2019 | VIP Media

14 Oct 2019

Maximize Your Instagram to Grow Your Brand

Instagram is one of the powerful social media platforms nowadays. It has more than 500 million daily active users that serve as a great target market. If you are aiming to grow your brand, you can showcase your products and services through sharing photos, stories, and videos. Instagram being more curated than Facebook; it is a place where people capture every significant event in their life.

People usually go to Instagram to check new trends, follow a celebrity or particular influencers on new products, methods, and anything under the sun that interests the person. Instagram works exactly for businesses with something to showcase. Whatever products or services you provide, if you can post a good photo with good content, you are likely to get a market.

Instagram as Brand Awareness

Instagram is well-known as the critical stage for brand awareness because it is highly visual and image forward. Instagram favors images first, providing a calmer, more authentic user experience that does not mesh well with a hard-selling experience. Instagram is an excellent place to develop a brand, followed by posting engaging content that will catch the curiosity of the people.

Instagrammable Photos and Good Content

If you want to see any success on Instagram, a high-quality photo is a must. Even if you think your product is not that cool or exciting. A high-quality photo can still catch their attention and make them know more about you. A video is equally engaging if you are providing services. The initial action in strengthening your brand is getting eyes on your Instagram account and focus on quality content.

Be the Influencer

You need to balance the content you are posting. One effective way of getting followers is to post your product with a personal touch. Add in posts that are authentic, appealing, fascinating, and something that they can relate to. For example, if you are a mother, and selling baby clothes, you can post some pictures or videos about your kids while wearing some of the clothes you sell. That is a great way to vary what you are posting about, while still staying true to your brand.

Connect With Your Audience

If you want to develop your brand on Instagram, people need to see your social media presence. Instagram users are very active and will notice and like the posts they can relate to.

Reach out to influencers by commenting on their photos, and follow the companies that were tagged.
Do not hesitate to direct message them for potential partnerships.
Increase engagement by asking questions or creating a poll, and produce exciting content and ask your followers to share their own stories.

The more you engage with your followers, the more likely they are to engage with you, which will help increase your brand awareness.

https://www.youtube.com/watch?v=o_q02EtWsUc…

3 Aug 2019

Three Marketing Strategies for Your Blog

Blogging might be more a hobby than a profession, these days. One of the many reasons is that people tend to choose social media to read the content. However, if you are among those who are passionate about writing, nothing will stop you, not even the declining number of avid readers.

Besides, you can actually integrate your content with the current trend of content marketing. For example, you can hire an SEO agency to help you appear on Google’s front pages. However, there are also other strategies that you must apply to your creative process. We’ve wrapped all the essentials into these three strategies:

Make Your Content Relevant to the Latest Issue

When you want to reach more readers, you must think like them. And one of the many traits they have is to seek information that still links to the latest issue. For example, by the time this article is written, Greta Thunberg has been the hottest news in the eco-activism world. Let’s say your blog is about the least popular niche in the world, philosophy. Your content can be more relevant to the mass if you approach Thunberg’s topic from the philosophical perspective.

Therefore, you can’t just be a specialized creator whose only knowledge is limited to your niche. You need to follow up issues beyond your expertise and connect the dots.

Add More Formats to Your Content

Internet users are actually information seekers. If they are curious about a particular subject, they’ll pick the piece of information that is presented in the most convenient format, visual media.

However, long details can’t fit well in videos or pictures. And there is where your blogging activity becomes relevant to their demand.

If there are only words in your content, then the time has come for you to add more formats into it. For example, you can add YouTube videos, collaborate with social media influencers, or you can form a discussion group. Do not be a passive content creator!

Make Your Way to the Mainstream Platforms

Each niche has its own mainstream platforms. Let’s use the previous scenario, where you are a blogger with philosophy niche. In this instance, you should aim at getting your works featured in local academic journals, newspaper, or popular information portals. Collaborating with YouTube creators of the related niche can also contribute to your blog’s stats.

