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Today’s must-reads

Huge
Agency culture
‘We’re getting that Brooklyn energy back’ – Huge on finding its groove after IPG exit
The agency’s tech and creative chiefs tell The Drum how things are shaping up five months after their holding company exit.
Jennifer Faull
Deputy Editor, The Drum
Meta offices
Social Media
Why a trade war with China could punch a sizable hole in Zuckerberg’s growth engine
google office
Digital Marketing
Google halts third-party cookie crackdown – so now what?
Judge of the Day: Jessica Murphy of Hasbro
The Drum Awards
Judge of the Day: Hasbro’s Jessica Murphy, VP of The Drum Awards for Marketing jury
Man flexing
Ad of the Week
Ad of the Day: Young man flexes muscles to promote Apple’s ‘clean up’ tool
Tom Goodwin
Artificial Intelligence
As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum
AI for Drummies show all

Power up your AI strategy with our Buyer’s Guide for Drummies. This is your insider’s roadmap to the AI tools and practitioners transforming campaigns, supercharging creativity and making marketing more effective.

Robots gathering dust in a field
Opinion

Yes, AI will redefine marketing – but not the way you’d expect
Chat GPT
Artificial Intelligence

These are the biggest concerns holding back marketers’ adoption of AI
TaDa
Artificial Intelligence

Inside AB InBev’s surreal retargeting ads that are nothing like retargeting ads
AI semiconductor chip with neon effect on a tech circuit background, rendered in glowing lines with a blue and purple color palette
Artificial Intelligence

The AI for Drummies Buyer’s Guide: everything marketers need to know

Most popular right now

A mammoth being hunted by man
Opinion
How to make a pitch feel less like a mammoth hunt: 10 sharp tips you may ignore
A bird's eye view of Bogota, Colombia
Agency Advice
From São Paulo to Toronto, ad execs on the unsung creative centers of the Americas
Hermes logo
Social Media
TradewarTok: what Chinese factories’ claims about Hermès, Dior & Gucci mean for luxury brands
Beyonce
creative works
Beyoncé and Levi’s reimagine iconic 80s ‘Refrigerator’ ad

From our columnists

show all
Show me someone who says AI is game over for a profession, and I’ll show you someone who knows nothing about that industry and isn’t burdened by curiosity.
Tom Goodwin
Keynote speaker and consultant
TomGoodwin.co
Predicting the future right now is nearly impossible. Rather than trying to stick the proverbial jelly to the wall, perhaps we should all get used to the idea of being comfortable with being uncomfortable?
Gareth Davies
CEO
Leagas Delaney
I hope that as 2025 progresses, we will continue to see our work become more creative, inclusive, innovative, and infinitely more engaging. And if all else fails there’s always lunch.
Tanya Whitehouse
CEO
Elvis
World Creative Rankings 2025 show all

Discover the world’s most awarded creative people, companies and campaigns.

Miami
Creative thinking

The Drum’s 2025 agenda: Miami’s creative scene, new rankings & global marketing gamech...
LIAisons
Creative thinking

The Drum and LIA seek rising creative talent for career-defining opportunity in Vegas
Orange ad
World Creative Rankings

Marcel Paris on breaking barriers in women’s football for Orange

Dreamcaster
World Creative Rankings

How FCB New York brought basketball to visually impaired with world’s most awarded campa...

Latest creative work

show all
Stella ad
Stella Artois ‘Hiders Keepers’ by Ogilvy New York
Corona - Fisherman Stories
Corona ‘Fisherman Storytellers’ by Africa Creative
Zendaya in space
On ‘Zone Dreamers’
Stella Ad on billboard
Stella ‘Worth It’ by Grey London

Subscriber-only

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Nomi Leasure
My Creative Career
Nomi Leasure on creating brand experiences rooted in ‘feeling’
Kamran Asghar
How I Run My Agency
Media and creative still belong together says NY media agency boss Asghar
Dave Chase
My Creative Career
How Dave Chase styled the sound of Burberry
Mentos ad
Anatomy of an Ad
How BBH helped Mentos effervesce with explosive internet challenge
Ones to Watch 2025 show all

Your guide to the agencies to keep your eye on in 2025.

Wavemaker
Agency performance

Agencies to Watch 2025 part 5: featuring Droga5, Uncommon and Wavemaker
Ogilvy team
Agency performance

Agencies to Watch 2025 part 4: featuring Ogilvy UK, Monks and DDB Colombia
Edelman Canada at Cannes
Agency performance

Agencies to Watch 2025 part 3: featuring Area 23, David Madrid and Zulu Alpha Kilo
23red
Agency performance

Agencies to Watch 2025 part 2: featuring FCB, Mower and Whalar
How content creators stay engaged and avoid burnout
How content creators stay engaged and avoid burnout
In the fast-paced world of content creation, staying inspired without burning out is key to long-term success. Moderated by The Drum's Global Editor, Cameron Clarke, this panel from Web Summit Qatar brings together top creators to discuss their strategies for maintaining creativity, setting boundaries, and building sustainable workflows. Learn how to balance growth with well-being and keep your passion alive.
Featured video

Partner insights

find out more
RGA
Promoted
Beyond the logo: how to design a distinctive AI brand
3 cold coins on a table slightly overlapping
Open Mic
What the bitcoin price surge means for digital marketers in 2025
Photograph of Jessica Dudley
Opinion
4 ways programmatic machine learning is powering consumer app growth
ethereum gold coin with dollars in its reflection
Open Mic
Selling the dream: what crypto ads really communicate to their audience

Marketing

show all
Judge of the Day: Jessica Murphy of Hasbro
The Drum Awards
Judge of the Day: Hasbro’s Jessica Murphy, VP of The Drum Awards for Marketing jury
Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.
Richard Draycott
Associate Editor & VP Community, The Drum
google office
Digital Marketing
Google halts third-party cookie crackdown – so now what?
A swan on a lake
Opinion
Yet another black swan event? Maybe just get comfortable being uncomfortable
Judge of the Day: Wendy Duggan
The Drum Awards
Judge of the Day: Wendy Duggan, director of marketing at Primark
A gathering with Lemon Yellow marking its 20th anniversary
Opinion
AI might have the answers – but it’s humans who have the questions
Robots gathering dust in a field
Opinion
Yes, AI will redefine marketing – but not the way you’d expect

Agencies

show all
Huge
Agency culture
‘We’re getting that Brooklyn energy back’ – Huge on finding its groove after IPG exit
The agency’s tech and creative chiefs tell The Drum how things are shaping up five months after their holding company exit.
Jennifer Faull
Deputy Editor, The Drum
Sun through the clouds
Opinion
It’s not all bad in adland… 5 reasons to be cheerful right now
Frank the Shiba Inu
Agency culture
Sit, stay, strategize: how office pets can help bring the vibe
A bird's eye view of Bogota, Colombia
Agency Advice
From São Paulo to Toronto, ad execs on the unsung creative centers of the Americas
Omnicom
Agency leadership
‘Nonsense fed by competitors’: Omnicom shuts down talk of losing clients in IPG merger
Arthur Sadoun
Agency performance
Sadoun says clients ‘cautious but combative’ and tariffs won’t derail Publicis momentum

Creativity

show all
Man flexing
Ad of the Week
Ad of the Day: Young man flexes muscles to promote Apple’s ‘clean up’ tool
The work is from the tech giant’s dedicated agency TBWA\Media Arts Lab and award-winning director, Andreas Nilsson.
Amy Houston
Senior Reporter, The Drum
Will Ferrell
Creative work
Will Ferrell reimagines Fleetwood Mac for PayPal as ‘greatest singer of all time’
Weetabix ad
creative works
The humble ellipsis has had a Weetabix makeover in bold OOH campaign
Hard Rock Bet
Creative work
Hard Rock Bet’s offbeat mockumentary marks ‘Jackpot Season’
Stella ad
creative works
Stella Artois encourages drinkers to hide its beers and keep them for themselves
The New Yorker
Ad of the Day
Ad of the Day: The New Yorker celebrates centenary with look back at 100 years of covers

