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1

Apple Watch – Review
06.06.2015

2

Background…
• Used Apple Watch for 4
days. That was enough!
• Been lover of Apple
products since 2007.
• Been getting iPhone
upgrades without a miss.
• I hate notifications; disabled
all my iPhone notifications
(even before I got Apple
Watch).
• My two kids play a *lot*
with gadgets.
• I consider myself an early
adopter.
• I care less about the HW
specs and more about
overall UX.
• I never owned a Watch in
the last 10 years.
* All these are my personal opinions and nothing related to work – past, present or future.

3

Super Cool Things

4

• Overview: Date, Time,
Temperature, Activity Status,
Battery %, Time Zone, Next
Meeting are just a configuration
away.
• Security: Every time you take the
watch from your wrist, and wear it,
you got to enter a password.
People just cant steal your Watch.

5

• Simplicity : As with any other Apple
product, the Watch is simple and
ultra intuitive. If you are a iPhone
user you would find the Watch UX
to be just an extension and familiar.
• Elegance : Details are given much
care. The Watch has all the curves
it deserves both front and back.

6

• Activity: Move, Exercise and
Standup. Define your goals and
work towards that everyday.
• For fitness freaks, the dashboard
is just a tap away.
• Haptics works great to motivate
you to do more. Very subtle hint
(tap/vibration) on your wrist.

7

Activity Dashboard

8

Activity Dashboard from iPhone’s Watch App

9

• Glances
– A way to look at
the static data
that you care
about.
– You have a good
deal of
configuration on
this.

10

• Apps: It’s the eco-system of
wonderful apps. Some great
Apps are already built for the
Watch.
• Most are companion Apps and
data syncs from Phone to Watch.
• E.g. Browse through the pictures
from phone

11

• Glances
– A way to look at
the static data
that you care
about.
– You have a good
deal of
configuration on
this.

12

• Phone Contacts :
You can add your
Favorites and send
*simple* messages
and emoticons.
• Pretty good
interface and
experience with the
messages.

13

• Induction Charging : This is super
cool way to change any gadget
that I have seen till now.
• It’s a magnetic connector and
that’s it.

14

Pain Points

15

• iPhone Companion: Without
iPhone, Apple Watch is nothing
(in theory, that’s not bad but in
practice it sucks)
– The real cost is “iPhone+Watch”
• Notifications : As I turned off
most notifications, I couldn’t do
much with Watch for the most of
the day.

16

• Monochrome Screen: For $400+ would
I get only a monochrome screen? Most
expensive watches are colorful,
carefully crafted and Apple Watch does
not look like one.
• For the battery conservation, the
display is turned off until you raise it,
and that *looks like* my watch is not
working to others. It just looks weird
when someone is wearing a watch with
blank screen.

17

• Bluetooth :
– The most painful aspect of Apple
Watch.
– Watch looses Bluetooth for small
distances and after than its
practically *useless*.
– Many times it *doesn’t* reconnect
when I go to phone proximity.
– Because of the Bluetooth the iPhone
battery *drains* pretty quickly.

18

• Answering Phone:
– I answered twice and I looked like
an idiot doing that.
– The Watch speaker/mic are not
good enough and others felt my
like was choppy.
– If that was not meant to be used, it
should not be there.

19

• Hey… there is no fingerprint
sensor. So, you got to enter
password every time.
• As long as you are wearing the
watch, it knows you are using it.
Once you take it off, every
interaction needs a password.

20

• Mail : Just shows
the preview of the
email; For most
emails it points to
my iPhone.
• Apps : Most of the
Apps are built in a
way to show a
notification and
take you to iPhone.

21

• Each time I wore the watch, I
ALWAYS felt that it might fall.
• It just doesn’t *feel* as secure as
conventional watch strap.
• Note : Of course, this is the sport
Watch but not sure if I want to
spend more $s for a
conventional strap.

22

• The base version is “$436.91” in
CA after tax == The cost of any
scratch and accident.
• This issue mostly with
perception – I have huge
problems with iPhone and iPad
shatters so far. Apple Watch
becomes another one in the mix
that I should worry about.

23

• My 3 year old asked me if
there is a difference
between the Spiderman
watch he owns and what I
own?
• He couldn’t understand
that it could be a gadget
without having the ability
to play games.
• My 6 year old daughter
didn’t understand why
bought an expensive watch
when I could get a
Spiderman watch for $15 in
Target.