Therefore, the main idea here is to expand the scope of your blog’s content. The more you connect with other people, the more audience you can reach. Besides, insights are not miracles. They often come from real things that surround you. And this is one way to realize the concept of organic marketing in the digital industry.…

25 Jul 2019

Factors to Consider When Hiring a Digital Marketing Firm

In this day and age, the internet is a vital part of human life. In business, the internet is even more critical than ever. Nowadays, the internet is where you can find millions of prospective customers looking for your products or services. That has prompted the most business owner to construct websites for their companies. How do you reach a big clientele? The best way to do so is by hiring a reliable digital marketing service provider.

Hiring a professional digital marketing firm can as well help in promoting your brand. In general, a digital marketing firm can help you to increase your brand and product awareness to the masses for more profits. Running a business will always require marketing, and digital marketing is one of the most effective ways to promote your venture.

Otherwise, you may end up spending a lot of money without the required results. It is, therefore, essential to take note of things that make a digital marketing firm great. Here are the factors to consider when hiring a digital marketing firm.

Your Marketing Goals

The first thing to consider before hiring a digital marketing agency is your goal. What do you want to achieve with the digital promotions? Once you have the answer to this question, you will be able to approach the right kind of people that will help you achieve your goals. Different digital marketing firms have varying approaches and specializations. Therefore, know your target audience and the general goals; you will be able to partner with the right type of people.

Services Offered

You need to know what they offer. You do not agree on a deal that you are not even sure of what is going to be done. You must always take a look at their packages and assess the kind of services they offer to their clients. Do not choose marketing services if they are not viable and achievable. A full-service digital marketing firm can always offer every type of promotion that any business needs. You need to partner with a digital marketing agency that has all kinds of marketing services.

Industry Experience

The marketing industry is always evolving, and new techniques are still being induced in the market. It is always satisfying to find a digital marketing agency that is experienced and acquainted with the trends in this sphere. Essentially, it is worthy to go to an experienced firm in the marketing industry. An agency that has been around for some time can know the marketing strategy that suits your needs.

Agency Size

Another important factor is the size of the firm. Ask yourself; is it able to handle your business brand properly? Do they have the capacity to execute what they plan to do to market your business? Do they have enough personnel for the job? What is the quality of the people who are going to handle your business promotional campaigns? Therefore, choose a marketing agency that is sizable enough to promote your brand within the stipulated period.…

6 Feb 2019

How to Rank Your Website on the Search Engine

Ranking your page on the search engine is the best way to grow your business. Unfortunately, it is not as easy as it seems. You need to implement SEO strategies in your business.

SEO experts are skilled and experienced in SEO and they will help you in implementing strategies that will grow your business. When it comes to ranking your website, there are various things that you can do. Here are some actions to take to rank your business top in the search engine:

Good Quality Content

The kind of content that you publish on your website should be of the highest quality. Do not compromise on the quality that you give your readers. Give your readers the best quality content and you will be surprised at how that can improve your search engine ranking.

Always offer readers information that is useful and relevant. Do not waste time posting information that does not relate to your blog.

Website Layout and Design

Web design and layout is important for web owners. You need to make sure that you get a website with a good layout and design. People love a website that is easy to use. Take a look at your website and determine what other people think about it.

If you feel that your website is not user-friendly, make sure that you look for a way to change that. A SEO expert can help you in coming up with a user-friendly layout and web design.

Use Images and Other Media

Using images and other media is one of the ways of ranking your website. Today the use of plain text does not work anymore. You need to make sure that you go the extra mile and get images. Clients are visual, and they need to see pictures in your site.

Videos are also good because they help to enhance user engagement. Many people prefer to watch videos than reading. It will be nice to offer your readers detailed videos once in a while.

Off-page SEO

Off-page SEO is also good for your website. You need to make sure that you get some good quality backlinks for your site.

Having the right backlinks will help you to have a good search engine ranking. You need to rank well on the search engine to grow your business.…