Media

show all
Google HQ
Digital Marketing
Will Google be forced to sell Chrome? What you need to know as search trial gets underway
Google logo
Adtech & martech
Google adtech monopoly ruling explained: 10 things you need to know
Andrew Casale
Adtech
‘A turning point for adtech’: Index Exchange CEO on why Google ruling changes everything
Claudine Collins on The Apprentice
Opinion
Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media
Gem
Opinion
The Irish Times Group’s Gemma Kelleher on the moving goalposts of media in 2025
Influencers
Opinion
We hold influencers to an impossible standard. It is unsustainable
Kamran Asghar
How I Run My Agency
Media and creative still belong together says NY media agency boss Asghar
Katie-Vanneck Smith
Opinion
‘Human-created content must be protected and valued’: Hearst UK’s Katie Vanneck-Smith

The Drum TV

show all

Marketing

Exploring innovation, community, and brand building on TikTok

Technology

A parents platform

Marketing

Pinterest Predicts 2025

Technology

From tool to teammate: building the Gen AI-ready marketing team

Tech

show all
Meta offices
Social Media
Why a trade war with China could punch a sizable hole in Zuckerberg’s growth engine
Google HQ
Digital Marketing
Will Google be forced to sell Chrome? What you need to know as search trial gets underway
Robots gathering dust in a field
Opinion
Yes, AI will redefine marketing – but not the way you’d expect
RGA
Promoted
Beyond the logo: how to design a distinctive AI brand
Google search web page
Adtech & martech
Google’s adtech empire under fire as industry leaders predict lasting disruption
Meta Signage Logo on Top of Glass Building
Social Media
Meta’s day in court: could the FTC trial break the internet’s center of gravity?
New York’s Appellate Division, First Judicial Department
Artificial Intelligence
AI shows up in court with a deepfake smile and a sweater
3 cold coins on a table slightly overlapping
Open Mic
What the bitcoin price surge means for digital marketers in 2025

Open Mic

show all

Experts share their insights on our fast-changing industry.

Remerge
‘Cost per re-engagement’ goals may be killing your app’s retargeting efforts
AdsWizz
Why smart marketers are doubling down on digital audio
adWMG
How to drive user growth for console and PC games
Emota
Experiential marketing and the curious case of the emission omissions
Sunday Treat
Great content deserves great clients – let’s talk business (development)
The Digital Voice™
Why curation is the smart approach for independent agencies
Keen Decision Systems
What is ROAS and why are we still talking about it?
The Digital Voice™
Q&A: how trading efficiency and AI will drive the programmatic roadmap

The Drum Recommends

show all

Read these insights from agencies recommended by The Drum.

A wrist wearing a smart watch
The Drum Network
Healthcare marketers must use data ethically
Healthcare is advancing at a rapid pace. Angelica English of Team Lewis explains how marketers can take advantage of the change – and avoid pitfalls.
Angelica English
Managing Director, Team Lewis
A stand-up comedian at a comedy event run by Specsavers
The Drum Network
Would healthcare marketing benefit from a sense of humor transplant?
Pink and white pills with smiling faces
The Drum Network
Experiential is a great way for healthcare marketers to engage younger audiences
A pictoral representation of joined data points
The Drum Network
Pharma’s got data. But is it using it properly?
A medical practitioner photographs a patient's leg using an ipad
The Drum Network
Medtech brands must work hard to build trust in an age of misinformation
A doctor treats a patient
The Drum Network
Technology might improve patient experience, but let’s not lose the human touch
A bag of Cheetos printed with the 'other hand' font
The Drum Network
How creating a font for Cheetos showed that imperfect design is sometimes best
An eraser against a white background
The Drum Network
Think you’re hacking the algorithm? You might be erasing your brand instead
A smashed hole in thickened glass
The Drum Network
The science of impact: how AI and neuroscience are redefining content production

The Responsible Marketing Hub

find out more

Content created in partnership with Google

Man working on computer reviewing analytics
Promoted
The difference between advertisers who win & those who don’t is great measurement
4 people sitting on a stage at The Drum Predictions event
Promoted
3 ways marketing leaders can prove that marketing is a growth engine in 2025
Two people talking
Promoted
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Two people sat at desk
Promoted
4 ‘non-negotiables’ for UK advertisers to start 2025 with the foundations for growth