Name: A Deep Dive into the First Social Listening Assistant Powered by ChatGPT
Uploaded: 2023-05-24T09:49:24.000Z
Duration: 1 h 3 min 39 s
Description: A Deep Dive into the First Social Listening Assistant Powered by ChatGPT

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

File Sharing

File Sync

Objectives and Key Results (OKR)

Risk Management

Visual Collaboration

Enterprise

Accounting

Crypto Tax

FinTech

Payment Gateway

Spend Management

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Authorization

Business Internet Service Providers (ISPs)

Cloud Storage

Compliance Consulting

Data Science

Distributed Denial of Service (DDoS) Protection

Fraud Detection

IT Service Management (ITSM)

IT Service Providers

In-Memory Databases

Integration Platform as a Service (iPaaS)

Intranet

IoT Security

Network Performance Monitoring

Remote Monitoring and Management

Session Border Controllers

Technology Scouting Software

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Marketing Automation

Product Sampling

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales

Certificate Lifecycle Management

Security

Automotive

Estate Planning

Forestry

Home Health Care

Legal Research

Medical Billing

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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Social Suite by Reputation.com

Reputation.com, Inc

Mention

Social Mention

uberVu (discontinued)

Netvibes

Dassault Systemes

Slack

Freshdesk

Zendesk Suite

Creatio

Telegram

Usedesk

HubSpot CRM

### Social Media Monitoring
Users generally praise YouScan's social media monitoring capabilities for their accuracy in detecting relevant mentions on the internet, comprehensive data analysis functions, user-friendly interface, and excellent customer support service. Many users recommend YouScan for its simplicity and effectiveness in tracking online campaigns and brand mentions across various social media platforms. The platform's ability to provide real-time information, facilitate quick decision-making, and offer valuable insights into brand performance makes it a preferred choice for businesses seeking efficient social media monitoring solutions.

### Social Listening Strategies
Users consistently praise YouScan's social media listening capabilities, particularly highlighting the platform's strong emphasis on social listening strategies. Reviewers appreciate the tool's ability to provide in-depth insights into user feedback, competitor performance analysis, and sentiment detection. The consensus among users is that YouScan's social listening strategies play a vital role in enhancing brand monitoring and gathering valuable customer insights.

### Media Coverage Tracking
Users consistently highlight YouScan's media coverage tracking as a standout feature, praising its comprehensive reach across various online platforms. The tool's ability to monitor a wide array of sources, including social media channels like Facebook, Twitter, Instagram, YouTube, and emerging platforms like TikTok, has garnered positive feedback. Additionally, users appreciate the tool's continuous improvements in data coverage, particularly in areas such as visual insights and sentiment analysis. Despite some minor concerns about irrelevant data columns and initial setup configurations, overall sentiment leans towards the effectiveness and reliability of YouScan's media coverage tracking capabilities.

### Data Collection and Analysis
Users generally praise YouScan's robust data collection and analysis capabilities. The platform's efficient data collection process quickly gathers mentions from various sources across the web, providing users with a comprehensive overview and essential metrics in real-time. Additionally, the system's advanced analytics and reporting features offer users the flexibility to customize their data analysis, creating tailored dashboards and reports to suit their specific needs. Despite occasional challenges in setting up categories and outlets for analysis, users appreciate the system's historical data capabilities, enabling retrospective and long-term media analysis. The availability of pre-existing categories, custom tags, and automation rules further enhance the data visualization and export functionalities within YouScan's Analytics section. While users acknowledge the initial setup complexity, the supportive customer care service and continuous improvements in data analysis technology contribute to a positive overall user experience with YouScan's data collection and analysis tools.

### Reporting and Dashboards
User sentiment regarding reporting and dashboards in YouScan is predominantly positive, with many users highlighting the platform's robust capabilities in generating insightful reports and creating customizable dashboards. Customers appreciate the ease of use and efficiency in monitoring brand mentions across various sources, as well as the ability to extract valuable insights from the data presented in the dashboards. Some users have suggested minor improvements such as the need for more complex report templates and enhanced features for author identification within the reports. Despite these minor suggestions, overall feedback indicates that YouScan's reporting and dashboards feature set is well-received and contributes significantly to enhancing brand monitoring and analysis processes.

### Multi-Platform Integration
Users appreciate YouScan's robust multi-platform integration capabilities, particularly its extensive coverage of sources like Telegram, Twitter, TikTok, Facebook, Instagram, and YouTube. The platform's ability to gather data from diverse channels and provide real-time insights across various social media platforms has garnered positive feedback from users. Despite some minor limitations, such as occasional delays in collecting mentions from certain platforms, overall sentiment towards YouScan's multi-platform integration remains largely positive among reviewers.

### Brand Reputation Management
Users consistently praise YouScan for its effective brand reputation management capabilities. They highlight the platform's ability to track brand mentions, analyze sentiment, and proactively address any negative feedback. Users appreciate how YouScan helps them maintain a positive brand image online by swiftly responding to significant mentions across various platforms. The platform's automation features and intelligent functions streamline the brand monitoring process, allowing users to efficiently manage their brand's reputation and promptly address any potential crises.

### Sentiment Analysis
Users consistently highlight YouScan's sentiment analysis as a standout feature, praising its accuracy in identifying positive, negative, and neutral sentiments across various languages. While some users acknowledge occasional inaccuracies, they appreciate the platform's continuous improvement efforts in enhancing sentiment analysis technology. The majority of reviewers find YouScan's sentiment analysis to be a valuable tool for monitoring brand reputation and addressing potential issues proactively.

### Competitive Intelligence
User feedback consistently highlights YouScan's competitive intelligence capabilities as a standout feature. Users appreciate the platform's ability to track competitors effectively, providing valuable insights into market trends and customer perceptions. The tool's competitive analysis functionality is praised for its user-friendly interface and customizable dashboards, allowing businesses to make informed decisions based on real-time data. Despite some initial learning curve with the platform's architecture, users find that once mastered, YouScan's competitive intelligence tools offer a comprehensive solution for monitoring competitors and enhancing brand strategies.

### Audience Insights
Users consistently highlight YouScan's audience insights feature as a standout aspect of the platform. They appreciate the depth and accuracy of the audience data provided, enabling them to tailor their strategies effectively. While some users express a desire for more automated metrics to measure authors and influencers, overall, the sentiment towards YouScan's audience insights remains positive. The tool's ability to uncover valuable insights about audience demographics, interests, and influencers is widely acknowledged as a key asset for enhancing marketing strategies and decision-making processes.

### Influencer Tracking
Users consistently praise YouScan's influencer tracking functionality for its ability to identify and connect with relevant influencers, amplifying brand reach and impact. The platform's feature, 'Authors,' effectively sorts influencers by engagement, providing valuable insights for influencer campaigns. Additionally, users appreciate the ease of use and major analytics capability of YouScan in segmenting data by demographic, geo, and sources for influencer tracking purposes.

### Trend Analysis
Users across various industries consistently praise YouScan's trend analysis capabilities. The general consensus among reviewers is that YouScan excels in providing valuable insights into emerging trends, market shifts, and customer preferences. Users appreciate the platform's ability to analyze trends across different sectors and its capacity to identify key patterns and developments. The trend analysis feature is highlighted as a valuable tool for informing strategic decision-making, content planning, and staying ahead of the curve in a rapidly evolving digital landscape. Additionally, users find the trend analysis functionality to be user-friendly, comprehensive, and instrumental in guiding marketing strategies and brand positioning efforts.

### Customer Feedback and Support
Users unanimously praise YouScan's exceptional customer feedback and support features. They highlight the platform's prompt and effective customer care service, noting that the support team is always available to address queries and provide solutions. Customers appreciate the personalized assistance they receive, emphasizing the team's knowledge and willingness to go the extra mile to ensure satisfaction. Additionally, users value the platform's ability to help them track and respond to customer feedback in a timely manner, ultimately leading to improved brand reputation and customer relations.

### Marketing Analytics
Users consistently praise YouScan for its robust marketing analytics capabilities, highlighting its ability to provide valuable insights for marketing teams. The platform's features like trend analysis, influencer identification, and sentiment analysis are lauded for empowering users to make data-driven decisions and optimize marketing strategies effectively. Additionally, users appreciate YouScan's image recognition technology, which enhances brand reach analysis and aids in testing marketing hypotheses. The tool's comprehensive analytical tools and AI-based functions are commended for streamlining marketing campaign performance analytics and boosting productivity through automation.

### Campaign Management
Users generally praise YouScan for its effective campaign management capabilities. Reviewers appreciate the platform's ability to track brand mentions, react to negative situations swiftly, and systemize brand control on social media platforms. They highlight the convenience of real-time tracking of PR campaigns and the platform's notification system for negative trends related to brands. Users find YouScan valuable for influencer marketing, trend detection, and monitoring campaign results. The sentiment is largely positive towards YouScan's campaign management features, with users emphasizing its role in brand health tracking, customer perception analysis, and quick decision-making based on data insights.

Users of YouScan have reported that the platform has significantly improved their ability to monitor and analyze mentions of important political messages or government institutions. This has allowed them to work more promptly in their daily communication, respond in a timely manner to fake news, and build more adequate communication strategies. YouScan's simple interface and easy-to-use features have saved analysts hours of work, giving users an opportunity to make lower or deeper researches with the same toolkit. 

Marketing teams have also found YouScan incredibly valuable for detecting what's trending among their audience, planning their strategy, and monitoring campaign results. The platform provides an opportunity to conduct competitive analysis and detect major trends among brands. Additionally, YouScan helps businesses collect relevant customer feedback, track social media influencers, and monitor their social media presence. This has helped improve their positioning strategy and develop customer loyalty programs. Overall, YouScan is a versatile platform that offers an advanced social media monitoring system that users are fully satisfied with and find incredibly helpful in solving key business problems related to social media analytics and brand reputation consulting.

Comprehensive Platform: Users find YouScan to be a comprehensive platform that fulfills various objectives simultaneously, making it a valuable tool for multiple departments within an organization. Several reviewers have praised the ability of YouScan to offer all required features in one place.

Powerful Image Recognition: The image recognition module of YouScan is particularly powerful and user-friendly, with impressive accuracy in detecting brand mentions and visual analytics. Many users have appreciated this standout feature and its potential to identify customers based on demographics and monitor logos in visual content such as Instagram.

Intuitive User Interface: The user interface of YouScan is intuitive and visually well-designed, making it easy for beginners to use the tool. A significant number of reviewers have noted the simplicity and clarity of the interface as a major advantage, allowing new team members to quickly become proficient with the software.

High Pricing: Some users have consistently felt that the pricing of YouScan is too high, particularly for smaller companies or NGOs. A number of reviewers have expressed concerns about the cost and feel like it should be more accessible to businesses with a lower budget.

Limited Search String Character Limit: For some users, the character limit when building a search string has been a challenge as they find it difficult to conduct complex research within this limit. This issue has been mentioned by several reviewers who require more flexibility in their searches.

Unclear Pricing Page: The pricing page on YouScan's website has not been updated and monthly subscriptions have been discontinued which can cause confusion for potential customers. Some users have expressed difficulties understanding the pricing model due to changes made in recent years.

STARTER 3 – Ideal for SMBs and Startups

UNLIMITED PLANS – Best for Brands and Agencies

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.

A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.

Customers are large, particularly French, brands.

Synthesio

Standard

Professional

Agency

Agency Plus

Zoho Social

YouScan

At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. 

Tools are distinguished by the social channels covered and number of languages supported.

Social Media Monitoring

YouScan's Product Updates - Q1 2021

YouScan's Product Updates

<a href="https://www.insightplatforms.com/link/youscan/" target="_blank" rel="noopener">YouScan</a> is an AI-powered social listening platform that allows brands, agencies and startups to analyze consumer opinions on social media platforms to find vital insights and manage brand reputation. The platform offers text, image, and audience analysis, trend detection, smart alerts, and recently launched Insights Copilot, an intelligent social media listening assistant powered by ChatGPT. YouScan serves 400+ clients worldwide, including renowned brands and agencies such as Nestle, L’Oreal, PepsiCo, Coca-Cola, Samsung, McDonald’s, UNICEF, Listen&amp;Learn, M&amp;C Saatchi, Havas Media, and Publicis Groupe. YouScan helps marketers, researchers, CX experts, and PR pros fully understand their customers by providing insights into: 1. What they sayWith powerful text analysis capabilities, including Insights Copilot – the first social listening assistant powered by ChatGPT, understanding consumers’ opinions about brands, competitors, and events becomes effortless. 2. What they doPlatform’s Visual Insights delves into social media images, providing analysis on real-life interactions between people and brands or products. This encompasses brand logo identification and automated reports with visual content analysis. 3. Who they areAudience Insights assists in understanding the demographics, interests, and occupations of people engaged in discussions about brands and various topics across social media platforms. Industry experts recognize YouScan as a leading player in the market. Gartner named the product a “Cool AI Vendor for Marketing”, while the MarkTech Breakthrough Awards several times recognized us as the “Best Social Media Monitoring Software“. Founded in Kyiv, YouScan has evolved into a distributed team with offices in Ukraine, Portugal, Germany, Austria, Poland, Netherlands, Cyprus, Argentina, Brazil and Mexico.

Discovering what customers think with YouScan

Discover what your customers think with YouScan!

Get a 7-day free demo: https://youscan.io/demo

A Deep Dive into the First Social Listening Assistant Powered by ChatGPT

YouScan presents the first social media listening assistant powered by ChatGPT to find qualitative insights from millions of online conversations.

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