Best Channel Management Software
Channel Management software facilitates indirect sales by providing tools to manage third-party marketing. It is marketing automation applied to channels and is also known as through-channel marketing automation or distributed marketing. It enables brands to connect with their channel partners, offering customizable content experiences and co-op advertising management, empowering channel partners to support a company’s marketing activities and assets. It helps communicate the value of your products and services to your channel partners and through...
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SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through tools and reports to help optimize and generate mo…
Channelyze is cloud-based partner relationship management (PRM) software that simplifies the process of managing partners, helps vendors grow their sales channel and drives partner experience.
It helps software and hardware vendors increase their reach into markets by providing a…
Bookz Pro tackles several key challenges faced by Amazon book resellers. It addresses the issue of manual inventory management by providing a rapid inventory listing tool (Lister), which enables sellers to add new products quickly and efficiently.
Secondly, Bookz Pro automates pricing adjustments through Repricer, ensuring that sellers remain competitive in the marketplace without constant manual intervention. This feature helps optimize pricing strategi…
PartnerStack is a partnerships platform and network built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.
The vendor states companies like Apollo, Webflow and Monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to drive their partners' success. They further state that in the past year alone, partners in the…
Partnerplace is a dynamic PRM (Partner Relationship Management) platform for the IT industry, featuring white-label capabilities so any user's partners feel right at home surrounded by a brand's familiar colors, domain and logo.
Partnerplace also includes tools to foster collaboration, from taunting partners with potential commissions available for the takin…
Jungle Scout is a platform for selling on Amazon, from the company of the same name in Austin, TX. Founded in 2015 as an Amazon product research tool, Jungle Scout today features a suite of business management solutions and market intelligence to help entrepreneurs and brands manage…
Zentail is a commerce operations management (COM) platform that aims to simplify ecommerce. Features include PIM technology, listing, repricing, inventory management, supply chain and order manageme…
A data feeds management and optimisation solution providing real-time analytics and optimisation system used to monitor and improve ROI across shopping channels and social networks.
FrigginYeah! is an ecommerce price monitoring solution for brands, from the small company of the same name in Manhattan Beach, California. The solution helps to stop unauthorized sellers' operations, identify Minimum Advertised Price (MAP) violators no matter what platform, as well…
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…
Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…
Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.
PIMworks, from Mobius Knowledge Services headquartered in Chennai, helps syndicate product data into multiple channels, unify data from excel sheets and ERP systems into a centralized repository, and handle real-time workflows, to enhance the overall user experience.
Sellesta is a suite of AI-powered tools that helps businesses enhance their sales on e-commerce marketplaces and webshops. With Sellesta, businesses can optimize their product pages to secure higher conversion rates, boost their ads performance, and gain access to marketing insights like their competitors’ best practices. For marketplaces, Sellesta validates and helps improve content throug…
pharosIQ, a provider of “intent-to-purchase” lead generation, provides insights and demand for B2B sales and marketing, and turns intelligence into engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with in-market-buyers globally.
Feedonomics is a full-service product feed platform that enables users to publish optimized product listings on ad channels and marketplaces, such as Google Shopping, Facebook, Amazon, eBay, and Walmart. It is a BigCommerce product since being acquired in 2021.
Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
Brightpearl’s retail operations platform is designed to handle peak trading, inte…
Learn More About Channel Management Software
What is Channel Management Software?
Channel Management software facilitates indirect sales by providing tools to manage third-party marketing. It is marketing automation applied to channels and is also known as through-channel marketing automation or distributed marketing. It enables brands to connect with their channel partners, offering customizable content experiences and co-op advertising management, empowering channel partners to support a company’s marketing activities and assets. It helps communicate the value of your products and services to your channel partners and through your channel partners. Channel Marketing Automation (TCMA) software helps to streamline marketing workflows by automating marketing processes.
Closely related, Partner Relationship Management (PRM) software establishes portals to communicate and exchange information and content between a company and its partners. This helps streamline workflows further and optimizes partner relationships. PRM software is leveraged to provide a more effective approach to channel marketing.
Most channel management software supports integration with an organization’s CRM and ERP systems. CRM software vendors are increasingly incorporating channel management software features into their products.
Major users of channel management software include manufacturing, financial services, technology, education, and healthcare companies. Cloud-based, SaaS implementations are becoming the dominant deployment model. Many vendors now provide mobile access to channel management functions.
Channel Management Software Features
Channel Management software often includes a wide range of features:
- Campaign Management
- Co-Op Advertising
- Multiple Channel Configurations
- Through-partner model
- To-partner model
- With-partner model
- Channel Analytics / Marketing Metrics / Reporting
- Content Management and Sharing
- Incentive Management
- Social Promotion
- Inventory Control
- Lead Management
- Order Management
- Partner Management
- Pipeline Management
Channel Management Software Comparison
Key points to consider when purchasing channel marketing management software include:
- Partner Readiness – Can your downstream partners readily leverage your solution? Each distribution channel will have different technological capabilities and varying degrees of readiness and willingness to adopt new technologies. Some capabilities such as showcasing your products should be easy to implement, others such as integrated campaigns may only be supported by your more sophisticated partners.
- Marketing Channel Strategies – Are you a B2B or B2C business, or both? These require different marketing channel strategies. Evaluate the product features to ensure they readily address the needs of your specific market.
- Integrations – Do you need to integrate this software with existing systems such as PRM, CRM, or ERP? Make sure the channel marketing management platform you invest in can easily integrate with the other systems of record you already use.
Pricing Information
There are two main pricing models channel marketing management vendors use: perpetual license and subscription.
The older, more traditional perpetual license model is common with on-premises deployments. It involves paying an upfront fee for a license to own the software. The cost of one-time licensing fees can range from $2,000 to over $24,000 for basic installations.
The subscription pricing model is commonly used for SaaS applications. Vendors typically charge by the employee or per user, per month. Prices for subscription plans can start as low as $30 a month and range up to $295 a month or more.
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Frequently Asked Questions
What does channel marketing management software do?
What are the benefits of using channel marketing management software?
Benefits of using channel marketing management software include:
- Increased Revenue
- Customers can connect and purchase through their preferred channels
- Increased customer engagement
- Higher conversion rates
- Reduced customer acquisition costs
- More Consistent Branding
- Better alignment with brand messaging across all partner channels
- Better communicate the value of your products and services to your partners and customers
- Improved inventory management
- Improved customer account management
What are the best channel marketing management software products?
Here are some of the more popular channel marketing management software products: