It’s 2021, the customers aren’t coming in as many as they used to, and old marketing tricks are not working out anymore for your roofing business. Well, maybe it’s time you try out this idea. And start pumping those rookie numbers up! Even though being a roofing contractor is a highly lucrative job, it won’t do you any good if you can’t attract customers to your doors. So, let us help you with these marketing tips to make your business the hottest in the area!
Get SEO Services to Work on Your Website
Customers are relying on technology and the internet a lot these days, and it is something you should adapt if you want to keep your roofing business floating. Here’s how people search for businesses to fulfill their needs:
- Open Google or any other search engine
- Type in the keywords relating to their needs (Ex: Ice Cream Store in Boston)
- Click on the first business website they see on the result page
Now, if you have a website, that’s great, but that won’t do much if your site doesn’t show up as the first business on the result page. This is where an SEO service can come in handy! They can boost your online rankings and make your business the top search result, so customers can flock into your dusty doors once more!
Display Your Portfolio and Past Successes
Nothing like a bit of showboating to keep the interest going strong! When you have a business, you need to convince the customers that you are the man for the job, and displaying your accolades and past projects can do the talking for you. The idea is to get the customers to be invested in what you do that they have to hire you, and you can do that by putting your work portfolio on the site, make a special highlight area on your website to display your past successes (maybe you’ve been in the news, got a TV appearance, awarded some prestigious roofing award, and so forth), and cherry on top, add customer testimonials to reel them in!
Offer Free Inspections for New Customers
People absolutely love free goods and services; the chances of them turning your offer down will go down from 60 percent to 20 if you clearly state from the start that whatever your offering is free of charge. Most customers keep their guard up because they think their roofs still have 20+ years on them, but after you penetrate their defenses, you can show them all of the existing problems that could lead to a bigger problem in the future if left unfixed! That way, they have no choice but to hire your services on the spot!
The Takeaway
If you want to get a boost in your business, you will need to try out every trick in the book and not just any book; it’s the roofing lead guide that is hot on the market! Many roofing businesses consider it as the roofing bible, and you should find out what they mean yourself!…