24

Summary
• Low Utility without iPhone
• Drains the iPhone battery
• Most tasks are still done on iPhone
• The price point is much higher for the utility
• Not trendy enough (for that price point)
• Forcing more interactions on Watch that are not
meaningful

More Related Content

Apple Watch Review

  • 1. Apple Watch – Review 06.06.2015
  • 2. Background… • Used Apple Watch for 4 days. That was enough! • Been lover of Apple products since 2007. • Been getting iPhone upgrades without a miss. • I hate notifications; disabled all my iPhone notifications (even before I got Apple Watch). • My two kids play a *lot* with gadgets. • I consider myself an early adopter. • I care less about the HW specs and more about overall UX. • I never owned a Watch in the last 10 years. * All these are my personal opinions and nothing related to work – past, present or future.
  • 4. • Overview: Date, Time, Temperature, Activity Status, Battery %, Time Zone, Next Meeting are just a configuration away. • Security: Every time you take the watch from your wrist, and wear it, you got to enter a password. People just cant steal your Watch.
  • 5. • Simplicity : As with any other Apple product, the Watch is simple and ultra intuitive. If you are a iPhone user you would find the Watch UX to be just an extension and familiar. • Elegance : Details are given much care. The Watch has all the curves it deserves both front and back.
  • 6. • Activity: Move, Exercise and Standup. Define your goals and work towards that everyday. • For fitness freaks, the dashboard is just a tap away. • Haptics works great to motivate you to do more. Very subtle hint (tap/vibration) on your wrist.
  • 8. Activity Dashboard from iPhone’s Watch App
  • 9. • Glances – A way to look at the static data that you care about. – You have a good deal of configuration on this.
  • 10. • Apps: It’s the eco-system of wonderful apps. Some great Apps are already built for the Watch. • Most are companion Apps and data syncs from Phone to Watch. • E.g. Browse through the pictures from phone
  • 11. • Glances – A way to look at the static data that you care about. – You have a good deal of configuration on this.
  • 12. • Phone Contacts : You can add your Favorites and send *simple* messages and emoticons. • Pretty good interface and experience with the messages.
  • 13. • Induction Charging : This is super cool way to change any gadget that I have seen till now. • It’s a magnetic connector and that’s it.
  • 15. • iPhone Companion: Without iPhone, Apple Watch is nothing (in theory, that’s not bad but in practice it sucks) – The real cost is “iPhone+Watch” • Notifications : As I turned off most notifications, I couldn’t do much with Watch for the most of the day.
  • 16. • Monochrome Screen: For $400+ would I get only a monochrome screen? Most expensive watches are colorful, carefully crafted and Apple Watch does not look like one. • For the battery conservation, the display is turned off until you raise it, and that *looks like* my watch is not working to others. It just looks weird when someone is wearing a watch with blank screen.
  • 17. • Bluetooth : – The most painful aspect of Apple Watch. – Watch looses Bluetooth for small distances and after than its practically *useless*. – Many times it *doesn’t* reconnect when I go to phone proximity. – Because of the Bluetooth the iPhone battery *drains* pretty quickly.
  • 18. • Answering Phone: – I answered twice and I looked like an idiot doing that. – The Watch speaker/mic are not good enough and others felt my like was choppy. – If that was not meant to be used, it should not be there.
  • 19. • Hey… there is no fingerprint sensor. So, you got to enter password every time. • As long as you are wearing the watch, it knows you are using it. Once you take it off, every interaction needs a password.
  • 20. • Mail : Just shows the preview of the email; For most emails it points to my iPhone. • Apps : Most of the Apps are built in a way to show a notification and take you to iPhone.
  • 21. • Each time I wore the watch, I ALWAYS felt that it might fall. • It just doesn’t *feel* as secure as conventional watch strap. • Note : Of course, this is the sport Watch but not sure if I want to spend more $s for a conventional strap.
  • 22. • The base version is “$436.91” in CA after tax == The cost of any scratch and accident. • This issue mostly with perception – I have huge problems with iPhone and iPad shatters so far. Apple Watch becomes another one in the mix that I should worry about.
  • 23. • My 3 year old asked me if there is a difference between the Spiderman watch he owns and what I own? • He couldn’t understand that it could be a gadget without having the ability to play games. • My 6 year old daughter didn’t understand why bought an expensive watch when I could get a Spiderman watch for $15 in Target.
  • 24. Summary • Low Utility without iPhone • Drains the iPhone battery • Most tasks are still done on iPhone • The price point is much higher for the utility • Not trendy enough (for that price point) • Forcing more interactions on Watch that are not meaningful