer expectations have changed and are no longer just looking for products but complete experiences. It also discusses how consumer thinking now penetrates business-to-business relationships. The state of mind of customers is out of a company's control so knowledge about decision makers and influencers is important. During recessions, each dollar spent needs to be optimized. The document recommends using social media like blogs, podcasts, and communities to generate leads and improve sales through better customer insights and collaboration tools.
