The Hispanic Consumer & Your Luxury Brand

If you own a luxury travel, lifestyle, or consumer goods business, your brand should DEFINITELY be connecting with the Hispanic community. Affluent Hispanics account for $500 MILLION dollars in spending power, are fiercely loyal, younger than non-Hispanics, and are heavy users of social media- especially Facebook, YouTube, and Twitter. Developing in language and in culture social media campaigns, digital media advertising, and digital marketing should prove both beneficial and financially rewarding for your business.Read less